The Manager's View

Creating ads that will provide the results you are looking for requires you to determine the results you want. In this blog I will go through a process that would be used in the Execution stage of the MVOSSTE strategy framework. I will also be using AI to answer questions. The AI responses are highlighted. The first step in this process is determining what market you want to reach and that should depend on what jobs your product or service is doing for the customers. This is not always obvious and may require the martketer to take a step back and ask just exactly what jobs are being done and for whom.  For example, if you are in the grocery business, you might ask yourself, your colleagues or AI what jobs do grocery stores perform? Recognizing that your company must provide value for itself, its customers and its collaborators, you might come up with the following list of jobs. 1. Jobs for Customers Functional Jobs Obtain food and household necessities  conveniently and afford...

The final stage of the MVOSSTE (Mission, Vision, Objective, Situation Analysis, Strategy, Tactics, Execution) framework is Execution. This step involves the actions needed to put the strategy and tactics into motion. In step six we identified the resources needed to deploy the strategy that combined price, place, product and promotion to create value for our company, our customers and our collaborators. That is we now know, base on our research and planning, what products we will produce, how we will get the products to the customers when they need them, what price we will charge and how we will let the customers know the products exist and urge them to buy them. We also have identified the resources we will need to build the business and reach our objectives. What we need to do now is have a process that will insure we will have a successful, sustainable business launch. For this we will have to have a plan for our  resources (work force, financial resources, procedures and fixed ...