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Showing posts from March, 2014

MARKETING MIX VALUE GRID TO CREATE THE OPTIMAL MARKETING STRATEGY

A successful marketing effort requires the creation of value for a company, its customers and its collaborators. The only way this value can be created is through the mix of the four marketing Ps. The mix that is successful provides a profit for the company and a product or service that is acceptable to a set of customers. The greatest creation of value to all concerned is based on the optimal value of the 4Ps used in concert.The Marketing Mix Grid (Grid 1) below provides an approach to identify the optimal marketing mix.
MARKETING MIX VALUE GRID – Grid 1 AREA ABOVE AND TO THE RIGHT OF THE DIAGONAL IN GREEN TYPE CREATES VALUE FOR COMPANY, AREA TO THE LEFT AND BELOW OF THE DIAGONAL IN RED TYPE CREATES VALUE FOR CUSTOMERS AND COLLABORATORS.

WHICH OF THE FOUR Ps OF MARKETING IS MOST IMPORTANT?