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Showing posts from August, 2015

NEW PRODUCT AND NEW MARKET LAUNCH CHECKLIST

For those of you that are looking for a simple process for launching a new product or entering a new market, I have developed a checklist below that can be used for either.
Checklist
1.State your company mission – This is why the business exists or will exist. Coca Cola is a good example, their mission talks about refreshing the world, creating value and inspiring happiness and optimism. Note there is nothing said about selling Coke. 2.State your company vision – This is how the company will create value for the company, the customer and collaborators. Again, Coca Cola is a good example. The coke vision talks about being a great place to work, building a portfolio of quality beverage brands, nurturing a winning network of customers and suppliers, being a responsible citizen, being a profitable company and being a lean, effective and fast moving company. 3.Does the new product or new market fit with the mission and vision? – Clearly introducing products other than beverages would not fi…