What We Can Learn from Coca-Cola’s Mission and Vision Statements
I have often looked at Coca-Cola as a benchmark when it comes to well-crafted mission and vision statements . Why? Because they separate the two cleanly, express them clearly, and most importantly, align them strategically . This alignment is key for any organization aiming to thrive long-term—not just in its current industry, but across multiple opportunities that may emerge in the future. 💡 The Power of a Broad, Purpose-Driven Mission A mission statement provides the purpose of an organization. It describes what the organization hopes to accomplish—not the products it makes or services it sells, but its reason for being. This is important. A narrowly defined mission can limit what a business thinks it can do, and over time, that can restrict innovation and growth. Coca-Cola’s mission statement is a great example of how to do it right: “To refresh the world, bring moments of optimism and create value and make a differen...