An Example of Using MVOSSTE to create a New Business
I have used the MVOSSTE framework in my classes at The C.T. Bauer College of Business ay the University of Houston. Shown below is a project for a new project created in one of my undergraduate classes. My classes are divided into teams with 5 or six students on team. Each team must use the MVOSSTE approach to create a marketing plan for a new company. This process takes a semester which is about 45 classroom hours plus the time the team spends outside the class doing research and having team meetings. I have also used this process with my MBA consulting classes. The MBA teams worked with real companies solving real problems. If you like the process and want it enhanced by using AI, my book, Winning Marketing Strategies Using Generative AI, shows you a step by step approach. If you would like your team trained in this approach you can contact me at gary@gwrresearch.com Here is the project report from the undergraduate team: ON D GO PRODUCT DEVELOPMENT & MARKE...