Why Every Marketing Leader Needs to Rethink Strategy in the Age of Generative AI

Marketing strategy is undergoing the most profound transformation since the dawn of digital media. The force behind this shift? Generative AI.

If you're a C-suite executive, marketing strategist, or business educator, you've likely heard the buzz. But the truth is, most leaders are still flying blind—unsure how to translate this groundbreaking technology into concrete strategy. That’s why I wrote Winning Marketing Strategies Using Generative AI.

This book is not about chasing trends. It’s about reclaiming control of your strategy in a world where AI changes the rules every day.

What’s Different About This Book?

Unlike most AI books focused on tools or technical jargon, Winning Marketing Strategies Using Generative AI bridges the gap between strategic thinking and real-world application. It offers a practical framework—MVOSSTE (Mission, Vision, Objective, Strategy, Tactics, Execution)—infused with the power of generative AI to drive results.

You'll learn:

  • How to use AI to reimagine your brand’s mission and vision

  • Where to apply GenAI in your 4Ps (Product, Price, Place, Promotion)

  • How to optimize the 4Ms (Men/Women, Money, Machines, Methods) with AI insights

  • And most importantly, how to execute effectively without losing your strategic soul

Who This Book is For

  • Marketing Executives facing quarterly pressure but unsure how to align AI with long-term goals

  • Consultants who want to sharpen their edge with AI-backed frameworks

  • Educators searching for new curriculum on AI-powered strategy

  • Founders who need to build a go-to-market plan in an AI-first world

If you're tired of AI hype and want grounded, usable insights, this book is your playbook.

Still Skeptical? Ask Yourself:

  • Are your competitors using AI to lower cost and out-market you?

  • Are your teams testing AI tools without strategic oversight?

  • Do you know how to evaluate AI’s impact on product development, pricing, or customer experience?

If any answer gives you pause, this book will help you reset, refocus, and win.

Why Buy Now?

Because strategy waits for no one. The companies that adapt now will own the next decade. Those who delay will be disrupted.

📘 Buy the book today on Amazon or get bulk orders for your leadership team through Business Expert Press.
🎓 Educators and trainers: inquire about course bundles and executive session formats. A slide deck is available that accompanies the text (this is available through Business Expert Press).

Let Winning Marketing Strategies Using Generative AI be your roadmap to staying not just relevant—but dominant.

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