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Marketing Strategy for a New Product

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Here is the third example of developing a marketing strategy project for a new product. This is a fictional company developed by a team of MBA students in my marketing strategy course at the University of Houston C.T. Bauer College of Business.


Executive Summary

Avenir is a forward thinking and progressive technology company seeking to positively impact the lives of our customers, collaborators, and shareholders through the creation of new technology.  We were established in 2001 and are proud to employ 211 hardworking individuals at our Houston, TX headquarters.
Avenir designs, markets and licenses the K-1 battery, a new kinetic powered battery that will enhance cellular telephone battery life.  The K-1 battery will alleviate the need to constantly charge cellular phone batteries through electronic devices.  Our new battery offers a significant leap forward in the world of portable electronic power to the cellular customer. Our collaborators will see market demand that is unparalleled. …