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Showing posts from May, 2016

Launching a New Executive Education Program

Earlier this year I accepted the challenge of creating an executive education program at the Bauer College of Business at the University of Houston. Up until this point, Bauer had no formal strategy for executive education. It did, however, have an outstanding faculty and was engaged with a number of high profile companies in developing custom curricula for developing managers and executives.
My job would be to continue with the custom programs already in place and to add classes that could be used by individuals or companies that had a need for only one or two classes. This would require engaging the faculty and community experts in developing classes for the program, creating a format to for communicating the class topics and qualifications of the faculty and designing a website that would be user friendly. That’s just the beginning.
The next steps include developing a winning marketing campaign and developing enough demand to fill the classes at a rate that covers the cost of the pro…