Showing posts from May, 2014

New Product Strategy and Tactics

I have talked a lot about developing strategy and tactics and the best process to use in past posts to this blog. I thought it might be useful for you to see some examples of plans put together by some of my students at the University of Houston. The examples that you will see are on fictitious companies that each team of students created for their class project. There were teams that developed strategies for real companies but these plans cannot be released since the information is confidential. If your company would like to have a team of students develop a marketing strategy to achieve a specific marketing objective for your company please send me a request stating the company and a description of the marketing objective you would like addressed. You can send the request to The process used here is outlined in my new book Developing Successful Marketing Strategies available at, Barnes and and other outlets. Here is the first of a seri