For Better Strategies - Ask Why?
There is a process for developing a successful Marketing Strategy. The steps outlined below describe that process: I. State the Mission - This is a description of the purpose of the quest. For example Coca Cola’s Mission is to: refresh the world, inspire optimism, to create value and make a difference. II. State the Vision - This is a description of how value is created for all who participate in the quest or a business. For businesses, the Vision describes how value will be created for the customers, the collaborators and the company. III. State the Objective – This is a description of the desired outcome of the strategy. The objective must have a quantifiable and a timing element. An example would be “to increase sales 5% in 6 months”. IV. ...