tag:blogger.com,1999:blog-89398061414464223462024-03-13T16:06:42.733-07:00The Manager's ViewThe Manager's View provides solutions and advice based on management and marketing principles that are used by GWR Research (www.gwrresearch.com). Many of the posts are related to or are taken from the author's books "The Manager's Guide to Building a Successful Business" and "Developing Successful Marketing Strategies". More information on the books is available at Amazon.com, BarnesandNoble.com or Businessexpertpress.com
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.comBlogger73125tag:blogger.com,1999:blog-8939806141446422346.post-40021245977525053622024-01-08T09:08:00.000-08:002024-01-08T09:08:09.044-08:00<p> <b><span style="font-size: large;">Using Generative AI for Marketing Strategy and Planning Part II</span></b></p><p>Last Week I discussed the initial phases of using AI for marketing strategy development and planning. AS with last week, the lens through which to view the marketing strategy and planning process is: <b>M</b>ission, <b>V</b>ision, <b>O</b>bjective, <b>S</b>ituation Analysis, <b>S</b>trategy, <b>T</b>actics and <b>E</b>xecution or MVOSSTE.</p><p>Last week I covered how AI could be used to generate potential projects, how it might be used to give ideas of how design the research process when doing situation analyses. It is important to understand in each of these cases AI is drawing upon information has been made available through the Internet. For an organization to make proper use of AI it is important to understand that AI is a tool and answers may not fir the organization's specific situation.</p><p>Now to consider marketing strategy, marketing strategy can be defined as the use of Price, Place (logistics), Product (the organization's offering) and Promotion to create value for Customers, Collaborators and the Company. As you might suspect, thc customers, the collaborators and the company may have different needs as it relates to Price, Place, Product and Promotion (the for Ps). A solid marketing strategy finds the areas where the four Ps provide value for the Customers, the Collaborators and the Company (the three Cs),</p><p>Going back to last week's example of an organization focused on wishing to improve the health and well being of its customers, the organization's situation analysis might have indicated that providing health services and telehealth services would be the opportunity to pursue.</p><p><span style="font-size: medium;"><b>STRATEGY</b></span></p><p>The marketing strategist could ask AI to generate a strategy that would focus on the US Market and cover the 45+ age market and provide value form each of the four Ps for each of the three Cs. AI might provide the following:</p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Product Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Value Proposition:</strong> Develop products that offer unique health benefits, emphasizing preventive health, personalization, and sustainability.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Innovation:</strong> Continuously invest in research and development to stay at the forefront of health and wellness innovation.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Quality Assurance:</strong> Ensure high-quality standards in product development, sourcing, and manufacturing.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Customization:</strong> Provide customizable options to meet individual health needs.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Pricing Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Affordability and Accessibility:</strong> Implement a tiered pricing strategy to make basic health essentials accessible while offering premium options for specialized products or services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Subscription Models:</strong> Introduce subscription-based pricing for ongoing services, creating a steady revenue stream and encouraging customer loyalty.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Discounts and Bundles:</strong> Offer discounts and product bundles to incentivize purchases and reward customer loyalty.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Place (Distribution) Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Omnichannel Presence:</strong> Establish a strong omnichannel presence, combining online platforms with physical retail partnerships where applicable.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Global Expansion:</strong> Strategically expand into international markets, adapting products and services to local preferences.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Collaborations:</strong> Partner with health clinics, fitness centers, and other relevant collaborators to extend the reach of products and services.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Promotion Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Content Marketing:</strong> Develop informative and engaging content on health and wellness topics to position the brand as an authority in the industry.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Social Media Engagement:</strong> Leverage social media platforms to build a community, share success stories, and engage with customers directly.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Influencer Collaborations:</strong> Partner with influencers in the health and wellness space to amplify the brand message and reach new audiences.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Educational Campaigns:</strong> Run campaigns focused on health education, empowering customers to make informed decisions about their well-being.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Customer Experience Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Personalized Customer Journeys:</strong> Implement data-driven strategies for personalized customer experiences, from product recommendations to post-purchase support.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Customer Support and Education:</strong> Offer excellent customer support and educational resources to assist customers in achieving their health goals.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Feedback Mechanism:</strong> Establish a feedback loop to gather insights from customers, enabling continuous improvement.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Collaborator and Partnership Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Mutually Beneficial Collaborations:</strong> Foster collaborations with healthcare professionals, fitness experts, and other industry stakeholders for mutual benefit.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Co-Branding Opportunities:</strong> Explore co-branding opportunities with reputable collaborators to enhance brand credibility.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Supply Chain Collaboration:</strong> Collaborate with suppliers and manufacturers to ensure a transparent and ethical supply chain.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Technology Integration:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Digital Health Solutions:</strong> Integrate technology for personalized health tracking, virtual consultations, and other digital health solutions.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">E-Commerce Optimization:</strong> Ensure a seamless online shopping experience with user-friendly interfaces and secure transactions.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">AI and Data Security:</strong> Prioritize data security and use AI responsibly to enhance customer experiences without compromising privacy.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Sustainability and Ethical Practices:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Eco-Friendly Messaging:</strong> Communicate the brand's commitment to sustainability and eco-friendly practices.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Ethical Sourcing:</strong> Source ingredients and materials ethically, supporting fair trade practices.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Employee Well-Being:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Internal Wellness Programs:</strong> Implement wellness programs for employees, emphasizing the organization's commitment to health.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Professional Development:</strong> Invest in ongoing training and development to empower employees and enhance their skills.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Measuring and Adapting</i></strong><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Key Performance Indicators (KPIs):</strong> </i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><i>Establish KPIs to measure the success of the strategy across different areas.</i><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Agile Adaptation:</strong> Stay agile and adapt the strategy based on market trends, customer feedback, and performance metrics.</i></p></li></ol><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">Adjusting this for the 45+ age group might change the strategy slightlythe following:</span></span></div><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;"><br /></span></span></div><div><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Product Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Senior-Specific Products:</strong> Develop products that address the health needs and concerns of individuals aged 45 and older, such as supplements targeting bone health, joint support, and cognitive function.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Easy-to-Consume Formats:</strong> Offer products in formats suitable for seniors, considering factors like ease of swallowing and digestion.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Anti-Aging Skincare:</strong> Enhance the anti-aging skincare product line, emphasizing ingredients that promote skin health and address age-related concerns.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Pricing Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Value Bundles for Health Essentials:</strong> Create value bundles that include essential health products for seniors at discounted prices.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Affordable Subscription Plans:</strong> Introduce subscription plans for ongoing health support, ensuring affordability for long-term customers.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Place (Distribution) Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Pharmacy Partnerships:</strong> Establish partnerships with pharmacies and drugstore chains, considering the convenience for the target demographic.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">E-commerce Accessibility:</strong> Optimize the online shopping experience, ensuring user-friendly interfaces and secure transactions for tech-savvy seniors.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Promotion Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Health Education Campaigns:</strong> Launch educational campaigns focused on age-related health issues and preventive measures.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Testimonials and Success Stories:</strong> Share real-life success stories of individuals in the 45+ age group who have benefited from the products.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Targeted Social Media Engagement:</strong> Use social media channels popular among older demographics for targeted engagement.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Customer Experience Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Dedicated Senior Support Team:</strong> Establish a customer support team trained to assist seniors with product inquiries and health-related questions.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Senior-Friendly Packaging:</strong> Ensure product packaging is easy to open and includes clear instructions for use.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Collaborator and Partnership Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Healthcare Professional Collaborations:</strong> Collaborate with healthcare professionals catering to older adults, seeking endorsements or joint initiatives.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Community Centers and Senior Living Facilities:</strong> Partner with community centers and senior living facilities for product promotions and educational events.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Technology Integration:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">User-Friendly Health Apps:</strong> Develop user-friendly health apps with features like medication reminders, health tracking, and virtual consultations.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Tech Education Initiatives:</strong> Implement initiatives to educate seniors on using technology for health and wellness.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Sustainability and Ethical Practices:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Transparent Sourcing Information:</strong> Clearly communicate the ethical sourcing of ingredients and provide information on the sustainability practices employed.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Eco-Friendly Packaging Messaging:</strong> Emphasize eco-friendly packaging and its alignment with environmentally conscious values.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Employee Well-Being:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Health Programs for Employees 45+:</strong> Design wellness programs that specifically cater to the health needs of employees aged 45 and older.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Age-Friendly Workplace Policies:</strong> Implement policies that support an age-friendly workplace, considering the needs of older employees.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Measuring and Adapting:</i></strong></p></li><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Market Research and Feedback:</strong> Conduct ongoing market research and gather feedback from the 45+ demographic to adapt the strategy as needed.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Continuous Improvement:</strong> Stay vigilant about health trends, scientific advancements, and changes in the preferences of the target demographic to ensure continuous improvement.</i></li></ul></ol><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji; font-size: medium;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"><b>TACTICS</b></span></span></div><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li>If the strategist uses this suggested strategy outline, it will have to be more fully developed and will need to consider the tactics required to implant the strategy. Tactics will require the strategist to identify the required workforce (manpower), finances (money), operating procedures (methods) and fixed assets (machinery). Ai can be helpful in providing an assist, but again, it might not be fully applicable to the organizations goals or may not fit with the resources available. If asked AI might provide the following tactics outline:</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Workforce:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Nutrition and Health Experts:</strong> Employ qualified nutritionists and health experts who understand the specific health needs of individuals aged 45 and older.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Senior Product Development Team:</strong> Build a product development team with expertise in creating formulations tailored to address age-related health concerns.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Customer Support Team:</strong> Establish a dedicated customer support team with members trained to assist seniors, providing empathetic and patient assistance.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Marketing and Content Team:</strong> Hire marketers and content creators who can develop campaigns and content that resonate with the target demographic.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Technology Specialists:</strong> Employ experts in digital health and technology to manage the development and maintenance of user-friendly health apps.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Finances:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Research and Development Budget:</strong> Allocate funds for ongoing research and development to stay innovative and meet the evolving health needs of the 45+ demographic.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Marketing and Promotion Budget:</strong> Invest in targeted marketing campaigns and promotions to effectively reach and engage the target market.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Distribution Costs:</strong> Budget for distribution costs, including partnerships with pharmacies, e-commerce platforms, and potential collaborations with healthcare professionals.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Sustainability Initiatives Budget:</strong> Allocate resources for sustainable practices and eco-friendly packaging, ensuring alignment with the company's values.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Operating Procedures:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Regulatory Compliance:</strong> Develop and adhere to operating procedures that ensure compliance with health and safety regulations, especially those applicable to health and wellness products.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Quality Assurance Processes:</strong> Implement rigorous quality assurance processes throughout the supply chain, from sourcing raw materials to manufacturing and distribution.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Data Security Measures:</strong> Establish robust data security measures, particularly when dealing with health information and personalized data from users.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Continuous Improvement Protocols:</strong> Implement protocols for continuous improvement based on customer feedback, market trends, and technological advancements.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Equipment:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Product Development Lab:</strong> Equip a lab with the necessary facilities and equipment for formulating and testing health and wellness products.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Digital Health Technology Infrastructure:</strong> Invest in the infrastructure required for developing and maintaining digital health technologies, including health apps and data analytics tools.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Customer Support Tools:</strong> Provide customer support teams with the tools and technology needed for efficient communication, issue resolution, and tracking customer interactions.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Technology Integration:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">E-commerce Platform:</strong> Set up and maintain a user-friendly e-commerce platform to facilitate online sales.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Health App Development Tools:</strong> Invest in tools and technologies for the development and maintenance of health apps, ensuring a seamless user experience.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Data Analytics Tools:</strong> Utilize data analytics tools to gather insights from customer behavior, enabling data-driven decision-making.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Training Programs:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Employee Training Programs:</strong> Implement comprehensive training programs for all employees, focusing on product knowledge, customer service skills, and adherence to company values.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Technology Training:</strong> Provide ongoing training for employees on new technologies and digital tools, ensuring proficiency in their use.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Remote Work Infrastructure:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Digital Communication Tools:</strong> Establish a robust set of digital communication tools to facilitate remote work, especially for roles that may not require a physical presence.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Collaboration Platforms:</strong> Implement collaboration platforms to ensure seamless communication and project management among remote teams.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Sustainability Initiatives:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Sustainable Packaging Equipment:</strong> Invest in equipment and processes that support sustainable packaging practices, reducing the environmental impact of product packaging.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Eco-friendly Manufacturing Practices:</strong> Implement manufacturing practices that align with eco-friendly and sustainable principles.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Logistics and Distribution:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Distribution Network:</strong> Establish a distribution network, potentially partnering with logistics companies to ensure efficient and timely delivery of products to various locations.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Inventory Management System:</strong> Implement an effective inventory management system to optimize stock levels and prevent shortages or excesses.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Legal and Compliance Team:</i></strong></p></li><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Legal Advisors:</strong> Employ legal professionals or engage legal advisors to navigate complex regulatory environments, ensuring compliance with health, safety, and consumer protection laws.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Ethics and Compliance Officers:</strong> Appoint ethics and compliance officers to oversee adherence to ethical standards and company policies.</i></li></ul></ol><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;">This list can be modified to fit the organization's circumstances. For example if the organization has few resources Ai might be asked to adjust the tactics and the response might be as follows:</span></span></div><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"><br /></span></span></div><div><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Workforce:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Multi-functional Roles:</strong> Consider individuals who can wear multiple hats, combining roles where possible to maximize efficiency.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Part-Time or Contract Employees:</strong> Explore part-time or contract arrangements for certain roles to reduce fixed labor costs.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Internship Programs:</strong> Consider establishing internship programs with educational institutions to bring in talent at lower costs.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Finances:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Lean Budgeting:</strong> Adopt a lean budgeting approach, focusing resources on key priorities like product development, targeted marketing, and customer support.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Bootstrapping:</strong> Explore bootstrapping strategies, such as self-funding initiatives and minimizing reliance on external financing.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Government Grants and Programs:</strong> Research and leverage government grants or programs that support health and wellness initiatives.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Operating Procedures:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Efficient Processes:</strong> Streamline operating procedures to minimize waste and optimize efficiency.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">DIY Regulatory Compliance:</strong> Invest time in understanding and managing regulatory compliance internally to reduce the need for expensive external consultants.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Agile Adaptation:</strong> Embrace an agile approach, adapting processes based on iterative feedback and learning.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Equipment:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Shared Resources:</strong> Explore shared facilities or collaborative arrangements to access equipment without a hefty upfront investment.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Open Source Tools:</strong> Utilize open-source or low-cost software tools for product development, data analytics, and customer support.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Technology Integration:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Affordable Technology Solutions:</strong> Prioritize affordable and scalable technology solutions, considering open-source software and free tools.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">DIY Website Development:</strong> If feasible, consider building and maintaining a basic website in-house to reduce web development costs.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Community Support:</strong> Leverage community forums and support for troubleshooting and problem-solving instead of expensive tech support contracts.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Training Programs:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Online Training Resources:</strong> Utilize free or low-cost online training resources for employee development.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Peer-to-Peer Learning:</strong> Encourage peer-to-peer learning within the team, fostering a collaborative learning environment.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">External Workshops and Seminars:</strong> Prioritize attendance at free or low-cost external workshops and seminars for skill enhancement.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Remote Work Infrastructure:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Freeware and Collaboration Platforms:</strong> Utilize freeware and low-cost collaboration platforms for remote work.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Flexible Work Arrangements:</strong> Implement flexible work arrangements to reduce the need for expensive office infrastructure.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Sustainability Initiatives:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">DIY Sustainable Practices:</strong> Implement simple, do-it-yourself sustainable practices without relying on expensive eco-certifications.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Local Sourcing:</strong> Consider sourcing ingredients locally to reduce transportation costs and support community sustainability.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Logistics and Distribution:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Efficient Supply Chain:</strong> Optimize the supply chain for cost-effectiveness, focusing on efficient inventory management to avoid excess or shortage.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Local Distribution:</strong> Initially focus on local distribution to minimize transportation costs.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Legal and Compliance Team:</i></strong></p></li><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">DIY Compliance:</strong> Invest time in self-educating on legal and compliance requirements, minimizing reliance on external legal services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Legal Aid Clinics:</strong> Explore pro bono or low-cost legal aid clinics for occasional legal advice.</i></li></ul></ol><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji; font-size: medium;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"><b>EXECUTION</b></span></span></div><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji; font-size: medium;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"><b><br /></b></span></span></div><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">This list of tactical approaches would again have to be more fully developed by the marketing strategy team. To implement these tactics the strategist would enter the execution phase of the MVOSSTE process. To execute the tactics would require and in-depth plan, an organization plan, the directions for the workforce and </span><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;">controls to insure objective were being met. AI can be helpful here by identifying potential approaches.</span></span></div></div></div><div><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Planning:</strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Strategic Planning:</strong> Develop a comprehensive strategic plan that aligns with the organization's mission and vision. Clearly define short-term and long-term objectives.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Market Research:</strong> Conduct in-depth market research to understand the needs, preferences, and behaviors of the target demographic (individuals aged 45 and older in the U.S.).</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Financial Planning:</strong> Develop a detailed budget that prioritizes essential activities. Explore cost-effective solutions and allocate resources based on strategic priorities.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Risk Assessment:</strong> Identify potential risks and challenges in the execution of the strategy. Develop contingency plans to address unforeseen circumstances.</li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Organizing:</strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Team Structure:</strong> Establish an organizational structure that optimally aligns with the strategy. Consider lean structures with multi-functional roles to maximize efficiency.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Role Clarity:</strong> Clearly define roles and responsibilities within the organization to avoid confusion and ensure accountability.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Cross-Functional Teams:</strong> Foster collaboration among cross-functional teams to encourage a holistic approach to product development, marketing, and customer support.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Remote Work Policies:</strong> If applicable, develop policies and procedures for remote work, ensuring effective communication and collaboration.</li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Directing:</strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Leadership and Communication:</strong> Provide strong and clear leadership to guide the organization. Communicate the vision, mission, and strategic objectives effectively to all team members.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Employee Empowerment:</strong> Empower employees by encouraging creativity, innovation, and problem-solving. Recognize and reward contributions to foster a positive work environment.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Training and Development:</strong> Invest in ongoing training programs to enhance the skills of the workforce. Prioritize knowledge sharing and peer-to-peer learning.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Motivation and Morale:</strong> Implement strategies to boost employee morale, especially during challenging times. Recognize achievements and celebrate milestones.</li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Controls:</strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Key Performance Indicators (KPIs):</strong> Establish clear and measurable KPIs aligned with organizational goals. Regularly monitor and evaluate performance against these indicators.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Budgetary Controls:</strong> Implement strict budgetary controls to ensure financial discipline. Regularly review expenditures and adjust budget allocations as needed.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Quality Assurance:</strong> Implement rigorous quality control processes throughout the supply chain to maintain high product standards.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Feedback Mechanisms:</strong> Develop systems for collecting feedback from customers, collaborators, and employees. Use feedback to iterate and improve products, services, and processes.</li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Technology Integration:</strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Data Security Protocols:</strong> Implement robust data security protocols, especially when dealing with health-related information. Comply with relevant data protection regulations.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Technology Monitoring:</strong> Regularly assess and update the technology infrastructure. Ensure that digital health platforms and apps meet user expectations and maintain functionality.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Digital Marketing Analytics:</strong> Utilize analytics tools to monitor the effectiveness of digital marketing efforts. Adjust strategies based on performance metrics.</li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Sustainability Initiatives:</strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Environmental Impact Assessment:</strong> Regularly assess the environmental impact of operations and product offerings. Seek opportunities to enhance sustainability practices.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Supplier Compliance:</strong> Ensure that suppliers adhere to ethical and sustainable practices. Foster partnerships with suppliers who align with the organization's sustainability goals.</li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Continuous Improvement:</strong></p></li><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Iterative Approach:</strong> Embrace an iterative approach to strategy execution. Regularly review and refine strategies based on changing market conditions and internal feedback.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Learning Culture:</strong> Foster a learning culture within the organization. Encourage continuous improvement through knowledge sharing, training, and professional development.</li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Agile Adaptation:</strong> Be responsive to market changes and customer needs. Maintain agility in adapting to unforeseen challenges and opportunities.</li></ul></ol><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">While this is general the strategy team can ask AI for more specific </span><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;">help. For example providing job descriptions and standards of performance for the work force.</span></span></div></div><div><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i>1. Nutrition and Health Expert:</i></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Job Description:</strong>
The Nutrition and Health Expert will be responsible for developing health and wellness products tailored to the needs of individuals aged 45 and older. They will stay abreast of the latest research in nutrition and aging, collaborate with the product development team, and ensure that all products meet high-quality standards.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Standards of Performance:</i></strong></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Develop evidence-based formulations for health products targeting age-related health concerns.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with the product development team to ensure seamless integration of nutritional science into product design.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Stay informed about emerging trends in nutrition, health, and aging.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Ensure compliance with relevant health and safety regulations in product development.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Monitor customer feedback and product performance for continuous improvement.</i></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i>2. Customer Support Specialist:</i></h3><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i style="caret-color: rgb(55, 65, 81); color: #374151; font-size: 16px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Job Description:</strong></i></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i>The Customer Support Specialist will provide assistance to customers aged 45 and older, offering guidance on product usage, addressing inquiries, and ensuring a positive customer experience.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Standards of Performance:</i></strong></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Respond to customer inquiries promptly and professionally.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Demonstrate empathy and patience, particularly when dealing with older customers.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Provide accurate information on product benefits, usage, and potential interactions.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Resolve customer issues efficiently, escalating when necessary.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collect and analyze customer feedback to identify trends and areas for improvement.</i></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i>3. Digital Marketing Specialist:</i></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Job Description:</strong>
The Digital Marketing Specialist will be responsible for creating and implementing online marketing strategies to reach individuals aged 45 and older. This includes developing content, managing social media channels, and optimizing digital campaigns.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Standards of Performance:</i></strong></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Develop and execute digital marketing campaigns targeting the 45+ demographic.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Create engaging content that resonates with the target audience.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Monitor and analyze key performance indicators (KPIs) for digital marketing initiatives.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with cross-functional teams to align digital strategies with overall business objectives.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Stay updated on digital marketing trends and adjust strategies accordingly.</i></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i>4. Product Development Coordinator:</i></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Job Description:</strong>
The Product Development Coordinator will play a key role in coordinating activities related to the development and launch of health and wellness products for individuals aged 45 and older.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Standards of Performance:</i></strong></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Coordinate cross-functional teams involved in product development.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Ensure timely completion of product development milestones.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with suppliers to source high-quality ingredients and materials.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Monitor production processes to maintain product quality and consistency.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Support the innovation pipeline by identifying opportunities for new product development.</i></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i>5. Data Analyst:</i></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Job Description:</strong>
The Data Analyst will be responsible for analyzing customer data, market trends, and performance metrics to inform strategic decision-making.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Standards of Performance:</i></strong></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Analyze customer demographics and behaviors within the 45+ age group.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Provide actionable insights to improve product offerings and marketing strategies.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Implement data-driven approaches to personalize customer experiences.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Monitor and report on key performance indicators related to customer engagement and product performance.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with cross-functional teams to integrate data insights into overall strategy.</i></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-headings); font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 1.25em; line-height: 1.6; margin: 1rem 0px 0.5rem; white-space: pre-wrap;"><i>6. Technology Specialist:</i></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);">Job Description:</strong>
The Technology Specialist will oversee the development and maintenance of digital health platforms and applications tailored for individuals aged 45 and older.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Standards of Performance:</i></strong></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Ensure the functionality and user-friendliness of digital health platforms.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Implement security measures to protect user data and ensure compliance with privacy regulations.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with the marketing team to integrate technology into promotional initiatives.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Provide technical support to users and internal teams.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><i>Stay updated on technological advancements in the health and wellness industry</i></li></ol><div><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">This same process can be used for budgeting, developing operating instructions and key performance </span></span>indicators (KPIs) which tie to established objectives. In all cases it is important to remember that AI can have errors and may not consider your organization's requirements. It is up to you to be sure limiting factors or overall business environment barriers are included in your prompts to the Ai engine that you are using.</div></div>Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-85029035322669737082024-01-02T15:44:00.000-08:002024-01-02T15:44:21.474-08:00<p><b><span style="font-size: large;"> Using Generative AI in Developing Marketing Strategies</span></b></p><p><b><span style="font-size: large;"><br /></span></b></p><p>Last semester I introduced the use of generative AI in my Marketing Strategy and Planning classes. I found that AI actually improved the students' ability to develop solid marketing strategies and plans using the foundations I have used for strategic marketing planning.</p><p>The foundation I use in these classes at the University of Houston's Bauer College of Business is the MVOSSTE approach.The MVOSSTE acronym stands for <b>M</b>ission, <b>V</b>ision, <b>O</b>bjective, <b>S</b>ituation Analysis, <b>S</b>trategy, <b>T</b>actics and <b>E</b>xecution. </p><p><b>M</b>ission refers to the reason the organization exists. This does not necessarily relate to a specific service or product but more generally what the organization hopes to accomplish. For example, a healthcare organization might have as a mission statement: To provide a means for better health and longer life spans for people of all ages.</p><p><b>V</b>ision refers to how the organization will create value for customers, collaborators and the organization (company). For the health care organization above, the vision might be: To create a line of products and services that can be delivered to the general public.</p><p><b>O</b>bjective refers to a goal or goals established for the organization. These goals must be measurable in order to gauge the organization's success in reaching the goals. For example, the goal for the organization above might be to market a sustainable subscription service for telemedicine services within two years.</p><p><b>S</b>ituation Analysis refers to the research that will be required to identify the target market, legal requirements, initial investment requirements, competition and so on. This phase also allows the organization to study the possibility of being a market disruptor and strategies that might make current market player in this arena irrelevant.</p><p><b>S</b>trategy refers to the use of Price, Place, Product and Promotion sub strategies to create value for the Customer, the Collaborators and the Company. It is very important to make certain that each of the 4 Ps (price, place, product and promotion) create value for each of the 3 Cs (customers, collaborators and company). This will require the determination of the "sweet spot" for each of the 4Ps for each of the 3Cs. </p><p><b>T</b>actics refers to the use of a workforce (Manpower), financial resources (Money), operating procedures (Methods) and fixed assets (Machinery) to put the strategy in a executable form.</p><p><b>E</b>xecution refers to the Planning, Organizing, Directions and Controls required to implement the strategically defined tactics.</p><p><b>Product Idea Generation</b></p><p>The MVOSSTE lenses used to guide the strategy and plan do not change but can be enhanced using AI. For example, if you were to decide to create the company above and wanted an idea of products and services that could be offered you might ask an AI platform such as ChatGPT to create a list of products and services that might be offered using the mission and vision statements above, the response would be as follows:</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 0px 0px 1.25em; white-space: pre-wrap;"><i>Certainly! Here's a list of potential products and services aligned with the mission and vision of providing better health and longer life spans:</i></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Nutritional Supplements:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>High-quality vitamins and minerals tailored for different age groups.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Nutrient-rich meal replacements for convenient and balanced nutrition.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Fitness Programs:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Customized workout plans for various fitness levels and age groups.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Virtual fitness classes and personalized training sessions.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Telehealth Services:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Remote health consultations with healthcare professionals.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Online health monitoring and tracking tools.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Wellness Retreats:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Retreats focused on holistic well-being, including nutrition, fitness, and mindfulness.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Health Monitoring Devices:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Wearable devices for real-time health tracking.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Smart home health devices for continuous monitoring.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Healthy Meal Delivery:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Pre-prepared, nutritionally balanced meals delivered to customers' doors.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Subscription-based healthy meal plans.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Mindfulness and Stress Reduction:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Meditation and mindfulness apps.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Stress management workshops and counseling services.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Genetic Testing and Analysis:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Personalized health recommendations based on genetic information.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Genetic counseling services.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Anti-Aging Skincare Products:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Skincare products with ingredients promoting skin health and vitality.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Sunscreen and anti-aging creams with scientifically proven benefits.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Health Education Platforms:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Online courses and workshops on nutrition, exercise, and overall well-being.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Educational content on maintaining a healthy lifestyle.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Senior Care Services:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Home healthcare services for the elderly.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Assistance with daily activities and companionship services.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Corporate Wellness Programs:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Workplace wellness initiatives to promote employee health and productivity.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Employee assistance programs for mental health support.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Personalized Health Apps:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Apps that provide personalized health recommendations based on user data.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Gamified health apps to encourage healthy habits.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Community Health Initiatives:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Initiatives to create health-conscious communities.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Community gardens, fitness clubs, and walking groups.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Clinical Trials and Research:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Support and participation in clinical trials for innovative health solutions.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Funding research projects focused on longevity and health.</i></li></ul></li></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><i>These products and services can contribute to achieving the mission of better health and longer life spans for people of all ages while aligning with the vision of creating a line of accessible and beneficial offerings for the general public.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;">This allows the ability to think about a larger array of products and services than might have been generated by a team of two or three people.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><b>Situation Analysis</b></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;">When moving to the research phase asking AI to give a list of research on potential products and services might yield the following:</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><i>To determine the best products or services among the listed options, thorough research is essential. Here are key areas of research that can help in making informed decisions:</i></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Market Research:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Identify target demographics and their specific health needs.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Analyze competitors offering similar products or services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Understand market trends, consumer preferences, and purchasing behavior.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Health Trends and Scientific Studies:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Stay updated on the latest health and wellness trends.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Review scientific studies related to nutrition, fitness, and longevity.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider emerging technologies and advancements in healthcare.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Consumer Surveys and Feedback:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Conduct surveys to gather direct feedback from potential customers.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Analyze customer reviews and testimonials from similar products or services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Identify pain points and preferences of the target audience.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Regulatory Compliance:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Research and understand regulatory requirements for health-related products and services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Ensure compliance with health and safety standards.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Partnerships and Collaborations:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Explore potential partnerships with healthcare professionals, nutritionists, and fitness experts.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with research institutions for scientific validation.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Prototype Testing:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Develop prototypes or minimum viable products (MVPs) for testing.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Conduct pilot programs or beta testing to gather real-world feedback.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Cost-Benefit Analysis:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Evaluate the cost of production, distribution, and marketing.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Estimate potential revenue and conduct a cost-benefit analysis.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Technology Feasibility:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Assess the feasibility of incorporating technology, such as wearables or health monitoring devices.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider the accessibility and user-friendliness of technological solutions.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Cultural Sensitivity and Localization:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Understand cultural differences in health preferences and practices.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Localize products and services to cater to specific cultural needs.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Long-Term Health Impact:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Research the long-term health impact of the products or services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider preventive health measures and potential contributions to longevity.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Economic and Social Impact:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Evaluate the potential economic and social impact of the offerings.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider how the products or services contribute to societal well-being.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Environmental Impact:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Assess the environmental sustainability of the products or services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider eco-friendly packaging and production processes.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Brand Reputation and Trust:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Research and build a strong brand reputation.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Establish trust through transparent communication and quality assurance.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Pricing Strategy:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Determine competitive and reasonable pricing based on market research.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider pricing models that align with customer value perceptions.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Iterative Improvement:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Implement a system for continuous improvement based on feedback and evolving health trends.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Stay adaptable to changes in the market and consumer needs.</i></li></ul></li></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><i>By conducting comprehensive research in these areas, you can make informed decisions about which products or services are likely to be most effective and well-received by your target audience.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"><b>Creating Market Space (a subset of Situation Analysis)</b></span></span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;">AI could also be asked about being a market disruptor or making the competition irrelevant.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><i>To become a disruptor or create a blue ocean in the health and wellness industry, the company can adopt innovative strategies that set it apart from existing competitors and redefine the market. Here are some approaches to achieve disruption and create a blue ocean:</i></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; counter-reset: list-number 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style: none; margin: 1.25em 0px; padding: 0px; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Identify Unmet Needs:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Conduct in-depth research to identify unmet needs or pain points in the current health and wellness market.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Target underserved segments or address issues that existing products or services haven't effectively tackled.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Innovative Product/Service Design:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Introduce truly innovative and unique products or services that provide a distinct value proposition.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider disruptive technologies, such as AI-driven personalized health recommendations or breakthrough nutritional solutions.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Holistic Solutions:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Offer holistic solutions that integrate multiple aspects of health, combining nutrition, fitness, mental well-being, and preventive care.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Create an ecosystem that addresses a range of needs, providing an all-encompassing health experience.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Customization and Personalization:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Emphasize customization and personalization in products and services.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Leverage data analytics and AI to tailor offerings to individual preferences, health conditions, and goals.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Accessibility and Affordability:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Focus on making health and wellness accessible to a broader audience.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Consider innovative pricing models, subscription services, or partnerships to increase affordability.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Digital Health Platforms:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Develop a robust digital health platform that integrates telehealth, virtual coaching, and data-driven insights.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Embrace emerging technologies like augmented reality (AR) or virtual reality (VR) for immersive health experiences.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Community Building:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Foster a community around the brand, creating a sense of belonging and shared health goals.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Utilize social media and online platforms to connect customers and build a supportive community.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Environmental Sustainability:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Integrate sustainability into the company's ethos and products.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Emphasize eco-friendly practices, such as sustainable sourcing, minimal packaging, and a commitment to reducing the carbon footprint.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Partnerships and Collaborations:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Collaborate with unexpected partners, such as tech companies, entertainment industry, or unconventional health and wellness experts.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Explore cross-industry partnerships to bring fresh perspectives and capabilities.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Emotional Branding:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Build a brand that connects with consumers emotionally.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Tell compelling stories that resonate with the target audience and create a strong emotional bond.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Education and Empowerment:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Focus on educating consumers and empowering them to take control of their health.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Provide resources, tools, and information that enable users to make informed decisions.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Agile and Iterative Approach:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Embrace an agile and iterative approach to product development.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Be open to learning from customer feedback and adapting quickly to market changes.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Global Expansion:</i></strong></p><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Explore opportunities for global expansion, targeting markets with untapped potential.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Adapt offerings to cater to diverse cultural and regional health preferences.</i></li></ul></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-increment: list-number 1; display: block; margin-bottom: 0px; margin-top: 0px; min-height: 28px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold);"><i>Strategic Marketing:</i></strong></p></li><ul style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: flex; flex-direction: column; list-style: disc; margin: 0px 0px 0px 1rem; padding: 0px;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Develop a strategic marketing campaign that positions the brand as a disruptor and highlights its unique value proposition.</i></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; display: block; margin: 0px; min-height: 28px; padding-left: 0.375em;"><i>Focus on creating a memorable and differentiated brand identity.</i></li></ul></ol><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><i>By combining several of these strategies, the company can create a blue ocean, carving out a niche that is distinct from existing competitors and expanding the overall market for health and wellness products and services.</i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><b><span style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;">Core Competencies (more Situation </span><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;">Analysis)</span></span></b></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">Ai can help define the competencies needed for this company and might generate the following: </span></span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;"><i>To successfully execute the mission of providing better health and longer life spans and achieve the vision of creating innovative products and services, the organization would need a set of core competencies. These competencies should align with the unique challenges and opportunities in the health and wellness industry. Here are key core competencies for such an organization:</i></span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Health and Wellness Expertise:</strong><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Deep understanding of health sciences, nutrition, fitness, and overall well-being.</span><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Employ qualified professionals, such as nutritionists, fitness trainers, and healthcare experts.</span></i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Data Analytics and AI:</strong><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Expertise in leveraging data analytics and AI to provide personalized health recommendations.</span><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Ability to interpret health data for continuous improvement of products and services.</span></i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Innovative Product Development:</strong><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Capability to innovate and develop groundbreaking products and services.</span><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Agility in responding to emerging health trends and technological advancements.</span><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Digital </strong></i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Health Technology:</strong><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Proficiency in developing and maintaining robust digital health platforms.</span><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Integration of telehealth, wearable technologies, and other digital solutions.</span></i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Behavioral Psychology:</strong><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Understanding of behavioral psychology to design solutions that motivate and sustain healthy habits.</span><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Ability to create engaging and user-friendly interfaces for health applications.</span></i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Sustainable Practices:</strong><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Commitment to environmental sustainability in product design, sourcing, and manufacturing.</span><span style="color: var(--tw-prose-body); font-size: 1rem; white-space: pre-wrap;">Knowledge of eco-friendly practices and certifications.</span></i></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; color: var(--tw-prose-bold); font-size: 1rem; white-space: pre-wrap;">Caution in using AI</strong></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;">I</i><span style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;">n using AI the user must recognize that the information may be incomplete or inaccurate. This requires a test of reasonableness on all of the AI generated information. The user should </span><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">also</span></span><span style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"> understand that AI is naive in that it understands your situation only to the </span><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;">extent</span></span><span style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"> it has been explained to AI.</span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><span style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;">I tell my students to use it as a tool not a source that can do the work. The user has to define parameters and then direct AI to do specified tasks. </span><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;">For</span></span><span style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"> example, if, in the organization described </span><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;">above, a decision was made to </span><span style="white-space: pre-wrap;">choose</span><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"> </span><span style="white-space: pre-wrap;">pursue</span><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"> products </span><span style="white-space: pre-wrap;">that</span><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"> were service based and served only a segmant of the </span><span style="white-space: pre-wrap;">population</span><span style="caret-color: rgb(55, 65, 81); white-space: pre-wrap;"> the </span><span style="white-space: pre-wrap;">this information would be input and a revision of the first list would be created.</span></span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><span style="color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;"><span style="white-space: pre-wrap;"><b>Next Blog</b></span></span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;">In my next Blog I will cover Strategy, Tactics and Execution uses of AI. In the meantime if you have questions please feel free to contact me.</p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 1.25em 0px 0px;"><i style="caret-color: rgb(55, 65, 81); color: #374151; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"><br /></i></p>Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-38014926853406990182018-11-25T13:08:00.000-08:002018-11-25T13:08:20.370-08:00Developing a Consulting Project Proposal and Preventing 'Scope Creep"<div class="page" title="Page 32">
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<span style="font-family: Goudy;"><span style="font-size: 17.33333396911621px;">When presented with a new consulting project proposal it is very important to have an approach that will provide the foundation that will create a successful outcome for the client and the consultant.</span></span><br />
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<span style="font-family: Goudy; font-size: 13pt; font-weight: 700;">Defining a Project Objective and Developing a Proposal</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">At the point that discussions with a prospect turn into the identification of an area of need, the basis has been laid to develop a proposal. The area of need would establish the objective of a consulting project.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">In the initial discussions an effort should be made to identify as precisely as possible, the area of need (objective) and the deliverable that would provide real value. The deliverable will be the core of the proposal. For example, if a client has an idea for a new product but doesn’t know the size of the market or if the product fills a real need, the area of need or objective would be understanding the value of the proposed product to consumers and determining the size of the market. The proposal might be to: “Identify the target market for product x and quantify the size and value of the market.”</span><br />
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<span style="font-family: AGaramondPro;"><span style="font-size: 11pt;">Defining the Project Boundaries—Project Scope— the key to a successful consulting project is clearly establishing the boundaries of the project before work begins. In the initial discussions focused on iden- tifying the needed deliverable, it is important to lay the ground work to specfically </span><span style="font-size: 14.666666984558105px;">deft</span><span style="font-size: 11pt;">ne the work the consultant will perform. This may be the most important step in a project proposal. If written with little specficity, the scope of the project can grow, resulting in “scope creep.” Trying to establish limits after the proposal has been accepted can result in friction with the client and the possibility of a failed project.</span></span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">Here is an example of a poorly written scope statement in a proposal that resulted in significant difficulties:</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;"><i>Market Potential will be investigated using primary market research including, but not limited to, surveys, interviews, and focus groups along with secondary market research for data related to the potential of the Project within the USA. The research needs to identify the customers market need along with their willingness to pay for solution pertaining to specific applications. The research </i></span><span style="font-family: AGaramondPro; font-size: 11pt;"><i>will identify which applications have the most potential within the US market.</i></span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">This statement leaves the potential for the client to keep asking for research well beyond what was intended by the consultant. In this case the consultant should have been specific on the number and types of surveys to be conducted.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">Setting the boundaries of a project has an impact on the consultant’s time and the cost of the project to the client. </span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">In <i>a</i></span><span style="font-family: AGaramondPro; font-size: 11pt;"> </span><span style="font-family: AGaramondPro; font-size: 11pt; font-style: italic;">Market Growth Project </span><span style="font-family: AGaramondPro; font-size: 11pt;">example set as an objective the following:</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt; font-style: italic;">To determine the feasibility of providing housing, infrastructure, and land for under $30,000 per unit in the colonias located in New Caney, Texas. The project also includes designing an affordable lending scheme for the residents in Colonias of New Caney, Texas as well as creating a financial model which is capitalistic, sustainable, and replicable in all the colonias across the United States—Mexico border.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">Clearly, a lot of work would need to be done to achieve this objec-tive; the consulting team considering this objective, the time available and the budget set the following scope for the project:</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt; font-style: italic;">The scope of this project includes a feasibility study and a financial model for the Colonias in New Caney, Texas. This project specifically focuses on determining whether it is viable to provide housing, infrastructure, and land for less than $30,000 per unit and, if so, what financial model would work to make it profitable, sustainable and replicable. Other portions of the overall project such as design, architecture and construction of housing and infrastructure, compliance with government regulations and overall implementation of this model are excluded from the scope of this project.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">Using this scope, the work for the project was confined to a substantive outcome that could be accomplished within the time and money allotted by the client.</span><br />
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<span style="font-family: Goudy; font-size: 13pt; font-weight: 700;">Parking Lot Items</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">The items that are specifically excluded from consideration are called “parking lot items.” these clearly identify work that will not be included </span><span style="font-family: AGaramondPro; font-size: 11pt;">in a project but may be the basis for a separate consulting engagement. The following portion of the colonies scope statement would be characterized as parking lot items and could be the basis for future follow-up consulting projects.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt; font-style: italic;">Other portions of the overall project such as design, architecture, and construction of housing and infrastructure, compliance with government regulations and overall implementation of this model are excluded from the scope of this project.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">Consultants can use parking lot items identified in the definition of a project’s scope as opportunities for follow-up consulting projects with a client. Parking lot items are generally closely related to the project that is underway and an additional consulting assignment centered on a parking lot item may be a necessary pursuit to implement the initial project. For example, the parking lot items identified earlier for the colonias project will be necessary if there is a desire to move forward with providing affordable housing for the economically disadvantaged.</span><br />
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<span style="font-family: AGaramondPro; font-size: 11pt;">For more information on successful consulting projects, you may want to read the author's book "Creating a </span><span style="font-family: AGaramondPro;"><span style="font-size: 14.666666984558105px;">Successful Consulting Practice" by Gary Randazzo. The book can be purchased on amazon.com or Barnes and Noble.</span></span></div>
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Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-72659151629187147962017-08-29T08:11:00.002-07:002017-08-29T12:22:36.181-07:00A Housing Model To Change The World<div id="yui_3_16_0_ym19_1_1503601962725_13738" style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif;">
Most of you know that I am a Clayton Christensen fan. The video link below talks about market creating innovations and the limitations current financial ratios puts on innovations that create and expand markets. It is about 16 minutes long and, I think, worth the time.<br />
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<a class="" href="https://www.bing.com/videos/search?q=clayton+christensen+-+innovators+dilemma&&view=detail&mid=4247C90E8FBA22CD8C0C4247C90E8FBA22CD8C0C&&FORM=VDRVRV" id="yui_3_16_0_ym19_1_1503601962725_13632">https://www.bing.com/videos/search?q=clayton+christensen+-+innovators+dilemma&&view=detail&mid=4247C90E8FBA22CD8C0C4247C90E8FBA22CD8C0C&&FORM=VDRVRV</a></div>
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I believe Christensen's theories can lay the ground work for innovations that can change the world.<br />
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Consider a project that focuses on housing for the very poor and creating a business model that would be sustainable and built on capitalistic principles. The idea stems from the belief that housing is a fundamental economic endeavor and can be the impetus for real economic growth. That is, housing drives other industries that provide materials and support services. Housing and the associated industries create jobs that create demand for goods and this creates more jobs. Additionally housing provides the chance at home ownership, which leads to stable communities.</div>
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The approach of choosing the least profitable customers in the housing industry is based on Clayton Christensen’s theories of disruptive innovation and the notion that market leaders are displaced by market entrants that enter the market and profitably serve that market’s least profitable customers. These market entrants then begin to serve a broader cross section of the market leader's customers and at times displace the market leader. A project based on serving the least profitable customers in the housing market provides the opportunity to apply Christensen's theories in a way that is "market creating" as described in the video above.</div>
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I have for some time thought that if a sustainable housing industry could be developed in third world countries, real economic growth could take place and a lot of misery could be ended. I thought if this could be tested there might be a model developed that could be replicated in countries around the world. It seems to me that a good place to start the process would be to focus on the <i>Colonias</i> that are situated along the U.S. – Mexico border. These settlements consist of poor, mostly Hispanic, families and result from the sale of nearly worthless land to individuals on a contract for deed basis. These individuals then build structures on the land as their homes. They usually do not have water, sewer, power or decent roads. The structures that exist are, in most cases, dilapidated.</div>
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The income for individuals in these settlements are far below the poverty level and may be in the $8,000 to $10,000 range and would be able to afford less than $200 per month for housing. My thought is to develop a sustainable business model to serve this market. As is described by Christensen this is a market that simply cannot afford and does not need all of the amenities provided in the standard housing model. </div>
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This would require the ability to develop a program in which a house, land and infrastructure could be provided and financed over 30 years for $25,000 or less. Monthly payments would be less than $200 per month. Risk of default would be minimal since most of the people have been living in the <i>Colonias</i> for years and making payments faithfully on their contracts for deeds. Because of the feeling of community the residents would more likely be receptive to staying in the current location but willing to upgrade the property.</div>
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To develop a project that would provide land and structures for less than $25,000 would require significant innovations. But as was the case with the iPhone, most of the technologies already exist and just need to be properly packaged.</div>
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<span style="-webkit-font-kerning: none;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Elements of this program would include:</span></span></div>
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<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; line-height: normal; margin: 0px 0px 8px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="line-height: normal;"></span><span style="font-kerning: none;">Finance – Develop a model that would provide financing for homes to be purchased by individuals living in <i>Colonias </i>that are purchasing a lot using a “Contract for Deed” and then building a structure on the land. These individuals and families make less than the poverty level and may average $8,000 to $10,000 per year. The financial model would have to consider how to purchase the contract for deed from the developer/owner and restructure an instrument that would finance land and housing that would be within the purchasers wherewithal to pay (estimate of $150 to $250 per month). If land is owned by the resident a model would need to be developed that would allow refinancing that would include housing. Costs of the homes would have to include infrastructure costs. Traditional mortgage structures might have to be replaced with a new model.</span></span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; line-height: normal; margin: 0px 0px 8px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="line-height: normal;"></span><span style="font-kerning: none;">Pricing – at today’s mortgage rates the amount that could be financed on a 30 year mortgage and afforded by very low income families would be around $15,000 to $20,000. Monthly mortgage payments would be around $120 per month at current interest rates.</span></span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; line-height: normal; margin: 0px 0px 8px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="line-height: normal;"></span><span style="font-kerning: none;">Housing - housing would have to be high durability and very low cost. Houses would probably need to be built for $5,000 or less. MIT and others have developed several such models. LED lighting and methods of natural heating and cooling might be employed.</span></span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; line-height: normal; margin: 0px 0px 8px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="line-height: normal;"></span><span style="font-kerning: none;">Infrastructure – many <i>Colonias</i> have no fresh water, sewer, electricity and very poor roads. Technology would have to be incorporated that would provide <i>Colonias</i> with water using efficient water collection and filtration systems (slow sand for groups of homes). Sewage systems would need to be developed to serve homes or groups of homes efficiently at a very low cost that are extremely durable (these are available on the open market). Solar and wind energy would be used to generate basic energy needs if other forms of energy are not available. Roads and drainage would need to be low cost and very durable.</span></span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; line-height: normal; margin: 0px 0px 8px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="line-height: normal;"></span><span style="-webkit-font-kerning: none;">Create an environment that is self-sustaining and promotes growth for supporting local economies as well as fueling next generation innovations. Much of the needed construction and infrastructure work could be provided by the residents of the <i>Colonias</i><span style="font-size: x-small;">.</span></span></span></li>
</ol>
</div>
<div id="yui_3_16_0_ym19_1_1503601962725_13814" style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 13px;">
To initiate such a project would be fairly simple and not very risky. It might be as simple as contacting residents of a <i>Colonia</i> and refinancing their current home in a way that would allow a new structure to be built. An organization could use construction, engineering, architecture and technology companies or schools to develop a plan to provide housing developments to replace substandard housing in the <i>Colonias</i> with quality basic housing.<br />
<br />
A developer could then use the plan to redevelop <i>Colonias. </i>The developer would orchestrate the purchase/refinancing of homes, the development of infrastructure and building of homes.<br />
<br />
The developments would <b>not</b> require government subsidies. As with most disruptive innovations the beginning would provide a "good enough" product and over time the processes and technologies would improve and provide for further market creating innovations. The result would be a sustainable, profitable enterprise that would provide significant economic opportunities. For example, the first desk top computer was nothing more than a word processor with limited capabilities.With each new generation more capabilities were added. As a result of more elegant software and more efficient chips, over time, desk tops replaced mid range computers (DEC) and now handle low end main frame tasks.</div>
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I believe that this housing model has the ability to provide housing for the very poor, create new economies and provide for market creating advances in architecture, technology, engineering, manufacturing and infrastructure.</div>
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To start this project will not cost much, if any, money but will require a good deal of research and time spent on creating investment and finance models that would sustain the program. A new housing model has the promise of transforming the world economy by giving the poorest segments of the population an opportunity to become an important part of their local economy.</div>
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Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-54238011138574607702016-05-12T08:25:00.000-07:002016-05-12T08:25:57.553-07:00Launching a New Executive Education Program<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;">Earlier this year I accepted the challenge of creating an executive education program at the Bauer College of Business at the University of Houston. Up until this point, Bauer had no formal strategy for executive education. It did, however, have an outstanding faculty and was engaged with a number of high profile companies in developing custom curricula for developing managers and executives.</span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;">My job would be to continue with the custom programs already in place and to add classes that could be used by individuals or companies that had a need for only one or two classes. This would require engaging the faculty and community experts in developing classes for the program, creating a format to for communicating the class topics and qualifications of the faculty and designing a website that would be user friendly. That’s just the beginning.</span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;">The next steps include developing a winning marketing campaign and developing enough demand to fill the classes at a rate that covers the cost of the program. </span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;"><b>Price</b></span></div>
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<span style="font-kerning: none;">Pricing would be a key factor. Fortunately, there were many universities with executive education programs and studying the existing pricing structures was very helpful. In the end I looked at several public and private Universities and chose a pricing model that would put our program in the middle of the pack.</span></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal; min-height: 13px;">
<span style="font-kerning: none;"></span><br /></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;"><b>Product</b></span></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;">Product was key. Our classes had to be developed by the best faculty and cover the topics most in demand. Fortunately the Bauer College of Business is highly ranked, has outstanding faculty and has been creating classes for Fortune 50 companies. Restructuring the custom classes for “open enrollment” classes that are available to anyone was easily accomplished. </span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;">Additionally, Bauer was nationally recognized for several of its programs, most notably entrepreneurship, sales, accounting, finance and management. Restructuring some of these courses into not to three day workshops would be a challenge. The faculty responded enthusiastically and created a wide variety of “open enrollment” classes. </span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;">Finally, there were some topics that might be in demand that would require experts from the business community. Being located in Houston, one of the most diverse economies in the country provided another benefit. We had access to financial, health care, energy, retail, and manufacturing experts just to name a few. Our cybersecurity class will be taught by the chief technologist for platform security and privacy for HP. Our consulting classes will be taught by a former Accenture partner who now has a successful private practice.</span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;"><b>Place</b></span></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;">Having the classes in a comfortable environment with the latest technology is important. Fortunately, Bauer has state-of-the-art facilities. On the downside there is a lot of demand for the classroom facilities. So in addition to having the availability of campus facilities we formed relationships with other organizations that allow us too use their facilities. In our custom course classes we use on-line webinars to allow an organization’s employees to remain in their offices while learning.</span></div>
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<span style="font-kerning: none;"><b></b></span><br /></div>
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<span style="font-kerning: none;"><b></b></span><br /></div>
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<span style="font-kerning: none;"><b></b></span><br /></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;"><b>Promotion</b></span></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;">Getting the word out for a new program is always challenging. We are using some newspaper advertising but are focusing on Email to alums, social media, attending conferences and conventions and speaking to chambers of commerce and professional organizations.</span></div>
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<span style="font-kerning: none;"></span><br /></div>
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<span style="font-kerning: none;"></span><br /></div>
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;">While it is very early in the program, I think we are on the right track. Our website is: <a href="http://www.bauer.uh.edu/executive-education/index.php"><span style="-webkit-font-kerning: none;">http://www.bauer.uh.edu/executive-education/index.php</span></a>.</span></div>
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<span style="font-kerning: none;"></span><br /></div>
<br />
<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Helvetica; font-size: 11px; line-height: normal;">
<span style="font-kerning: none;">I would appreciate any thoughts you might have on how to improve the success of this new program.</span></div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com1tag:blogger.com,1999:blog-8939806141446422346.post-22195713921566062832016-03-08T08:11:00.000-08:002016-03-09T06:45:34.686-08:00How to Save Newspapers Part II<div class="MsoNormal">
In August of 2013 I wrote a blog on how to save newspapers (<a href="http://gwrresearch.blogspot.com/2013/08/how-to-save-newspapers.html">http://gwrresearch.blogspot.com/2013/08/how-to-save-newspapers.html</a>)
. This blog described the differences between print and digital editions of a
newspaper and their websites. The article focused on creating a symbiotic
relationship between the newspaper and the website.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I see that newspapers are trying to create a business model
that relies on inputs from electronic and print components but I don’t see much
symbiosis.<span style="mso-spacerun: yes;"> </span>Most of newspaper
efforts still seem to be driven by the old model and its strengths.<span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
<div class="MsoNormal">
News stories are printed in the paper and digital editions
with reference to those stories being repeated in a different format and
different timing on the website.<span style="mso-spacerun: yes;"> </span>I
saw, in one newspaper, a large photo (half page) of an event with a caption
telling the readers they could learn more about the event on the newspaper’s
website.</div>
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<br /></div>
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Now there is a synergistic effort gone bad. The folks
getting the newspaper don’t get the story and those on the website are reading
what should have been in the newspaper. Newspapers strength is built on great
journalism <span style="mso-spacerun: yes;"> </span>and great
photojournalism. These are its strengths. The Internet strength is built on
immediacy and audio-video capabilities. The strengths of both platforms were wasted with this effort.</div>
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<br /></div>
<div class="MsoNormal">
When I was in the newspaper business there was this desire
to also own television stations so its audio-visual capabilities could enhance
coverage and create new revenue streams.<span style="mso-spacerun: yes;"> </span>Why is it then, that newspapers now have access to a
medium to exploit audio-visual capabilities and fail to use them? In the
example above why not have a great photo (smaller) and a good story with a
reference to a video of the event on the website? This is synergy – using the
strength of both to create something better than either can do alone. </div>
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<br /></div>
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It is symbiotic when each thrives because the other exists.<span style="mso-spacerun: yes;"> </span>If newspaper editions used their print
model for advertising pricing and an electronic model for website pricing
perhaps there would be a creation of revenue rather than an internal battle
between the website and print sales staffs to move diminishing newspaper
revenues to one platform or the other. </div>
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<br /></div>
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Suppose that a newspaper website had exclusive rights to
live-stream events (yes this means programming expenses) that would be covered
in print and digital editions. The digital editions could have a link to the
web site. </div>
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<br /></div>
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Suppose the print and digital editions used static ads and
the web site used dynamic audio-visual ads (just like television).</div>
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<br /></div>
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I know that newspaper websites use audio-visual capabilities
and the newspaper digital editions link to their websites. What is missing is a
concerted strategy to make both the website and the newspaper editions
successful. Based on what I have seen this is due to separate management teams
for each platform. Advertising sales tries to bundle (which usually results in
inaccurately valuing the strength of each platform) or discount ad buys based
on the number of platforms being used. Content managers work on creating value
for each platform, which, in turn, disallows a collaborative approach to
building a synergistic, symbiotic strategy.</div>
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<br /></div>
<div class="MsoNormal">
This outcome underscores the newspaper industry’s inability
to understand that the Internet was not and is not a disruptive innovation that
requires two separate organizations. The Internet is a sustaining innovation
that allows industry leaders to better serve their best customers.<span style="mso-spacerun: yes;"> </span>A sustaining innovation requires one
organization focused on an overarching strategy to create value for customers,
the company and any collaborators.</div>
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<br /></div>
<div class="MsoNormal">
So here it is, if you want to save newspapers have one
mission – to provide information and entertainment to as large an audience as
possible. This mission should have the vision of:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Using multiple media platforms to create value
for audiences of all sizes,</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Create content that has value to audiences and
advertisers,</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Manage content to appear on the platform that
provides the best outcome,</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Create partnerships with entertainment and
information groups to provide unique experiences for readers and advertisers.</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->And so on.</div>
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<div class="MsoNormal">
Now setting objectives should be somewhat easier and it
should be apparent that all platforms have to be engaged in strategy, tactics
and execution discussions. If all platforms are not engaged in the same
strategy, newspaper organizations will not be successful.</div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-41110919244685903852016-03-05T08:13:00.000-08:002016-03-05T08:13:02.209-08:00Consulting Project Framework<div class="MsoNormal">
I have used a framework to guide my consulting projects and
internal corporate projects for years. The approach has kept me focused on
project completion and has helped in providing data driven solutions for
complex problems. The approach to designing a consulting project framework is
based on starting with the mission and vision of the organization I am working
with and understanding how the objective of the project fits with the mission
and vision.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Before next steps are taken there needs to be an assessment
of the organization’s current position vis-à-vis the universe in which it
exists. Only then can you move forward to developing a strategy, its tactics
and an execution plan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
An exercise that should help in gaining clarity for your
project relates to the acronym:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">M</span>ission</b> – How
does the organization service a universal need? This is why the organization
exists. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As you consider your next consulting project it is always
good to consider how the client’s organization fits in to the scheme of the
general universe. Organizations exist to fill some need. This need can help you
understand how the organization views its mission. For Coca Cola, their
universe is all of the people in the world and one unifying theme is that all people
seek happiness and optimism. </div>
<div class="MsoNormal">
Coca Cola’s mission is to bring happiness and optimism to
the world.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">V</span>ision</b> – How will
the organization create value by fulfilling its mission? Remember the
organization cannot exist for the long term if it doesn’t create value. Coca
Cola has chosen to create value by offering beverages, creating partnerships
with bottlers, being a great place to work and providing increasing financial
value for its shareholders.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">O</span>bjective</b> – What
action can be taken to enhance the vision and is in keeping with the mission?
This exercise is where managers and consultants can experience some difficulty.
The initial objective statement may be something like<span style="mso-spacerun: yes;"> </span>- “What new business should we be in?”<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Refining the scope of the objective requires the manager or
consultant to fully understand the vision and mission. For example getting into
providing low cost, high quality housing might fit into the mission of Coca
Cola but not the vision.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">S</span>ituation Analysis </b>–
What is the nature of the universe in which the organization must survive? Who
are the competitors? How big is the market? What share of the market is
required? What are the organization’s strengths and weaknesses? What are the
opportunities and threats? What are the legal and technical challenges?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Remember any changes that are recommended must consider the
current organizational structure, the people making up the organization and all
of the constraints facing the organization. One of the biggest errors that can be made is moving to strategy development, tactics or execution phases before completing an exhaustive situation analysis. Think of this process as analogous to taking a trip. It would be like deciding to take a trip to Atlanta from San Francisco without understanding the costs of travel, the travel mode options, the best route, the weather conditions and so on.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">S</span>trategy</b> – Based
on an exhaustive study of the mission, vision, objective and situation
analysis, what should be done to reach the assigned objective? In most cases
this will push the manager or consultant in a direction that provides a macro
view solution. In other words, rather than being in just the cola business or
considering adding a new soft drink flavor what other beverages would support
the mission and vision of Coca Cola? What new approaches to beverage
distribution might provide value?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">T</span>actics</b> – Based
on the strategy defined above, what combination of manpower, methods, money and
machinery will be required to implement the strategy successfully? This is the
plan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">E</span>xecution</b> – After
developing an understanding the resources that will be required, how will these
resources be organized, directed and controlled (outcomes measured against
goals)?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
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<div class="MsoNormal">
At the end of your project your recommendation should have
all of the above elements included. As you proceed through your project searching
for a strategy, you may feel like you are not making progress. If this happens,
go back through the <b style="mso-bidi-font-weight: normal;">MVOSSTE</b> framework
to see what you have missed or could have considered differently.</div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-72627805780347311632015-08-05T13:41:00.000-07:002015-08-11T16:34:54.999-07:00NEW PRODUCT AND NEW MARKET LAUNCH CHECKLIST<div class="MsoNormal">
For those of you that are looking for a simple process for
launching a new product or entering a new market, I have developed a checklist
below that can be used for either. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Checklist</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->State your company mission – This is why the business
exists or will exist. Coca Cola is a good example, their mission talks about
refreshing the world, creating value and inspiring happiness and optimism. Note
there is nothing said about selling Coke.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->State your company vision – This is how the
company will create value for the company, the customer and collaborators.
Again, Coca Cola is a good example. The coke vision talks about being a great
place to work, building a portfolio of quality beverage brands, nurturing a
winning network of customers and suppliers, being a responsible citizen, being
a profitable company and being a lean, effective and fast moving company.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Does the new product or new market fit with the
mission and vision? – Clearly introducing products other than beverages would
not fit with the vision and would have to be scrutinized carefully. An
individual in the Christmas lighting business with an aim to grow to be a
lighting provider for entertainment venues shouldn’t enter into the lawn
maintenance business for supplemental income.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Is the market large enough to be financially
viable – Some basic market research can identify the market potential.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Will the market accept this particular offering
– More advanced market research and perhaps a concept test can provide insights
into how consumers would react to the product or how the product may be
promoted to fit a market segment needs.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->What are the key customer segments? – The
research and concept test should be designed to uncover jobs the customer needs performed by the product. Identify product, pricing, promotion
and distribution requirements that closely fit the capabilities of the company.
The closer the fit, the more likely the segment will be a group of key
customers.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Will the introduction result in a profitable
contribution to operations – Using the research above to determine the size of
the market, project the number of purchases and associated costs. My rule of
thumb is a new product or market introduction must provide a 30% operating margin
to be viable. This is usually large enough to cover hidden costs or projection
errors.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Do workforce, cash, capital equipment and
operations requirements support the mission and vision statement?</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Does the introduction create value for the
company, the customers and collaborators?<span style="mso-spacerun: yes;">
</span>Missing value creation in any of these categories jeopardizes the
chances for a successful introduction. Again consider Coke and the emphasis
they put on creating value for the bottlers (collaborators) which in turn
creates value for the customer and ultimately the company.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Usually walking through this checklist will identify areas
that need attention before a launch of a new product or entry into a new
market. While it is not foolproof it does provide a simple review that can be
helpful.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is the approach we use at GWR Research and it has
proven very successful.</div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
If you have some approaches that should be included in the checklist,
let me know.</div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com2tag:blogger.com,1999:blog-8939806141446422346.post-44740717289045695782015-07-29T08:57:00.001-07:002015-07-29T08:57:16.253-07:00Advertising Sales Success For Media Companies<div class="MsoNormal">
When I worked as a newspaper executive we had a special
sales group called print specialists. This group typically was comprised of the
more senior and gifted sales personnel. These specialists had knowledge of ROP (in-paper)
advertising, preprints, commercial printing, direct mail and production
processes. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This group sold the more complicated products and assisted sales
people selling more traditional lines of newspaper products in broadening the
scope of sales opportunities. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A print specialist was able to set down with an advertiser
and develop an advertising program that best suited the customer’s needs. The
program could include ROP ads coupled with a direct mail campaign with
customized brochures reaching targeted audiences.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Sales commission programs encouraged all sales groups to use
the expertise of the print specialist. Using this approach all sales personnel
had an opportunity to increase their income while improving the newspaper’s
profits and providing real value to the advertiser.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The newspaper was ideally suited to serve the customer since
the newspaper was a key element of the marketing mix. The print specialist was
trained to create packages to meet the advertiser’s needs and develop bundled
pricing packages that encouraged use of the newspaper’s products as part of the
mix. Newspapers were also able to sell third party products and services as
part of the bundled package that provided additional revenue and profit
streams.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I was once asked if selling products in this fashion
cannibalized the core newspaper products. Since I didn’t really know, I asked
our accounting department to conduct a study of ad revenues and the effect of
the sales approach on our core products.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The audit showed that 100% of the advertisers using the
expanded product offerings spent more in the core product lines than before
starting the new programs. This was due primarily to providing real value to
advertiser as well as having a carefully thought out pricing and commission
program. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It was evident that advertisers viewed the program favorably
because the relationship between the newspaper and the advertisers improved to
the point that advertisers routinely called the newspaper staff for advice on
production techniques and ad campaign ideas.<span style="mso-spacerun: yes;"> </span>One of our key advertisers even called me to ask about the
advantages of digital photography. I told him that I was no expert but that I
would have an expert from one of our strategic alliances give him a
presentation. The result was an even more robust ad program that resulted from
the savings gained through the new photo process.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Today, as in the past, the winner in ad sales will be the
organization that can best provide value to advertisers. It will not be the
organization that is focused on selling one or two products, even if the
products are the latest social media craze</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In this age of the Internet and digital products, there
appears to be an opportunity to return to the advertising specialist sales
person. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Advertisers today are finding that developing a successful
ad campaign is increasingly difficult. While many of the traditional sales
tools continue to provide reach to a strong audience, new ad vehicles are
finding ways to find new audiences and better target an advertiser’s key
customers. Social media, search engine optimization and data analytics have
provided new opportunities for all advertisers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In earlier blogs I have said that creating a symbiotic
relationship between print and digital editions of a newspaper and the website
was strategically important for the survival of the newspaper industry.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Just as critical is having a sales team that can piece
together customized ad campaigns that incorporate all of the capabilities
offered by print, digital, direct mail and broadcast platforms.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Having sales leaders that can structure alliances and
pricing with third party providers will be critical to piecing together an
array of products that can be used to fit any advertiser’s needs.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Imagine a sales professional, developing an ad campaign with
elements in the newspaper (print and online), on cable television, on YouTube,
supported by Facebook<span style="mso-spacerun: yes;"> </span>and a
targeted direct mail campaign. That is considerably different from a newspaper
sales person selling the newspaper website and digital products.</div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
For success today an organization must embrace the idea of
value creation for the customer, the company and the collaborators. For media
organizations, having a sales team that can combine products and content in a
manner that provides real results for advertisers and new revenue and profit
streams for the company and the strategic allies will be absolutely essential.</div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com1tag:blogger.com,1999:blog-8939806141446422346.post-81730098913071536452015-07-09T07:51:00.001-07:002015-07-09T07:51:09.143-07:00How to Avoid Being Displaced by Market Disruptions<div class="MsoNormal">
Disruptive Innovation theory holds that disruptive
innovations result from a new industry entrant finding a way to better serve
the industry leader’s least profitable customers. After the new entrant has
captured the least profitable customers from the industry leader it begins to
pursue the next level of customers that are underserved by the industry leader.
This process continues until the new market entrant displaces the industry
leader.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is well researched and there is a large body of
evidence to support this theory of market disruptions. It does not, however,
explain disruptions that seem to take place at the top of the customer value
chain.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For example the disruption of the nylon tire business by the
steel belted radial tire was not due to unprofitable customers being
underserved by the industry leader (DuPont). Rather it was the need for a
superior tire that was sought by the most profitable customers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For newspapers, the first segment of business to be lost was
classified advertising. This group of advertisers found that the advanced
search capabilities of the Internet helped match buyers and sellers with
greater efficacy than the print model. This segment of business was one of the
most profitable revenue streams for the newspaper industry.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Consider now the taxicab industry. New market entrants such
as Uber and Lyft are attracting the core customers of that industry. The new
market entrants provide speedier service, convenient pay methods, ability to
choose vehicle type and other advantages not offered by taxis. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Finally, the hospitality industry is being challenged by the
like of Airbnb. This service allows individuals to stay at private residences,
condos and apartments instead of hotels. Airbnb provides individuals with the
ability to customize their travel accommodations according to their needs. The
process is highly efficient and provides exceptional value. Here too, the
customer attracted is the most desired by the hotel industry.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In all of the cases above it appears that the disruptive
innovation theories regarding underserved low profit customers might not be
valid in certain instances. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What is certain with the underserved low profit customer is
that there is a need for a “good enough” product that doesn’t have all of the
“bells and whistles” or the pricing of the products the industry leader is
selling to its most profitable customers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the case of the more profitable customers, it is likely
that the market leading companies are aware of the new market approaches but
are not able to respond due to the nature of their structure. It might be that
the financial focus and current capital structure won’t allow changing market
approaches without heavy financial loss. This encourages managers to focus on
improving existing technologies to keep their profitable customers. This
strategy can fail since the new technology is superior and using pricing and
guarantees on the older technologies won’t stop consumer adoption.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In some instances the industry leaders just choose to keep
the current business structure with some modifications to fend off the new
market entrants. In the newspaper business this proved disastrous. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For the taxicab industry, it is a combination of financial
structure and government regulations that are preventing a competitive response
to Uber and Lyft.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For the hotel industry there may be a sense that the old
model will survive entrants like Airbnb coupled with the financial investment
in the current model that may prevent a successful defense of market share by
the industry leaders.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Interestingly, a strategy suggested by Clayton Christensen
works for protecting the lower and higher profit customer segments. Clay
suggests that the market leader should invest in or develop a company to
compete in the new technology arena.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This approach allows the industry leader to manage the
output of the current technology while developing the potential of the new
technology. For industries like newspapers and hotels it allows the ability for
the current business model to continue to serve its loyal customers while
developing a new model for changing customers needs. </div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
For industries like taxicabs it provides a realistic way to
develop a new market and sidestep regulations and bureaucracies that impede
accommodating needed market changes.</div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-21604419969018200102015-05-16T09:15:00.000-07:002015-05-17T09:03:57.150-07:00Creating Value for New Products<div class="MsoNormal">
Value creation is a phenomenon that is much discussed and is
the basis for all economic activity. That is, for a product or service to be
sold it must be viewed as providing some value for the purchaser.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In some instances, value is based on long-standing
measurements and is tied to supply and demand. The more some thing is demanded
when there is a limited supply results in an increase in its value.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For individuals with new products or services, determining
value is critical to the success of a new venture. In these situations there is
no history to gauge value that might be based on supply and demand. There is
only anecdotal and (at times) research based evidence on the potential value of
the new offering.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the early 1970s Gerald Zaltman (Processes and Phenomena
of Social Change, Wiley Interscience, 1973) conducted research based on social
change. In these studies he determined that there were several factors that
caused societal change.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the late 1970s I used these factors to establish Consumer
Adoption Drivers that could be used to determine the factors that would cause
consumers to by a product. These factors would be instrumental in determining
the value of new products to audiences.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Some of these factors measured the influence of peer groups
and social status as creating value for customer segments while other factors
measured the impact of competing products and the need for technical training
on the creation of values. Value was determined by the willingness of a market
to adopt a product. This, in effect, was a means of using phenomena of social
change to determine the willingness of a targeted market to adopt a product.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Consumer Adoption Drivers used are as follows:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Group Influence Intensity – relates to peer pressure exerted
on customers<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Perish ability – the length of time the product is deemed
useful,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Psychological appeal – status associated with the product<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Price sensitivity – the need for the customer to budget for
the purchase,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Relative Price Influence – the attractiveness of other
products as a substitute when price is a consideration,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">6)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Frequency of Purchase – The frequency with which the
customer purchases the product,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">7)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Search Time Intensity – the amount of time invested in the
search for the “right” product,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">8)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Tangible Differentiability – physical differences between
products,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">9)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Intangible differentiability – non-physical differences
between products (guarantees, relationships with company, branding etc.),<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">10)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;">Technical Complexity – the need for training before a
customer can use the product. This may be a factor in determining the type of
sales force that will be required.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal">
These adoption drivers are used by my firm, GWR Research, as
the basis for developing questionnaires to determine the basis for value of a
new product offering to a potential target market.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In some cases availability (supply chain) will be the
creator of value. This happens most often when the product is frequently
purchased and the search time willingly invested in finding the “right” product
is low.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In other cases, promotion will be important in creating
value. This happens in cases where peer-pressure plays an important factor
(showing peers benefitting from the product) or similar products are available
(differentiating the products based on benefits derived).</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Pricing can be critical in value creation when other
products are similarly priced or the target market has a limited budget.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The product design can be critical in creating value through
tangible differences in product design and reduction in technical complexity
for the consumer.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Using the Consumer Adoption Drivers as a basis for research
can assist marketers in determining the best marketing mix of price, place,
product and promotion for the creation of value.</div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
If marketers do not consider all of the factors that may
cause an audience to adopt a product, they could miss a critical component of
value creation, which could lead to failure when launching a new product.<br />
<br />
This process along with programs for developing the marketing strategies and tactics are discussed more thoroughly in the book, <i>Developing Successful Marketing Strategies, Business Expert Press, 2014.</i> The book is available on Amazon.com, BarnesandNoble.com and Businessexpertpress.com.<i> </i></div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-66329557076975970592015-03-22T17:13:00.000-07:002015-04-14T07:35:46.035-07:00BUILDING THE OPTIMAL MARKETING STRATEGY<div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
In order to develop any marketing strategy, a strategist must consider how value will be created for the company, the customer and the collaborators. Pictured in the graphic below, the highest strategic value is created when the value for each of the participants (customers, collaborators and the company) coincide or overlap. </div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
The larger the area of common value, the greater the chance for strategic success. As the overlapping areas decrease in size the more difficult the strategy will be to execute successfully. </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-KlZ-M6ek8pg/VSaZCWV9V-I/AAAAAAAAAHI/QQxh6X5G31w/s1600/Document21%2Bthree%2Bcircles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-KlZ-M6ek8pg/VSaZCWV9V-I/AAAAAAAAAHI/QQxh6X5G31w/s1600/Document21%2Bthree%2Bcircles.jpg" height="640" width="494" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
As discussed in earlier blogs value is created by using the 4 Ps of marketing: Price, Place, Product and Promotion. In the grid below a strategist can address the value for each of the four Ps as it relates to the customers, collaborators and the company. Each of the four Ps must be in alignment with each other and create the intended value for each of the participants.</div>
<br /></div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-S_hufnwQ_6Y/VSaWUc7YRrI/AAAAAAAAAG0/DkHjky9ePSE/s1600/gridMARKETINGSTRATEGYGRAPHIC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-S_hufnwQ_6Y/VSaWUc7YRrI/AAAAAAAAAG0/DkHjky9ePSE/s1600/gridMARKETINGSTRATEGYGRAPHIC.jpg" height="640" width="494" /></a></div>
<br />
When the area of the participants' common value is identified for each of the 4 Ps an overall strategy can be developed. The Optimal Marketing Strategy will be when the optimal area of overlap for each of the 4 Ps are combined as is shown below.<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-lKuWzlvJERY/VSaY628mvRI/AAAAAAAAAHA/gwd88IC0s-s/s1600/Optimal%2Bgraphic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-lKuWzlvJERY/VSaY628mvRI/AAAAAAAAAHA/gwd88IC0s-s/s1600/Optimal%2Bgraphic.jpg" height="640" width="494" /></a></div>
<br />
<br />
A company that seems to have accomplished the development of an optimal marketing strategy is Coca Cola.<br />
<br />
The Coke price seems to be within the range customers are willing to pay and provide distributors and the company the the revenue required for a successful operation.<br />
<br />
Coke is available to customers when and where they want to consume the product. The territories are large enough for the bottlers (collaborators) to provide the distribution to the customers and the distribution supports the market share objectives of the company.<br />
<br />
The Coca Cola products are numerous and varied enough to meet the customers needs, provide bottlers with a means of expanding the revenue base and provides the company with the capability to maintain and grow market share.<br />
<br />
Finally, the promotion programs underscore the company's mission by aligning Coke with happiness and refreshment for the customer and supports the bottlers' and the company's efforts to maintain and grow marketshare.<br />
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Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-29262948867723729472014-12-26T10:41:00.000-08:002015-01-08T07:27:36.283-08:00For Better Strategies - Ask Why?<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">There is a process for developing a
successful Marketing Strategy. The steps outlined below describe that process:</span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l1 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">I.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">State
the Mission <span style="mso-spacerun: yes;"> </span>- This is a
description of the purpose of the quest. For example Coca Cola’s Mission is to:
refresh the world, inspire optimism, to create value and make a difference.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l1 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">II.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">State
the Vision - This is a description of how value is created for all who
participate in the quest or a business. For businesses, the Vision describes
how value will be created for the customers, the collaborators and the company.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l1 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">III.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">State
the Objective – This is a description of the desired outcome of the strategy.
The objective must have a quantifiable and a timing element.<span style="mso-spacerun: yes;"> </span>An example would be “to increase sales
5% in 6 months”.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l1 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">IV.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Situation
Analysis – This is a process to understand the current environment in which the
strategy must be deployed. The situation analysis should consider: the
competition, the state of the economy, the strengths and weaknesses of the
group setting the objective, the opportunities and threats that would affect
the successful deployment of the strategy and so on.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l1 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">V.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Strategy
– This is the process of formally stating how the objective will be achieved in
broad terms after considering the Mission, Vision, Objective and Situation
Analysis. <span style="mso-spacerun: yes;"> </span>For businesses, a
strategy describes what Price, Place, Product and Promotion strategies will be
employed. For example a retailer might decide the best way to achieve an
objective of sales growth might be to use Every Day Low Prices coupled with Just
in Time inventory strategies.</span> (For Strategy, tactics and execution See <span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;"><a href="http://gwrresearch.blogspot.com/2014_03_01_archive.html">http://gwrresearch.blogspot.com/2014_03_01_archive.html</a>
)<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">VI.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Tactics
– This is the process of defining specific actions that will be used to deploy
the strategy(ies) chosen to meet the Objective. This usually involves creating
procedures on how the organization will develop a plan, organize its resources,
direct the deployment of those resources and control the deployment to assure
success.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l1 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">VII.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Execution
– This is the process that describes in detail how the tactics will be executed
and controlled. The leaders of an organization will need to know how they will
utilize human resources, cash, policies and capital expenditures in a manner
that fits with the organizations wherewithal, the markets needs and achieves
the Objective.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
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<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">This is a pretty straightforward approach but I find that CEOs, Marketing Officers, General Managers and undergraduate and MBA students struggle at times and seem to want someone to
tell them what they should do to move forward through this process. As it turns
out, there is no one that has the answer to the final solution of strategy
development. Again there are ways to jump start the strategy planning process.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
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<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">I have found that asking the question “why?” is very
helpful. It doesn’t matter what stage of the strategic process difficulty is
encountered, asking “why?” can get the process back on track. <span style="mso-spacerun: yes;"> </span>Even asking “Why am I not able to make
progress on developing a strategy?” will provide some answers if the question
is answered thoughtfully.<span style="mso-spacerun: yes;"> </span>For
example the answer to lack of progress in developing a strategy might be a lack
of useful information. This should lead to identifying the type of information
that is needed. This would then lead to identifying specific information needed
and perhaps a plan for acquiring this information,<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">At the beginning of the strategic process and at every step
throughout the process the questions of “Why?” and "Why not?" can help the strategic planner. </span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Examples of how the question “Why?” and "Why not?" might be used include:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">I.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Mission
– Why was this mission chosen? This might lead to follow up questions: Is this
a mission that can be achieved?<span style="mso-spacerun: yes;">
</span>And What does completing this mission accomplish? Equally important is asking "Why not pursue this mission?"<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">II.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Vision
– Why does completing the mission create value? For Whom? How? Why Not?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">III.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Objective
– Why is it important to achieve this objective? What is driving the timing? Are
the time frame and the quantitative element of the objective realistically achievable?
Why? Why not?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">IV.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;"><span style="mso-spacerun: yes;"> </span>Situation Analysis – Why are the
competitors successful? Why does demand exist in this environment? Why would
demand exist in a different economic environment?<span style="mso-spacerun: yes;"> </span>Why does the organization have its strengths, weaknesses,
opportunities and threats? <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">V.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Strategy
– Why will this mix of Price, Place, Product and Promotion be better than
another mix? Why not?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">VI.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Tactics
– Why will this plan of specific actions, organizational design, directives and
control procedures result in successful attainment of the objective? Why not?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo2; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: "Adobe Garamond Pro";"><span style="mso-list: Ignore;">VII.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Execution
– Why will this planned use of resources result in deploying the strategy
successfully? Why is this plan superior to alternative plans? Why not?<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Even after the execution process has begun, asking
“Why?”<span style="mso-spacerun: yes;"> </span>can help keep the execution
of the strategic plan on track. Asking why a plan is working can be as valuable
as asking why a plan isn’t working.<o:p></o:p></span></div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-7477654783948459932014-09-13T11:31:00.002-07:002014-09-13T11:35:54.213-07:00Business Strategies Should Create Value For Customers, Collaborators and The Company<div class="MsoNormal">
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-tJIKxYm4uzU/VBSMSmoJk9I/AAAAAAAAAEw/TMpDpO6JlqM/s1600/image001.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-tJIKxYm4uzU/VBSMSmoJk9I/AAAAAAAAAEw/TMpDpO6JlqM/s1600/image001.png" height="246" width="400" /></a></div>
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The graphic above, used in Alexander Chernev's <i>Marketing Plan Handbook,</i> is an illustration of how optimal value is
created for business strategy. As the graphic suggests optimal value is created
when a strategy provides adequate value for the company providing a product or
service, adequate value for the customer and adequate value for any
collaborators facilitating the interaction between the customer and the
company.</div>
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As the graphic suggests, the optimal value that insures
strategic success provides success for all three participants: customers,
collaborators and the company providing the service or product. Also as the
graphic suggests an increase in optimal value for one of the participants can
mean a reduction in the value for the other participants. For example a
strategy that has too much focus on the customer can reduce the ability of the
company to survive by putting undue negative pressure on profit margins. </div>
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Collaborators can be critical to the success of a business
strategy, particularly when outsourcing is a key component of a strategy.<span style="mso-spacerun: yes;"> </span>A company utilizing collaborators must
be mindful of the value the collaborator is receiving from the execution of the
business strategy. If the collaborator isn’t receiving adequate value then the
entire business strategy may be in jeopardy.</div>
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In the graphic the best outcome is achieved when the optimal
value for each of the three participants have the greatest overlap. <span style="mso-spacerun: yes;"> </span>In other words, as the black area of
overlap grows the value of the three participants increase and the value
circles for each participant are more congruent. As the overlap of optimal
values for each of the participants increases so does the overall value of the
business strategy. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This outcome may be akin to a “Blue Ocean Strategy” where
businesses seek new business opportunities where the competition is small or
nonexistent. Southwest Airlines accomplished this through a focus on short
airline trips that the major airlines were not structured to service. This
strategy provided high value for the short distance travel customer and
collaborators such as secondary airports in metro areas. The significant value
provided to customers and collaborators provided significant value to the
Company, Southwest Airlines.<span style="mso-spacerun: yes;"> </span>The
value circles for all three participants in this scenario are more congruent,
providing greater value for the participants.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This graphic also supports the research on disruptive
innovations. Disruptive innovations occur when a company business strategy
focuses on providing products and product improvements for their most
profitable customer segments. This results in a growing set of customers who no
longer need or want all of the attributes provided by the company’s products.
So in graphic terms the focus is increased on the optimal value of the company
at the expense of the optimal value for the customer. For the short term the
collaborators’ optimal value may be served at least adequately. Overtime, the
overlap between the company and customer optimal value circles decreases. This
can lead to new market entrants providing products that more nearly fit
customer needs and provide optimal customer value. This can lead to disruptions
in the market and cause industry leaders to fall to the new market entrants.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When developing business strategies, it is important to
consider customers, the company and collaborators. Strategies that provide
scenarios where customers, collaborators and the company values are more
congruous will create the greatest value for all and result in the best chances
for both long and short-term success.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Strategies that focus too much on one of the three will
decrease the value for the other participants. This will result in scenarios
where one or more participants will be on the look out for situations that will
provide better value. This can result in new market entrants creating market
disruptions.</div>
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Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com1tag:blogger.com,1999:blog-8939806141446422346.post-24619249529860618992014-09-04T10:46:00.000-07:002016-04-01T09:48:35.584-07:00Low Cost MBA Consulting Team for a Semester<div class="MsoNormal">
I teach a consulting lab at the University of Houston's C.T.
Bauer College of Business. Each semester two to four companies are selected to
have a team of MBA students assigned to work with key company executives on a
business challenge. Each team of students is selected from a field of
applicants. The students’ resumes are reviewed and the faculty makes final
selection for the team.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In previous semesters projects have ranged from location and market entry strategies for banks, organizational design for moving intellectual property from design to commercialization for a telemedicine collaboration and the development of space use efficiency programs for a major airport system . For the immediate future projects include a marketing strategy for an Internet of Things software company, a marketing strategy for a global writer/author association and a manpower efficiency study for a major airport system.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To participate a company must complete an application (shown
below) and be willing to cover any travel or project expenses required (company
approves any expenses before they are incurred). The fee for a one semester project is $15,000.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If your company would like to be considered, please complete
the application below and email it to me at <a href="mailto:gary@gwrresearch.com">gary@gwrresearch.com</a>. We will be selecting companies for the Fall semester (starts in August 2016) by June 15, 2016.</div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<a href="https://www.blogger.com/blogger.g?blogID=8939806141446422346" name="_GoBack"></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt;">Developing
a Project Request for Proposal (RFP) Description<o:p></o:p></span></b></div>
<div class="MsoNormal">
Using this format, please describe the project that you want
a C.T. Bauer MBA team to work on. Once you submit it to C.T. Bauer, it will be reviewed by a faculty member to assess whether
it is feasible or not. Often the projects, as described by clients, are more
than a team of students can do successfully in the time available. Sometimes
the projects do not require the skills and knowledge of MBA students. You will
get feedback from the faculty about the proposal. <br />
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%;">What is the <b style="mso-bidi-font-weight: normal;">problem or the challenge</b> to be addressed?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%;">What is the<b style="mso-bidi-font-weight: normal;"> scope</b> of the project?<span style="mso-spacerun: yes;">
</span>(What specifically the student team will focus on. What it will not
focus on)<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%;">What is the <b style="mso-bidi-font-weight: normal;">context</b> – The organizational unit? The business it is in? Any
previous efforts to address it? The reason for addressing it now?<span style="mso-spacerun: yes;"> </span>The stakeholders for it?<span style="mso-spacerun: yes;"> </span>Any other relevant information about
context?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%;">What <b style="mso-bidi-font-weight: normal;">background information</b> do the students need to know about your business
in order to do this project?</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%;">What <b style="mso-bidi-font-weight: normal;">data does your organization already have</b> that the student team can
analyze?</span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">14.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%;">What <b style="mso-bidi-font-weight: normal;">obstacles or difficulties</b> do you expect the team to encounter in
doing this work?<o:p></o:p></span></div>
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<br /></div>
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<!--StartFragment-->
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<div class="MsoListParagraphCxSpLast" style="margin-left: 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">15.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Any other comments</span></b><span style="font-size: 12.0pt; line-height: 115%;"> that will make this project interesting or attractive to the students:<o:p></o:p></span><br />
<span style="font-size: 12.0pt; line-height: 115%;"><br /></span>
<span style="font-size: 12.0pt; line-height: 115%;">For a sample project analysis report please contact Gary Randazzo at gary@gwrresearch.com and I will send an outline of the process and an example of the final deliverables that will be presented by the team.</span><br />
<br /></div>
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-68514926647120882582014-07-19T09:39:00.000-07:002014-07-19T09:39:13.435-07:00Marketing Strategy for a New Product
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<span class="Apple-style-span" style="font-family: Arial; font-size: x-small;">Here is the third example of developing a marketing strategy project for a new product. This is a fictional company developed by a team of MBA students in my marketing strategy course at the University of Houston C.T. Bauer College of Business.</span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Arial;"><br /></span></b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Arial;"><br /></span></b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Arial;"><br /></span></b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Arial;">Executive
Summary</span></b><b><span style="color: black; font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: "Malgun Gothic"; mso-fareast-language: KO;"><o:p></o:p></span></b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Avenir is a forward
thinking and progressive technology company seeking to positively impact the
lives of our customers, collaborators, and shareholders through the creation of
new technology. We were established in 2001 and are proud to employ 211 hardworking
individuals at our Houston, TX headquarters.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Avenir designs, markets and
licenses the K-1 battery, a new kinetic powered battery that will enhance
cellular telephone battery life. The K-1 battery will alleviate the need
to constantly charge cellular phone batteries through electronic devices.
Our new battery offers a significant leap forward in the world of
portable electronic power to the cellular customer. Our collaborators will see
market demand that is unparalleled. Avenir’s shareholders stand to
increase their wealth many times over. Our ultimate goal for the K-1 is
to become the standard in battery technology for the smartphone user.
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">The first key initiative is
our revolutionary technology developed by our research and development team. The
K-1 is a product that is currently unmatched in the marketplace. Our
product will command a price point that is unheard of in the industry.
Customers will desire the revolutionary technology in their phones while
our collaborators will benefit from increased sales and market share. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">The second key strategic
initiative is to develop a key partnership with one the big 3 cellphone
manufacturers. We feel that a stand alone partnership will be key during
our licensing negotiations to acquire the best deal possible for our
shareholders. A stand alone partnership will also be valuable to our
collaborator by giving them the first mover advantage in the marketplace.
Our shareholders will appreciate the margin and value our new partnership
will bring.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Third, Avenir plans to
bring market awareness to the nation through our use of social media,
television ads, and in-store product offers. We will drive continued
growth in the United States with these methods and look to move into the
European and Asian marketplaces.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Our goal is to sell 32
million batteries within 2 years of release. We feel that this is a
realistic and attainable goal based on current smartphone sales projections.
We also plan to maintain at least a 30% profit margin throughout those
two years. Avenir will also quickly recover the research and development
costs by receiving an upfront payment from our new collaborator upon their
receipt of our design.<o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><b><u><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Mission</span></u></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Our mission is our purpose.
It reflects our core business objectives and influences our actions.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo17; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph; vertical-align: baseline;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Offering creative solutions to meet the challenges of the modern
world<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo17; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph; vertical-align: baseline;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Driving change through
innovative technology<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo17; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph; vertical-align: baseline;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Creating tools that simplify life<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><u><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Vision</span></u></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Our vision is our guide.
It shapes our decisions and actions and ensures we continually serve our
mission.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l15 level1 lfo13; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Commitment - Meet the
demands of an ever-evolving world by consistently providing innovative and
reliable products and services.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l15 level1 lfo13; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Culture - Maintain a
challenging yet rewarding workplace for our employees and foster a culture of
continuous innovation.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l15 level1 lfo13; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Capital - Create long-term
value for our customers, employees, and investors by focusing on opportunities
to expand, grow and build profits.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Community - Strengthen and
enrich our communities through contributions of time and money.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><u><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Situation Analysis</span></u></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Company Overview</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir was established in
Houston, Texas in 2001. Our corporate headquarters remains in Houston and
is the location from which we develop, design, manufacture, sell and distribute
our products. It is also home to all of our 211 employees, including 47
research and development engineers, 33 sales and marketing professionals, 58
manufacturing specialists and 73 employees in general and administrative roles.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><br />
</span><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Since
our creation in 2001, Avenir has built a reputation in the wireless
communication industry as a top manufacturer of cellular phone batteries and
accessories. With our company mission as our guide, we look ahead to the future
of battery technology and realize there is opportunity to drive change through
innovation. Avenir’s goal is revolutionize the battery through the use of
kinetic energy.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><br />
</span><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Our
core competency is our creativity. It allows us to develop solutions that meet
the ever-evolving needs of our customers. Our strategic assets include our
patented technology developed by our team of engineers, our specialized
manufacturing facility, and our network of key partnerships, including some of
the top cellular phone manufacturers. <o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir is currently a
leading manufacturer of cellular phone batteries for Samsung and Nokia phones,
and we offer an array of bluetooth devices, headsets and chargers. Our
newest product is a kinetically charged battery using our patented technology.
Our team of engineers has harnessed the existing technology of kinetic
energy and successfully applied it to a cellular phone battery.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Product</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir has been granted a
design patent by the United States Government for the new K-1 battery. Our
Kinetic battery works by using the energy of motion. When a person moves his or
her telephone it causes oscillating weights to rotate within the battery.
A magnetic charge passes over a coil causing an electrical charge. This
shift allows the battery to make and store energy and ultimately to operate.
Initially we intend to use our new technology in cellular phones. </span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir’s revolutionary
battery will allow the cellular phone user to recharge their telephone with the
kinetic energy produced by the user’s movements. Thirty minutes of gentle
motion will be enough to power a phone for a full day. The K-1 will forgo
the need for constant electrical charging. We promise a 3 to 5 year life
span for the K-1 battery.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">In the fourth quarter of
2014 we plan to release the first generation of K-1 batteries in conjunction
with Samsung Cellular Phones. We are negotiating with Samsung to
assist in the start-up costs of manufacturing and marketing the K-1 on a large
scale. In return, we will offer Samsung an exclusive 2 year contract that
will allow them to be the lone provider of the K-1 product during that 2 year
period. Our second choice will be to partner with Apple if Samsung
falls through. We plan to negotiate with all three major providers (Samsung,
Apple, and Nokia) in order to gain leverage for the best long term deal
possible.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Goals</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Our overriding goal is to
create value for our shareholders. We expect to generate 4 billion dollars in
sales revenue within two years of the K-1 product rollout. We have chosen
Samsung as our primary partner due to their position as the worldwide leader in
cellular hardware. Avenir feels that we can create a blue ocean market
that no one else can currently compete with.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">We are in negotiations with
Samsung agreed to put the K-1 into their existing smartphone product line in
the United States. We both agree that smartphone users will be the most
receptive of all market segments to the additional cost associated with the K
-1 battery. All of our projections are based on the average of 2011
through 2013 Samsung and Apple sales numbers. In 2013 Samsung and
Apple sold over 100 million cellular phones, of which 55 million were
smartphones (source Gartner Consulting Inc.). <o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">In year one, we expect
Samsung or to purchase 50 million K-1 units for use in their cellular smart
phones. In year two we expect them to purchase 212 million K-1 units at a
purchase price of $50 per unit.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Samsung will expect the end
cellular customer to bear the cost of the unit. We feel that at our price
point we will be competitive in the marketplace with the traditional external
charger. Within the next three to five years we expect the traditional
electric charger to be dead technology.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Value Proposition</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The K-1 battery offers
benefits to our shareholders, collaborators, and consumers:</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l3 level1 lfo10; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Increased Convenience. </span></i><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The end consumer will enjoy the use of their cellular phone
without having to electronically charge it. The consumer will be freed of
the need to carry multiple electronic charging devices at all times.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l3 level1 lfo10; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Greater Market penetration. </span></i><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Samsung will have the opportunity to
increase sales through the use of our technology that no other device
manufacturer can offer.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l3 level1 lfo10; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Exponential Growth. </span></i><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The K-1 offers our shareholders new marketplaces that our
competitors cannot currently offer competing products.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><u><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Market Overview</span></u></b><u><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></u></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Customers</span></b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"> </span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir’s current customer
base spans the world. With cellular phone use rapidly growing across the globe,
our potential customer base for new mobile technology is vast. Our existing
product offerings are marketed to lower and middle-income customers seeking
reliable mobile accessories at an affordable price. Our current demographic is
males and females ages 15-45, who consistently adopt new technology. We
want to expand our market scope by offering a new solution to customers seeking
limitless cellular phone battery life. Business travelers, blue-collar
workers, and individuals with active lifestyles are likely to benefit from
extended cellular phone battery life, so we aim to capture these user segments.
Our initial launch will target smartphone users in the United States.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Competitors</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 10.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">As
cellular phone technology advances, the need for lasting and reliable battery
life has increased. The battery market can be differentiated into two segments:
the rechargeable lithium-ion battery market and portable charger market.
There are battery manufacturers that continue using current technology to
extend battery life while a handful of players attempt to extend battery life
through the use of innovative technology. </span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 10.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The
rechargeable lithium ion battery is a traditional technique developed in the
1970’s. Consumers widely use lithium ion batteries for their cellular phones
because the battery comes with a cellular phone device when the cellular phone
is purchased. It requires consumers to charge the phone periodically for
continuous use. Although the lithium ion batteries are generally used in
the cellular phone market, they have many drawbacks, such as:</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 6.0pt; margin-left: .5in; margin-right: 0in; margin-top: 4.0pt; mso-add-space: auto; mso-list: l16 level1 lfo11; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Shortage of battery lifetime</span></i><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">. The
most unattractive and challenging factor of the cellular phone is limited battery
life. When the battery is fully charged, the battery lasts for about 6 -10
hours, depending on the usage of the cellular phone.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 6.0pt; margin-left: .5in; margin-right: 0in; margin-top: 4.0pt; mso-add-space: auto; mso-list: l16 level1 lfo11; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Needs to recharge frequently</span></i><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">. After
a certain time, the cellular phone needs to be recharged and the consumers have
to look for a wall socket. When you are traveling or away from home, it all
leads to a mad scramble to bring along the right mix of cables, plugs and
adapters so that the devices never run out of power. </span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: 6.0pt; margin-left: .5in; margin-right: 0in; margin-top: 4.0pt; mso-add-space: auto; mso-list: l16 level1 lfo11; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Long recharging time</span></i><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">. To
complete the charge, it normally takes about 2 – 6 hours to fully charge the
cellular phone.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 10.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">As a
result, many inventors developed portable battery chargers that can assist in
charging the battery. Duracell Powermat, Mophie JuicePack, myFC Power
Trekk and Nokero are all examples. Duracell Powermat and Mophie JuicePack are
portable lithium ion battery chargers that still require charging the cellular
device to keep the battery life longer. On the other hand, myFC Power Trekk and
Nokero use different energy sources, such as, fuel cellular and solar energy.
They are free from charging via the wall socket but consumers need to carry the
devices and look for water or solar energy to charge the battery. All in all,
these are short-term solutions to a lack of the battery life. Consumers still have
to carry the portable chargers and energy sources to extend the battery life.
</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 10.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Creative
inventors are trying to develop batteries or portable battery chargers that
last longer or forever with different energy sources and technologies. There is
a portable charger with different energy sources but not with a new energy
battery. However, finding the battery that never dies is the key factor for
most cellular phone users. Our potential disruptor will be the company that
brings a new battery with much longer lifetime at a lower price segment. </span><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"> </span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Collaborators</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">At
Avenir we plan to collaborate with hardware manufacturers like Samsung, Apple
and Nokia, who are leaders of innovation and technology. We believe that this
will help us bring to the world an innovative product while offering world
class service. The collaborations will take place bearing in mind the current
energy crisis and the motto to bring everyone closer.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Samsung,
a manufacturing leader in cellular phones, has provided the most lucrative
offer so far. This provides Avenir an opportunity to deliver the benefits of
advanced kinetic technology to the world. We are in negotiations with
Samsung to help us set up manufacturing units, which will help us meet the
global demand for our product in the market. In turn, Samsung will be able to
utilize the design of kinetic battery developed by Avenir, with a contract
signed between the two companies. At the end of the contract Avenir will decide
whether to continue the exclusive service with Samsung or to collaborate with
other leading cellular phone manufacturers such as Apple Inc. and Nokia to
expand our business.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 4.0pt; text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="background: white; color: #222222; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir
has also looking at potential collaborations with major network providers in
the United States that include: AT&T, T-Mobile, Sprint and Verizon
Wireless. Their retail locations serve as the major centers from where cellular
phones are purchased by end users. Network providers also act as physical
centers that would assist users facing technical issues. Similarly, Avenir
could potentially collaborate with leading retail stores, which includes
Walmart, Target and Best Buy. These collaborations will help enhance
growth and stimulate expansion of business helping us attain the targeted
results. </span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><br />
</span><b><u><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">SWOT
ANALYSIS</span></u></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Strengths</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir has the first mover advantage in the market by introducing
cellular batteries that can be recharged with kinetic energy.</span><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Monopolistic advantages can be optimized utilizing the Patent
Rights sought for a period of 14 years for the design of kinetic battery
developed.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Anytime-Anywhere feature of the battery will attract businessmen,
tourists and several millions of others who work off site.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The unique feature is expected to capture a potential market of
1.8 billion cellular phones sold annually.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">A 2 year contract that will expire in 2016, which allows our
mobile phone provider the ability to use Avenir’s kinetic battery design in
their cellular phones. This relationship will generate consistent cash
flow to overcome investment and expansion cost.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The dual adaptability feature will attract customers.
Avenir’s K-1 batteries enable the use of kinetic energy as well as the
traditional AC/DC current outlets to charge the cellular phone.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l8 level1 lfo12; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir’s battery is a cost effective innovation and easily
accessible for users.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Weaknesses</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 39.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l13 level1 lfo14; text-align: justify; text-indent: -21.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The process of Research, development, patent filing, and
intellectual property protection involves a large capital expenditure
investment.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 39.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l13 level1 lfo14; text-align: justify; text-indent: -21.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Because Avenir’s Kinetic batteries are first to the market, sales
projections could prove difficult in the beginning.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 39.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l13 level1 lfo14; text-align: justify; text-indent: -21.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir’s manufacturing plants and R&D labs reside within the
United States.<span style="mso-spacerun: yes;"> </span>Managing the supply
chain to meet the demands of a world wide market will prove to be a challenging
task.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 39.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l13 level1 lfo14; text-align: justify; text-indent: -21.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Chances of facing substitute competition are high due to several
manufacturers wanting to innovate a battery such as ours.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 39.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l13 level1 lfo14; text-align: justify; text-indent: -21.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Our first mover advantage lifespan may be limited by future
innovation.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Opportunities</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 37.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l9 level1 lfo15; text-align: justify; text-indent: -19.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Kinetic technology could be
applied to other electronic devices, the military and several other commercial applications.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 37.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l9 level1 lfo15; text-align: justify; text-indent: -19.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Provides opportunity to
continue research to improve and create quicker and effective charging for a
wide range of applications.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 37.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l9 level1 lfo15; text-align: justify; text-indent: -19.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Doc stations can be
developed as artificial sources for kinetic energy when users are in meetings,
placed at work desk and resting.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 37.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l9 level1 lfo15; text-align: justify; text-indent: -19.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Service centers can be
expanded globally and customer relationship can be improved to maintain the
reputation as a prestigious company and provide quality service.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 37.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l9 level1 lfo15; text-align: justify; text-indent: -19.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Increase investments in
research and development of such high throughput technologies and grow branches
globally.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 37.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l9 level1 lfo15; text-align: justify; text-indent: -19.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Knowledge base and
awareness of market scenarios can be improved to retain the advantage position
as a pioneer in kinetic battery technology.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Threats</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo16; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Unexploited markets include high competition and higher risk of losing
the uniqueness of being the first to produce cellular phone chargers using
kinetic energy.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo16; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">As Avenir processes legal contracts with Samsung for the sole use
of kinetic battery technology, other leading cellular phone manufacturers have
an opportunity to utilize the same approach and take advantage of a virgin
market.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo16; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Huge support service groups need to be created to maintain</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
</span><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">customer
satisfaction.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.0pt; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo16; text-align: justify; text-indent: -23.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Continuous features need to be added to keep up with new
innovations and technology in the market.</span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;"><b><u><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Marketing Mix</span></u></b><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">At Avenir, we understand
the success of our marketing efforts rests on our ability to create value for
our company, customers, and collaborators. The greatest value for each of
these groups is achieved when we optimize the value of our product, price,
place and promotion.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Product</span></b><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">The ultimate end cellular
phone user will hire the K-1 to extend the life of their battery to the point
that electronic recharging will rarely become necessary. Our market research
suggests that there is a viable market for K-1. Specifically, we
intend to reach the smartphone user who demands the latest in technology as
well as the heavy cellular phone user who does not want to be burdened by
constant electronic recharging of their phone.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">At Avenir we feel that the
K-1 is in perfect alignment with our goals of offering creative solutions to
meet the challenges of the modern world and driving change through innovative
technology. The K-1 will project the exact image that we seek.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Now that the initial
research and development stage has been completed we feel that we will be able
to bring this new technology to the marketplace by the end of the fiscal year.
Our release date will put us leaps and bounds ahead of our
competitors as they struggle to catch up will our technology.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">This new technology will
make use of existing cellular phone designs. We will license the
technology to the existing cellular phone manufacturers in order to remove the
overhead costs of manufacturing the devices on our own. This will also allow
the large cellular phone conglomerates to take advantage of their large
economies of scale.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The K-1 offers the
possibility of new products and or businesses being developed. This
technology offers the possibility of advancement in other mobile devices as
well as any electronic device that needs to be recharged on a regular basis.
Unfortunately the K-1 will also diminish sales of other existing product
lines of chargers and batteries.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Potential disruptors exist
in the form of inexpensive smartphones being provided by companies such as
Freedom Pop. These inexpensive phones coupled with inexpensive service plans
provide a potentially “good enough” alternative to more costly feature based
devices.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Place</span></b><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">By offering our patented
design exclusively to Samsung and allowing them to manufacture and distribute
our K-1 battery with the release of their latest smartphone models, we create
value for our company, our collaborators and our customers. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">First, as a company, we
benefit simply because we are not obligated to manufacture and distribute the
battery in house. By sourcing these activities to Samsung, we minimize
the operating expenses required to expand our manufacturing and distribution
sites to meet customer demand. This also minimizes the operational impact
by eliminating the need to ramp up our workforce, increase our cash
requirements and fixed asset requirements and develop new operating procedures.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Second, Samsung will
benefit from the increased control over the production of the K-1 battery.
They can maintain a close eye on the manufacturing activities and
establish quality assurance guidelines to meet their specifications.
Also, the network providers, including AT&T, T-Mobile, Sprint and
Verizon will benefit from the ease of transaction with this new product.
Instead of receiving our K-1 battery separate from the Samsung phone and
installing it in-store, the network providers will receive the phone and
battery in one package from Samsung. This is more convenient and cost
effective for Avenir, Samsung and the network providers. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Finally, our customers
benefit from the ability to purchase the K-1 battery at any network provider
location carrying Samsung phones. For a society that values time as
money, offering an easy and convenient way to purchase the battery is valuable.
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Pricing Strategy<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Avenir’s marketing strategy is to engage Samsung in a sole
licensing contract to manufacture and distribute the K-1 Battery for their
Smartphones in the US marketplace. We will stimulate that the design and
technology is not to be distributed outside of the US for the first 2 years in
order to protect our intellectual property. After the first 2 year license
period, we reserve the right to engage other manufacturers to distribute the
K-1 for their devices. </span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Avenir will engage Samsung under the following pricing and
royalty strategy:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l18 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Upfront Royalty Payment = $3.2 million which is
equal to 7% of the target 30% profit based revenue. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l18 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->On-going Royalty Payments will be based upon the
following:</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l18 level2 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->We
anticipate Samsung will be able to sell the OEM K-1 Battery as a standard
available for their Samsung newer Smartphones. </span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l18 level2 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Based
upon historical Samsung market shares for their Smartphones, we anticipate they
will sell upwards of 45 million Smartphones in the US market, of which 35% of
the consumers will purchase the newer galaxy model. This gives us a potential
market of 16+ million Smartphones in the first year of sales.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l18 level2 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Avenir
is aggressively pursuing a 30% profit above the all in development cost, recoverable
against the anticipated market, within the first year of availability. The 30%
will equate to a generated profit of $10,572,044 for Avenir in the first year.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l18 level2 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Based
upon the anticipated market share and profit target, Avenir is requesting an
on-going royalty against sales of 9.5%.</span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Our potential royalty rate and the expected cellular phone
sales are analyzed by the variety of data and sources. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Development Cost<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">K-1 development cost was driven heavily by the following key
elements:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Project Management Team (PMT) that led and
executed the design (Variable Cost)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Prototype materials and manufacturing (Variable
Cost)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Research & Development (R&D) Laboratory
Testing<span style="mso-spacerun: yes;"> </span>(Variable Cost)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Operations infrastructure and supplies (Fixed
Cost) </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Interest on the money used for development
(Fixed Cost)</span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Phase 1 development entailed the early concept selection
that looked at the mechanical and electrical engineering design and feasibility
of the kinetic cellular phone battery. The variable cost expenses during this
phase which lasts for six months were for initial development team, first
concept manufacture and early testing in the R&D laboratory. Fixed overhead
for the phase was the cost of offices and supplies.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Project Management
Team (PMT) Cost<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">The Phase 1 Organization for the first 6 months consists of
the following 9 positions:</span></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Figure <!--[if supportFields]><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Figure \* ARABIC <span style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">1</span><!--[if supportFields]><span style='mso-no-proof:
yes'><span style='mso-element:field-end'></span></span><![endif]-->: Phase 1
PMT Organization</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="webkit-fake-url://6197ADDA-3A82-4B92-BDE6-11823D0ED382/application.pdf" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: x-small;"><img border="0" src="webkit-fake-url://6197ADDA-3A82-4B92-BDE6-11823D0ED382/application.pdf" /></span></a></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Table <!--[if supportFields]><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Table \* ARABIC <span style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">1</span><!--[if supportFields]><span style='mso-no-proof:
yes'><span style='mso-element:field-end'></span></span><![endif]-->: Phase 1
PMT Cost</span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 100%px;">
<tbody>
<tr style="height: 45.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #DAEEF3; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Job Position<o:p></o:p></span></span></b></div>
</td>
<td style="background: #DAEEF3; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Annual Salary<o:p></o:p></span></span></b></div>
</td>
<td style="background: #DAEEF3; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Benefits as %<o:p></o:p></span></span></b></div>
</td>
<td style="background: #DAEEF3; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Salary + Benefits<o:p></o:p></span></span></b></div>
</td>
<td style="background: #DAEEF3; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">% Cost to Project<o:p></o:p></span></span></b></div>
</td>
<td style="background: #DAEEF3; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Employee Cost Burden<o:p></o:p></span></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="background: #B7DEE8; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Project
Management Director<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>152,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">45%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>220,400 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">10%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>11,020 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: #DAEEF3; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Research
& Development Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>118,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">35%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>159,300 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">25%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>19,913 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="background: #B7DEE8; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Engineering
Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>118,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>118,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>29,500 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: #DAEEF3; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Mechanical
Engineer<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>43,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="background: #B7DEE8; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Electrical
Engineer<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>43,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6;">
<td nowrap="" style="background: #DAEEF3; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Quality
Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>76,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>76,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>19,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 7;">
<td nowrap="" style="background: #B7DEE8; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Lab
Technician 2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>48,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>48,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>12,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 8;">
<td nowrap="" style="background: #DAEEF3; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Manufacturing
Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>97,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>97,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>24,250 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 9;">
<td nowrap="" style="background: #B7DEE8; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Materials
Specialist<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>83,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>83,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #B7DEE8; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>20,750 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 10; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: #DAEEF3; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 38.92%;" valign="bottom" width="38%">
<div align="right" class="MsoNormal" style="text-align: right;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Phase 1 Total Cost<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.2%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.34%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.02%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #DAEEF3; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.18%;" valign="bottom" width="13%">
<div class="MsoNormal" style="page-break-after: avoid;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$ 222,433 <o:p></o:p></span></span></b></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Phase 2 of the program entailed the detailed design, full
scale manufacture and R&D testing to ensure the battery met all US
regulatory and safety requirements. During this time additional design and
laboratory specialist were engaged as well as operations and procurement
specialist.<span style="mso-spacerun: yes;"> </span>The time period for the
expenses during this phase is one year. </span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">The Phase 2 Organization for the year consists of the
following 14 positions:</span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Figure <!--[if supportFields]><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Figure \* ARABIC <span style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">2</span><!--[if supportFields]><span style='mso-no-proof:
yes'><span style='mso-element:field-end'></span></span><![endif]-->: Phase 2
PMT Organization</span></div>
<div align="center" class="MsoNormal" style="page-break-after: avoid; text-align: center;">
<span style="mso-no-proof: yes;"><span class="Apple-style-span" style="font-size: x-small;"><img src="webkit-fake-url://85FFA730-F410-413A-975B-0C0A8CA716D4/application.pdf" /><!--[endif]--></span></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Table <!--[if supportFields]><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Table \* ARABIC <span style='mso-element:field-separator'></span><![endif]-->2<!--[if supportFields]><span
style='mso-element:field-end'></span><![endif]-->: Phase 2 PMT Cost</span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 100%px;">
<tbody>
<tr style="height: 45.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #EBF1DE; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Job Position<o:p></o:p></span></span></b></div>
</td>
<td style="background: #EBF1DE; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Annual Salary<o:p></o:p></span></span></b></div>
</td>
<td style="background: #EBF1DE; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Benefits as %<o:p></o:p></span></span></b></div>
</td>
<td style="background: #EBF1DE; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Salary + Benefits<o:p></o:p></span></span></b></div>
</td>
<td style="background: #EBF1DE; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">% Cost to Project<o:p></o:p></span></span></b></div>
</td>
<td style="background: #EBF1DE; border-left: none; border: solid windowtext 1.0pt; height: 45.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Employee Cost Burden<o:p></o:p></span></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Project
Management Director<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>152,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">45%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>220,400 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">10%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>22,040 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Research
& Development Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>118,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">35%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>159,300 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">25%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>39,825 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Engineering
Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>118,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>118,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>67,850 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Mechanical
Engineer<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>96,750 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Electrical
Engineer<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>86,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>96,750 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Mechanical
Designer<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>65,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>65,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>69,875 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 7;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Electrical
Designer<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>65,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>65,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>69,875 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 8;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Quality
Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>76,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>76,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>43,700 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 9;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Lab
Technician III<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>56,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>56,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>60,200 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 10;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Lab
Technician II<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>48,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>48,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>25,800 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 11;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Manufacturing
Manager<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>97,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>97,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>55,775 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 12;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Operation
Consultant<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>85,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>85,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">100%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>95,625 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 13;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Materials
Specialist<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>83,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>83,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>51,875 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 14;">
<td nowrap="" style="background: #EBF1DE; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Procurement
Specialist<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>83,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">-<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>83,000 <o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">50%<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #EBF1DE; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>51,875 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 15; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: #D8E4BC; border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 37.56%;" valign="bottom" width="37%">
<div align="right" class="MsoNormal" style="text-align: right;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Phase 2 Total Cost<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 11.42%;" valign="bottom" width="11%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.6%;" valign="bottom" width="13%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 10.22%;" valign="bottom" width="10%">
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</td>
<td nowrap="" style="background: #D8E4BC; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 13.62%;" valign="bottom" width="13%">
<div class="MsoNormal" style="page-break-after: avoid;">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;"> </span>$<span style="mso-spacerun: yes;"> </span>847,815 <o:p></o:p></span></span></b></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Phase 3 and 4 of the project will entail the technical
support. The time period for the expenses during phase 3 and 4 is six month and
2 years each. Phase 4 includes retention bonus for the whole team members.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">The Phase 3 and 4 Organization consist of the following 6
positions:<span style="mso-fareast-font-family: "Malgun Gothic"; mso-fareast-language: KO;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Figure <!--[if supportFields]><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Figure \* ARABIC <span style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">3</span><!--[if supportFields]><span style='mso-no-proof:
yes'><span style='mso-element:field-end'></span></span><![endif]-->: Phase
3&4 PMT Organization</span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><img src="webkit-fake-url://2E3993CC-A934-498A-89B2-5B7E14C94F08/application.pdf" /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="page-break-after: avoid; text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><b><span style="color: #4f81bd;"><br />Table </span></b><!--[if supportFields]><b><span
style='font-size:9.0pt;color:#4F81BD;mso-fareast-language:KO'><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Table \* ARABIC <span style='mso-element:field-separator'></span></span></b><![endif]--><b><span style="color: #4f81bd;">3</span></b><!--[if supportFields]><b><span
style='font-size:9.0pt;color:#4F81BD;mso-fareast-language:KO'><span
style='mso-element:field-end'></span></span></b><![endif]--><b><span style="color: #4f81bd;">: Phase 3&4
PMT Cost</span></b><span style="mso-no-proof: yes;"><img src="webkit-fake-url://8CA6ABB4-B5EE-4753-93D7-948F174F9DAA/application.pdf" /><!--[endif]--></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Prototype and
Materials Cost<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Prototype manufacturing and materials costs were accumulated
based upon actual expenditures during both Phase 1 and Phase 2 of the K-1
development process. </span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Avenir’s prototype manufacturing and materials cost for the
life of the project equated to:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 1 / Early Concept Select<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$3,336,488
</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 2 / Detailed Design<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$12,717,225 </span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Research &
Development Cost<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">R&D Testing costs were accumulated on a fixed monthly
basis for use of an ISO certified testing laboratory. Avenir negotiated a month
flat rate for the use of the lab and testing equipment of $250,000 per month.
The lab technicians were accounted for in the PMT Organization.</span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Avenir’s R&D Laboratory Testing cost for the life of the
project equated to:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l5 level1 lfo6; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 1 / Early Concept Select<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$1,500,000
</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l5 level1 lfo6; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 2 / Detailed Design<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$3,000,000</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Operations
Infrastructure and Supplies<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">The Operations Infrastructure and Supplies cost were
accumulated based upon an Aviner “all-inclusive” rate for use of our existing
facilities. These cost were for offices, conference rooms and supplies charged
out on a per square foot basis by the number of people on the PMT. The
all-inclusive rate charged to the project was $36 / sq ft with a 250 sq ft
allowance per person. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Avenir’s Operations Infrastructure and Supplies cost for the
life of the project equated to:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l14 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 1 / Early Concept Select<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$486,000
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l14 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 2 / Detailed Design<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$1,512,000</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l14 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 3 & 4<span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span>$1,620,000</span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">We have also included accounting and legal support into the
OI&S account as it was provided as part of the all in cost for the
building. There was no cost accrued during phase I for accounting, legal and
marketing. Phase 3 will entail contract negotiation and preliminary marketing
for six months. The contract with Samsung will start from November 2014 for two
years. </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l7 level1 lfo8; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 2 / Detailed Design<span style="mso-tab-count: 1;"> </span> <span style="mso-tab-count: 1;"> </span>$500,000 </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l7 level1 lfo8; text-indent: -.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Phase 3 & 4<span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span>$711,858</span></div>
<div align="center" class="MsoCaption" style="page-break-after: avoid; text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Figure <!--[if supportFields]><span style='mso-element:field-begin'></span><span
style="mso-spacerun: yes"> </span>SEQ Figure \* ARABIC <span
style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">4</span><!--[if supportFields]><span style='mso-no-proof:yes'><span
style='mso-element:field-end'></span></span><![endif]-->: Phase 3&4 Marketing
Team Organization</span></div>
<div align="center" class="MsoListParagraph" style="page-break-after: avoid; text-align: center;">
<span style="mso-fareast-language: EN-US; mso-no-proof: yes;"><span class="Apple-style-span" style="font-size: x-small;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_4" o:spid="_x0000_i1030" type="#_x0000_t75" style='width:239pt;
height:155pt;visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file://localhost/Users/gary/Library/Caches/TemporaryItems/msoclip/0/clip_image009.png"
o:title=""/>
<v:textbox style='mso-rotate-with-shape:t'/>
</v:shape><![endif]--><!--[if !vml]--><img src="webkit-fake-url://E2E94C43-B80B-49A4-96EF-974EF2A2E48E/application.pdf" /><!--[endif]--></span></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoCaption" style="page-break-after: avoid; text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>Table <!--[if supportFields]><span style='mso-element:field-begin'></span><span
style="mso-spacerun: yes"> </span>SEQ Table \* ARABIC <span
style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">4</span><!--[if supportFields]><span style='mso-no-proof:yes'><span
style='mso-element:field-end'></span></span><![endif]-->: Phase 3&4 Marketing
Cost <span style="mso-fareast-language: EN-US; mso-no-proof: yes;"><img src="webkit-fake-url://6DCB63A5-0568-42DD-95BA-514CB8501002/application.pdf" /><!--[endif]--></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Cost of Investment
Money</span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Avenir funded the development of the K-1 through private
investors by guaranteeing investors an annual Rate of Return of 10% on their
investment. At the time we approached investors, we anticipated the all in cost
for the K-1 development to take $35 million dollars. The loan was set up for 5
years at which time all principal and interest would be repaid.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">The amortized interested based upon the 10% annualized rate,
compounded monthly over the 5 years of development and sales, yielded a cost of
money investment of $9,618,793.60. This, in addition to the base money invested
of $35 million leaves a total cost of investment of $44, 618,793.60 to be paid
back to the investors at the end of the 5 year.</span></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Table 5: Amortized
Cost of Mone</span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="font-weight: normal; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span></span><img src="webkit-fake-url://F89E2C2A-D6A9-4EC5-957A-9732A6A00622/application.pdf" /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;"><br />
Capital and Profit Recovery<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">Analysis for Royalty Rates ranging from 3% – 10%, over the
full scale of the Samsung Smartphone market in the US were run to develop
curves for both base investment cost recover as well as the 30% profit on
investment. See the following analysis charts. </span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">In order to recover our base Capital investment, on the
estimate the K-1 Battery would be charged at the wholesale price of $30 and we
would see 35% of the future market share for the newer Samsung Smartphones, we
would need to accomplish a Royalty Rate of 7.5%. To achieve our goal of the 30%
profit on investment in the first year based on the 16MM unit sales, we will
need to get an on-going Royalty Rate of 9.5%. If Samsung doesn’t agree with our
initial propose, we are prepared to negotiate our cost recovery and 30% profit
over two years, which reduce our on-going royalty rate down to 5.0%.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Figure 5: Royalty
Rate vs. Market Share Cost Recovery Analysis<span style="mso-fareast-language: EN-US; mso-no-proof: yes;"><img src="webkit-fake-url://2C846B0D-8523-4AE4-8383-16E7804C22F5/application.pdf" /><!--[endif]--></span></span></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<br /></div>
<div align="center" class="MsoCaption" style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-small;">Figure <!--[if supportFields]><span
style='mso-element:field-begin'></span><span style="mso-spacerun:
yes"> </span>SEQ Figure \* ARABIC <span style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">5</span><!--[if supportFields]><span style='mso-no-proof:
yes'><span style='mso-element:field-end'></span></span><![endif]-->: Royalty
Rate vs. Market Share Profit Analysis</span></div>
<div class="MsoCaption" style="page-break-after: avoid;">
<span style="mso-fareast-language: EN-US; mso-no-proof: yes;"><span class="Apple-style-span" style="font-size: x-small;"><img src="webkit-fake-url://6AA353F0-906E-4325-B6EC-72C1042B315F/application.pdf" /><!--[endif]--></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span class="Apple-style-span" style="font-size: x-small;">Minimum Guarantee<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;">To secure 16 million Samsung smartphone sales each year, we
will add the minimum guarantee clause as below.<span style="mso-spacerun: yes;"> </span></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 4.65pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 453px;">
<tbody>
<tr style="height: 14.2pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td rowspan="5" style="background: #F2DCDB; border-bottom: solid black 1.0pt; border: solid windowtext 1.0pt; height: 14.2pt; mso-border-bottom-alt: black 1.0pt; mso-border-left-alt: windowtext 1.0pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 145.05pt;" width="145">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Expected Sales Units in the first
year<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-left: none; border: solid windowtext 1.0pt; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.2pt;" valign="bottom" width="202">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Total (35% out of
45 Million Unit Sales)<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-left: none; border: solid windowtext 1.0pt; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 105.7pt;" valign="bottom" width="106">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>16,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 14.2pt; mso-yfti-irow: 1;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.2pt;" valign="bottom" width="202">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 105.7pt;" valign="bottom" width="106">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>2,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 14.2pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.2pt;" valign="bottom" width="202">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 105.7pt;" valign="bottom" width="106">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>4,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 14.2pt; mso-yfti-irow: 3;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.2pt;" valign="bottom" width="202">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.2pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 105.7pt;" valign="bottom" width="106">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>5,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 14.9pt; mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.9pt; mso-border-bottom-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.2pt;" valign="bottom" width="202">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.9pt; padding: 0in 5.4pt 0in 5.4pt; width: 105.7pt;" valign="bottom" width="106">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>5,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<span class="Apple-style-span" style="font-size: x-small;"><a href="" name="_GoBack"></a></span><table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 4.65pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 455px;">
<tbody>
<tr style="height: 15.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td rowspan="5" style="background: #F2DCDB; border-bottom: solid black 1.0pt; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: black 1.0pt; mso-border-left-alt: windowtext 1.0pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 144.75pt;" width="145">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Expected Sales Units in the second
year<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.75pt;" valign="bottom" width="203">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;">Total (35% out of
45 Million Unit Sales)<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 107.75pt;" valign="bottom" width="108">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>16,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.75pt;" valign="bottom" width="203">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 107.75pt;" valign="bottom" width="108">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>4,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.75pt;" valign="bottom" width="203">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 107.75pt;" valign="bottom" width="108">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>4,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.75pt;" valign="bottom" width="203">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 107.75pt;" valign="bottom" width="108">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>4,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.75pt; mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.75pt; mso-border-bottom-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 202.75pt;" valign="bottom" width="203">
<div class="MsoNormal">
<span style="font-family: Arial;"><span class="Apple-style-span" style="font-size: x-small;">Quarter
4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: #F2DCDB; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.75pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 107.75pt;" valign="bottom" width="108">
<div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman";"><span class="Apple-style-span" style="font-size: x-small;"><span style="mso-spacerun: yes;">
</span>4,000,000 <o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Project Overview<o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-no-proof: yes;"><span class="Apple-style-span" style="font-size: x-small;"><img src="webkit-fake-url://59F5C0C6-603B-4854-B610-68210BA46691/application.pdf" /></span></span></div>
<div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Promotion<o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Avenir possess a design
patent for the K-1 batteries for a period of 14 years. Hence, optimizing
opportunities for tie ups with world class cell-phone manufacturers, Avenir can
reach the targeted profits easily.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">First, by teaming up with
manufacturers, Avenir is free from the efforts of manufacturing, marketing,
delivering, servicing etc. Instead it can just charge a specific amount for the
utilization of patents on yearly basis. This also saves advertisement,
distribution and several other major costs for the company. Whereas for
Samsung, it is beneficial to be given the freedom of setting up the
manufacturing plants at their place, enabling effective cost of manufacturing,
easier control of activities, effective labor management etc. As a promotion
strategy we could decide subsidized premium to be paid by the collaborator for
the initial first year. This offer may attract collaborators. The overall
benefit will ultimately be transferred to the end-user who can buy the battery
for the lowest price which otherwise no small firm will be able to provide due
to the advantages of economies of scale that the large companies possess.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Second, large manufacturers
like Samsung already have their own plants established for manufacturing of
several parts. Hence, establishing a new plant may not be a difficult task for
them or sometimes it may not be required due to similar machines utilized to
produce the battery and cell-phone. This type of collaboration gives the
company freedom to decide on the strategy of manufacturing to utilize their
resources in the most optimum way. The advantages of place also reduce the cost
of transportation and distribution. The rights for manufacturing by itself is a
major promotion strategy due to the freedom to formulate own strategy to derive
economies of scale for the product.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="color: black; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Third, Avenir has taken
extra efforts to ensure to get the world-class engineers and researchers to
design the product. </span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The
high quality and the efficiency of the battery itself will act as the
promotional strategy. The product is self-impressive and is capable of
impressing the collaborators and the end-users easily. For initial promotion,
Avenir might decide to provide with sample battery and accept feedback on the
same. This initial promotion is sufficient to capture the collaborators.</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Finally, other promotion strategies can
also be used such as advertising, testing etc. however the product is capable
of capturing the market with minimal promotion. As this battery is going to be
used along with a major gadget, the promotion cost is minimized and is taken
care of by the collaborator. The major collaborator can show this as their
first mover advantage and make profits. </span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;"><b><u><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Tactics</span></u></b><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Avenir possesses the patent for the
design of K-1 batteries for a period of 14 years. We plan to collaborate with
Samsung to manufacture the batteries and provide them the license to use design
of patent. The license will enable Samsung to manufacture the K-1 batteries for
a wide range of cell phones launched in the United States. In order to attract
the collaborators, we have planned promoting our product through social media
channels such as newspapers and online media. This will help attract attention of
several end users by stimulating popularity of the product among the targeted
age group customers.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">There are several techniques that can
be used to propagate the product. However, we have chosen selected channels to
do the same. The first technique agreed upon has been to apply the concept of
“Product Giveaways”. We have planned to supply sample batteries to the Samsung
to completely analyze and understand the mechanism. This gives Samsung an
opportunity to modify any specification that would best suite their cell
phones. This will not only give the clients flexibility in choosing the right
product but also pose a genuine feeling to the clients regarding the company
and the product.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">The second approach in pipeline has
been the “point of sale promotion and end-cap marketing” which is supply of
batteries at the network providers across the nation who can firstly physically
see and feel the usage of the product. This strategy is sure to convince the
end users by providing them an opportunity to use the product at the store. The
retail stores will be ready for such tie ups because of cross selling
opportunities and increasing revenue. Such promotion tactics will be
responsible to increase traffic in the stores benefitting the stores largely.
This will also help increase the confidence in the minds of collaborators by
viewing the response of the introduction of the battery among the consumers.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Final approach under discussion is
tying up with several major organizations where-in this battery can be provided
as an additional facility to the key employees frequently travelling abroad on
projects etc. There are high chances that once the employee uses the battery,
he might recommend the other employees to buy the same for their use by
educating him/her about the benefits of the same. Here, customer referral or
incentive scheme can be implemented where in employees referred by another
employee can claim a reasonable discount. This will surely induce many
employees to purchase as it is very easy for the product to be sold when the
assurance comes from friends and colleagues. It will help in capturing the
entire organization ultimately resulting in huge profits.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Additional tactics
used to support our strategy include:</span><span style="font-family: Calibri;"><o:p></o:p></span></span></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Charging
a premium price as compared to the current battery market, but remaining
conscious of the pricing structure for mobile chargers as this is our
direct competition.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Licensing
our patented design to large cellular phone manufacturers to produce the
product. This allows manufacturers to take advantage of their
economies of scale and removes the operating expenses from Avenir’s books.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Allowing
cellular phone manufacturers to produce the product, thereby relinquishing
our need to service the product in the future.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="mso-list: l6 level1 lfo3; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Within
our agreement with Samsung, requesting that our logo appear on all product
and marketing materials.<o:p></o:p></span></span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Negotiation<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">We, at Avenir,
have decided to license the design for the K-1 batteries to one of the world
leaders in cell phone manufacturers. This one collaborator could be either
Apple, Nokia or Samsung. However, we have received the most lucrative offer
from Samsung. As we have completed Phase II and with the patent under
possession for the K-1 battery design, we are looking at signing a 2-year
contract with Samsung shortly. This will give us the opportunity to collaborate
with the best offer extended by any manufacturer every two years. This gives
Avenir the advantage to decide and the power to negotiate.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">In this contract,
we solicit:<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l10 level1 lfo18; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">3.2 million US Dollar upfront.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l10 level1 lfo18; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Pay a
royalty of 9.5% per year.</span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l10 level1 lfo18; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Incorporate
Avenir’s logo on every cell phone box, on the batteries and every commercial or
advertisement broadcasted during the contract period.</span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l10 level1 lfo18; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Most
importantly, Samsung will not bring to the market a battery or any product, which
operates using the same or similar technology for a period of 5 years after the
contract period.</span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">In return, Avenir
will offer Samsung:<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l17 level1 lfo19; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The design for the K-1 battery for the
contract period.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l17 level1 lfo19; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">The
benefit of being the sole cell phone manufacturer to possess this design during
the contract period. This design will not be provided to Apple, Samsung or any
other manufacture during the contract period of 2 years.</span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l17 level1 lfo19; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Initial
marketing assistance by utilized marketing expertise possessed by Avenir before
the Samsung phones powered by K-1 batteries venture into the market</span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l17 level1 lfo19; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">An
expert team for assistance and quality assurance during the initial
manufacturing period.</span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 9.0pt; mso-add-space: auto; mso-list: l17 level1 lfo19; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-size: x-small;"><span style="font-family: Calibri; line-height: 115%;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">An
active service team after the product has been launched in the market to
resolve any technical issues pertaining to the product. </span><span style="font-family: Calibri; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Initial Marketing Campaigns<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Once Avenir
finalizes negotiations with Samsung, we will begin our social media marketing
campaign. Prior to the release of the K-1 battery, we will coordinate
with Samsung to create a social media communications plan focused on the
product benefits. This is a cost effective way to reach a broad audience
and in particular build product interest with our younger customer base. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Additionally, we
will leverage our existing relationships with network service providers to
reach customers seeking a more hands on experience. Avenir has selected
10 major cities throughout the US, including New York, Los Angelos, Chicago,
Houston, San Francisco, Boston, Seattle, Atlanta, Philadelphia, and Kansas City
where we will release our K-1 prototypes at network provider locations.
We will coordinate with each of the major service providers, including
AT&T, Verizon, Sprint and T-Mobile to offer a prototype of our K-1 battery
in 4 of their stores within each of the 10 listed cities. This equates to
160 stores throughout the United States. Our goal is to allow customers
to experience the benefits of K-1 before purchasing their next phone.
Much like the process of playing with the model of a new cell phone,
customers will have the opportunity to touch, feel, and experience K-1 before
they commit to the purchase. To ensure network providers are properly promoting
the K-1 prototypes, we will offer a series of webinar trainings. Before
we agree to offer our prototype to a particular network provider location, we
will require that the store attend our webinar series.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: -9.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><span class="Apple-style-span" style="font-size: x-small;">Overall, we are
hoping that through social media and the release of the K-1 prototypes within
major metropolitan areas, we will generate interest in the product to assist in
a successful product launch and high returns.</span><o:p></o:p></span></div>
<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com2tag:blogger.com,1999:blog-8939806141446422346.post-63411466869100566282014-06-25T09:42:00.000-07:002014-06-26T07:25:57.080-07:00Is Your Firm Vulnerable to Disruptive Innovations?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">If your company is a market leader it is potentially
vulnerable to attacks from disruptive innovations. Clayton Christensen defines
disruptive innovations as new market entrants that develop “good enough”
products to serve a market leader’s least profitable customer. These least
profitable customers are the result of the market leaders efforts to
continually improve its products to better serve its most profitable customer.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Every time a market leader develops a product enhancement to
serve its very best customers, it also creates a pool of customers that no
longer want or need the new enhancements. These customers that are “left behind”
have a value, in that they use the product but are less profitable than those
customers who adopt and pay premium prices for the new product attributes.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Christensen gives as one example, the displacement of
vertically integrated steel mills by mini mills in several product categories.
In the beginning, mini mills discovered they could produce rebar at
significantly lower costs than the vertical steel mills and make an acceptable
profit. The vertical mills were losing money on rebar and treated it as a loss
leader.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">When mini mills began selling their rebar they didn’t
encounter resistance from the vertical mills. The vertical mills viewed the
mini mills as capable of only creating rebar and therefore weren’t much of a
threat to the other, more profitable, products made by the vertical mills. The
mini mills, in effect helped the vertical mills improve their financial
performance.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Of course the mini mills didn’t just produce rebar but found
ways to produce the same products produced by the vertical mills. Over time
mini mills became a real threat to the very existence of vertical steel mills.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Christensen give examples of disruptive innovations from all
business sectors in his books <i style="mso-bidi-font-style: normal;">The
Innovator’s Dilemma</i> and <i style="mso-bidi-font-style: normal;">The
Innovator’s Solution</i>. It seems that all industries are vulnerable and are
in need of strategies to protect their turf. It also seems that if an
entrepreneur could determine markets ripe for disruption new companies could be
created.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">A study of value created and value forfeited may provide a
means for identifying markets that are ready for disruption. If markets can be
identified where new innovations are being introduced to satisfy the wants and
needs of very profitable customers (these are referred to as sustaining
innovations and are used by market leaders to protect their most profitable
customers) then customers can be segregated by purchase patterns. For example,
all customers that adopt a product enhancement can be identified and the value
(profit) created by that group’s purchases could be quantified (number of
customers times the incremental profit per purchase).<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Similarly, customers who bought prior models of the product
but did not buy the most recent enhancement can be identified. The value
forfeited (profits foregone) is the profit that would have been made if these
customers had adopted the new product enhancements (number of customers not
purchasing upgrade times the incremental profit on the new enhancement).<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Knowing the size of the value forfeited provides an
indication of the ability of a market leader to maintain its leadership. For
example, if the incremental value gained is less than the value forfeited then
there is evidence that the ability to improve long-term profitability through
continued sustaining innovations has reached a point of diminishing returns. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">This doesn’t mean that the sustaining innovation strategies
should be scrapped but it may mean that additional strategies need to be
developed to protect a customer base that may be loyal but is being left
exposed to “good enough” product substitute strategies that could be developed
by new market entrants.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">The value of a forfeited value over time can be determined
by quantifying revenues and potential profits represented by those customers,
over time that have not adopted the market leaders new innovations. This may be
a more difficult task since some customers may skip a product generation and
come back to adopt a later version of the market leader’s product. Even so, an
estimate of the cumulative number of customers “left behind” and the potential
revenue available based on the price of a previous generation of product would
give an indication of the potential market size available to a new market
entrant. As the size of the customer base represented by the value-forfeited
increases, the viable customer base for a market disruptor is increased. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Both the market entrant and the market leader must decide
upon strategies to address market created by the markets leader’s forfeited
value customers. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">For market leaders the options include: <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 1.0in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Starting a separate entity to provide “good enough “
products for the customers “left behind”,<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Developing
pricing strategies to provide low cost options,<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Developing strategies to allow customers to replace or
repair current products as the customers needs dictate.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">For market entrants, the options include:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Developing a “good enough” product that is attractive and
profitable,<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Introducing
programs to trade in the market leader’s products as a portion of the payment
for the entrant's new product,<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Developing warranty and bundling programs to create a stable
customer base.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Clearly, knowing the point at which a market is large enough
to support a new market entrant is important when developing marketing strategies
for both new market entrants and market leaders. Developing metrics to monitor
the value of customers’ value forfeited can be a useful tool.<o:p></o:p></span></div>
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<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-58699889209025295292014-06-10T08:11:00.000-07:002014-06-10T16:19:08.815-07:00NEW PRODUCT STRATEGY AND TACTICS IIIn my last post I gave the first look at a new product development process used by a team of MBA students at the University of Houston. Below is the final report by a second team of students. You will note that the process is very similar ( you would expect as much since they were my students in the same class) to the one used in the previous post.<br />
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The classes that worked with real world clients used the same approach and the results were well received by the client companies. Again, the processes used for these projects are described in my new book, <i>Developing Successful Marketing Strategies, </i>available at Amazon.com.<br />
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Beginning in September I will be teaching a Consulting Practicum. For this course, one or two companies per semester are selected to work with a team of select MBA students. Each company is matched with 4 to 5 MBA students that focus their efforts for the semester on a specific objective determined by the client company. The objective can be marketing, operations, finance, administrative or other issue related.<br />
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To participate the chosen company must pay the University of Houston a $15,000 fee and assign a company champion to work with the team during the semester. If you would like your company to be considered for this practicum please email me at Gary Randazzo <gwrandaz@Central.UH.EDU>; or gary@gwrresearch.com.<br />
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I hope you find this presentation informative. If you have time please post your comments.<br />
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<b><span style="color: black; font-family: Chalkduster; font-size: 16.0pt; mso-bidi-font-family: "Times New Roman";">Soul</span></b><b><span style="color: black; font-family: Chalkduster; mso-bidi-font-family: "Times New Roman";"> </span></b><b><span style="color: black; font-family: Questrial; font-size: 16.0pt; mso-bidi-font-family: "Times New Roman";">Athletic
Footwear<o:p></o:p></span></b></div>
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<span style="color: black; font-family: 'Times New Roman';">Kevin Forsch</span><span style="font-family: Times;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Alexandria Bland</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Jing Guo</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Joe Boyd</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Kelechi Onyejiaka</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Executive Summary<o:p></o:p></span></u></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>SOUL
Athletic Footwear, also known as SOUL, is a company incorporated in Houston, TX
that will compete in the athletic footwear market. Its mission is to promote a
healthy lifestyle, enhance lives, encourage eco-friendliness, create value and
make a difference. SOUL’s vision serves as the guidance needed to execute our
mission and achieve long-term sustainable growth. The following are the vision
statements determined necessary to direct every business function and drive
success:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Be
a great place for our employees to work, where they can be creative, inspired,
and given opportunities for growth;<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Provide
the market with quality products that meet their needs; <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Enter
into mutually beneficial business relationships with partners that focus on a
win-win scenario for all stakeholders involved; <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Be
an environmentally responsible organization that promotes creative ways to
sustain our world’s environment;<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Maximize
shareowner value, and; <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Be
a cutting-edge organization that moves efficiently through an ever-changing
competitive landscape.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>SOUL’s
initial product consists of a quality and affordable athletic running shoe. The
company’s name refers to the sole of the shoe, which are made out of recycled
rubber to promote an environmentally friendly product. The design of the shoe
will appeal to both men and women ages 18- 55. We believe that consumers under
the age of 17 is an under potential market as their awareness and focus on the
environment might not be as great as those of our target market. Non-users of
SOUL shoes would consist of those consumers who are loyal to an existing brand.
<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The competitive landscape in which SOUL
is entering contains many large-scale brand recognized companies, such as:
Nike, Reebok, and Adidas to name a few. These “big three” own 68.3% of the
market, and will prove to be SOUL’s biggest competitors as they all have
products in roughly the same price range. The market size has been determined
to be approximately $20B per year, worldwide. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Upon
forming SOUL’s strategy, our executives understood the need to provide an
innovative product that is unique at the ~$65 price point. In order to create
such a product, SOUL focused on manufacturing a quality shoe that promotes
eco-friendliness, goodwill, and value-add by leveraging strategic partnerships.
Our executive team believes our product captures a blue ocean strategy by
incorporating these focuses into the price of the shoe. Differentiating our
product in this fashion will help gain brand recognition and brand loyalty by
appealing to consumers’ emotional responses. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">A
key strategy SOUL will employ is to donate our used products to
poverty-stricken families around the world. We believe this strategy promotes
two benefits; 1. It creates goodwill among all parties involved in the SOUL
product- manufacturers, distributors, and consumers; and 2. It provides a tracking
measure for the durability of the product. SOUL will donate through its own
charity, as well utilizing other charitable organizations to get their used
products onto the feet of under-privileged individuals. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SOUL’s
success depends greatly on strategic partnerships. Leveraging a partnership
with Dr. Scholl’s will help gain brand recognition and add value to the product
at our price point. . Quality shoe soles would increase the cost of the shoe,
which in turn would increase the price extended to our customer. At our
products price point, it would not be economically feasible to outfit our shoes
with high quality soles on the price nor the cost side, and would negate the
company’s business model. That is why we give our customers a choice to keep
the manufactured insole or upgrade to a higher quality Dr. Scholl’s product.
Partnering with Dr. Scholl’s enables SOUL to provide a perceived higher-
quality product at our price point and gain brand recognition, while Dr. Scholl’s
benefits from incremental revenue from SOUL’s customers and increasing their
company’s goodwill by partnering with a “green” company.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">As
we evaluated the market, the team identified strengths of the company and its
product. SOUL shoes are more affordable than our competitors’ products for the
degree of quality at the respective price point. Utilizing recycled rubber for
the sole of the shoes, our cost of raw materials is cheaper than our
competition, and it also promotes the eco-friendliness of our company. SOUL’s
focus to be more than a shoe company by donating used shoes to under-privileged
families encourages potential customers to purchase our product as a means of
stimulating their personal “goodwill.”<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Although
we believe our strengths outweigh the weaknesses, our executives evaluated our
shortcomings as we entire the aggressive footwear market. SOUL acknowledged
that entering this market with no brand recognition and competing against major
brand competitors will lengthen the time it will take for SOUL to gain market
share and breakeven. In addition, our competitors have greater access to
capital at more favorable terms, which allows them to invest into new projects
and inventory at a lower cost. We also see not having established relationships
in place as a potential weakness as the right partnerships are critical to
SOUL’s success. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The athletic footwear market provides
SOUL great opportunities. SOUL’s large target market allows for a high volume
of sales and captures economy of scale in the manufacturing process to drive
cost down. As the initial product is released to the market, depending on the
success level and brand loyalty, SOUL will have the opportunity to expand its
product offerings to include athletic clothing and more shoe models/styles.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; text-indent: 0.5in;">
<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Obviously,
SOUL’s potential revenue is based greatly on the global economy. When the
economy is stagnant or on a decline, our target customers will tend to hold
onto their money, not purchase as often, or purchase a cheaper alternative.
Rising labor costs in the U.S. and internationally will increase costs, lower
margins, and poses a threat to the company’s profitability similar to a
sluggish economy scenario. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Maximizing
shareholder value is the most important goal SOUL seeks to achieve. The
executive team has developed measurable objectives to evaluate the progress and
health of the organization as SOUL launches the product to the market. These
objects consist of reaching 100,000 followers on social media sites, breaking
even at the beginning of month four by selling 1,475 units between our online
store and our distributors, establishing mutually beneficial relationships with
collaborators, and controlling costs in the manufacturing and supply chain
processes. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SOUL
must add value to our customers, collaborators, and the company in order to succeed
in this competitive market. To add value to our customers, SOUL provides a
multi-purpose, quality and affordable shoe at the strategic price point.
Furthermore, our products will be easily accessible through our website and
distributors. Social media and other marketing campaigns will be used to gain
brand recognition and attract new customers. We believe the intangibles of the
shoe and company will help retain customers for future purchases. Strategic
partnerships with our collaborators will be based on mutually beneficial terms
in which all parties gain value. The value we expect from our partnerships is
in the form of lower manufacturing cost and enhanced brand recognition. In
return, we believe our company helps promote our partners’ focus on eco-friendliness
and goodwill. We see this to be a win-win for all parties involved.<span style="mso-spacerun: yes;"> </span>Our product is our main source of
company value.<span style="mso-spacerun: yes;"> </span>The quality shoe
that we are making will provide us not only monetary value but will provide an
intrinsic value as well. The low costs that we are aiming for will allow our
product to be a profitable one to make. Our optimal product is one that will
capture the untapped market share that we are targeting and allow our company
to rapidly grow. The ultimate company value will be profitability and success
for our brand.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; text-indent: 0.5in;">
<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The
executive team discussed the tactics needed guide the organization towards
success. These tactics include strategies for our product, service, brand,
pricing, incentives, communication and distributors. The tactics are
customer-focused as the firm understands the consumer’s perception of the brand
drives revenues. The tactics are detailed in the business plan that follows.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; text-indent: 0.5in;">
<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">An
execution plan was developed to ensure the tactics set forth can be achieved
for long-term sustainable profitability. The synopsis of the execution plan is
to control the cost to manufacture the product while maintain high quality. The
detailed execution plan is in the business plan that follows.<o:p></o:p></span></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Our Mission</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soul’s foundation is based
on our commitment to our mission. It declares our company’s purpose for
existing and serves as the basis for the company’s direction and
decision-making. The organizational mission includes the following concepts:</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: 0.75in; text-indent: -0.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">To promote healthy lifestyles<o:p></o:p></span></i></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: 0.75in; text-indent: -0.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">To enhance lives of consumers<o:p></o:p></span></i></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: 0.75in; text-indent: -0.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">To encourage eco-friendliness<o:p></o:p></span></i></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: 0.75in; text-indent: -0.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">To create value and make a difference<o:p></o:p></span></i></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Our
Vision</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Our vision serves as the structure that guides every function of our
business. Dedication to our vision enables Soul to execute our mission
and provides a means to achieving long-term sustainable growth.
</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<ul style="font-family: Chalkduster; font-size: 21px; margin-top: 0in;" type="disc">
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l7 level1 lfo2; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Be a great place
for our employees to work, where they can be creative, inspired, and given
opportunities for professional growth.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l7 level1 lfo2; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Provide the
market with quality products that meet their needs.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l7 level1 lfo2; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Enter into
mutually beneficial business relationships with partners that focus on a
win-win scenario for all stakeholders involved.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l7 level1 lfo2; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Be an
environmentally responsible organization that promotes creative ways to
sustain our world’s environment. <o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l7 level1 lfo2; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Maximize
shareowner value<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l7 level1 lfo2; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Be a
cutting-edge organization that moves efficiently through an ever-changing
competitive landscape. <o:p></o:p></span></li>
</ul>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px;">
<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Situational Analysis</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px;">
<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; text-indent: 0.5in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The nature of the athletic footwear industry can be broken down
into a few major divisions. These are designing the shoe, marketing, and
manufacturing. For Soul shoes the design will be very important as the shoe to
be both fashionable and affordable. We will market the shoe as a life enhancer,
something that will drastically change the way the consumer goes about their lives
in a healthier aspect. Finally we will outsource the manufacturing to keep the
costs as low as possible so that we are able to offer the shoe at an affordable
price.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Since a large portion of the world sees shoes as a necessity, we
will have a large customer base. Nike’s vision statement says that anyone who
has a body is an athlete and we will be taking a similar approach so as not to
limit our potential customers. With this in mind, our key customers will be men
and women ages 18-55. We believe this segment of the consumer market will be
likely to want to evoke a change in their life, which is a portion of the
emotional pitch we will make to customers. Our under-potential customers are
the 17 and under segment. This portion of the market represents a good size
percentage of purchases but we feel that their values and reasoning behind shoe
purchases do not align with that of Soul Shoes. The non-users will be the
segment of the customer base that is already very loyal to other shoe
companies. Our company realizes that if we come in attempting to go head to
head with shoe giants such as Nike, Adidas or Reebok that we stand little
chance of making a lasting impact on the market.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Trying to compete directly with these larger companies could be
disastrous for Soul Shoes, but we realize that they still fall into our
company’s competitor category. Nike, Adidas, Reebok, Asics and New Balance are
some of our largest competitors. Our strategy is to come in as a disruptor to
these companies and target their lower end customers with a high quality
product at a lower price. The focus of these large companies resides in their
high priced products and they would go to great lengths to retain the market
share they currently have. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>A potential disruptor to our company would be any other start up
company that is attempting to adopt a similar plan and target the lower price
segments of the market. Soul plans to develop lasting, mutually beneficial
relationships with customers that will hopefully preserve them as customers in
the event that another disruptor appears in the future.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>In terms of blue ocean strategy, we will use an eco-friendly
approach to target a segment of the market that has yet to be reached. Young to
middle aged adults are becoming more aware of their economic footprint and the
lasting affects that their actions and purchase have on our world as a whole.
Using this information and our young to middle aged key customer market; we think
that we will be able to reach out to customers who have not had the option to
purchase eco-friendly shoes. Many of the larger shoe companies are willing to
sacrifice good morals behind the production of their shoe in favor of cutting
any costs possible. While we still plan on keeping our costs as low as
possible, we believe that doing so in an eco-friendly way will appeal to a
large portion of the target market. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; text-indent: 0.5in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">One of the eco-friendly aspects that we intend to incorporate in
our shoe is the use of recycled materials such as used tires and other used
rubber goods in the soles of our shoes. This is one way that we plan on
reducing waste and helping preserve the environment. Also we plan on offering a
recycling project where our customers can send in their old shoes to be
recycled when no longer in use. This will keep our products from needlessly
piling up in landfills and adding to the waste produced around the world each
year. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SWOT
Analysis</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">STRENGTHS: </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">1. Soul shoes are more
affordable than shoes of a similar quality, currently being manufactured by
competitors. The footwear is a comfortable and quality product is offered at an
accessible price point, </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">2. With the soles of Soul
footwear composed of recycled tires, our company provides a green product, one
that will prove to be valuable to consumers. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">3. The charitable impact
associated with patronizing can appeal to consumers, as they will be able to
recycle used shoes that will be repaired and given to charity. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">WEAKNESSES:</span><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">1. Soul is not only creating
a new shoe, the entire brand is new to the athletic footwear market. The
company will need time to develop the brand.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">2. Competitors have more
access to capital thus making it easier for them to highlight our lack of
product options by promoting their various designs.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">3. There are currently no
manufacturing systems in place; Soul will have to develop all processes from
scratch.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">OPPORTUNITIES:</span><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">1. The affordability of the
product can aid in its appeal to a large group of people.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">2. Securing a partnership
with Dr. Scholl’s for shoe inserts to provide comfort and customization will
enable Soul to reach the company’s existing customers and the name recognition
can help build our brand. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">THREATS:</span><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">1. Competitors currently
dominate the athletic shoe market.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">2. The current retail
economy is not booming. This circumstance can affect our sales goals in a major
way. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">3. The rising labor wages
in the United States can affect our company’s finances negatively if we choose
to have shoes manufactured in this country.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Objective</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">GOALS</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soul’s ultimate goal is to maximize shareholders’ value. It is
expected to incur negative net cash flow in the first one year due to
advertising campaigns, promotion activities, and initial investments of new
offices. To achieve Soul’s ultimate goal, several objectives should be set
ahead.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-bottom: 10pt; margin-left: -0.05in; margin-right: 0in; margin-top: 0in; text-indent: -0.05in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Customer objective: Soul’s customer objective is to gain exposure
and reach over 100,000 followers on social network pages before December 2015
to create brand awareness. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-bottom: 10pt; margin-left: -0.05in; margin-right: 0in; margin-top: 0in; text-indent: -0.05in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Sales objective: Soul’s breakeven sale volume is 9024 pairs each
month among 32 retail stores in the Houston area. Products will also be sold
online.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Collaborator objective: Soul strives to establish mutual
beneficial relationship with collaborators such as suppliers, outsourcing manufactories.
Select top five material suppliers and one excellent outsourcing manufactory in
Mexico.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-bottom: 10pt; margin-left: -0.05in; margin-right: 0in; margin-top: 0in; text-indent: -0.05in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: black; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Internal objective: Soul aims to lower manufactory and inventory
cost while keep designing and producing high quality products. In the meantime,
Soul aims to establish responsive supply chain. <o:p></o:p></span></div>
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<u><span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Customers</span></u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Price:</span></i><span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Our prices have been set
at an affordable rate for the benefit of our customers. As a new addition in
the shoe retail industry, it is important to have competitive prices that are
affordable to our consumer. By offering an accessible high quality product at a
lower rate, customers will have low expenditure in trying to find the product
and purchase it. This price will feel like a “steal” or a “bargain” for the
average consumer who is accustomed to spending similar amounts of money for a
low quality product.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Place: </span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Customers will have access to purchase our shoe through local
retail stores and our website. We will partner with the retail stores to
include advertisements for the shoe in their store ads paper as well as posters
marketing the shoe in store and in the windows of the store. Our customers will
always be provided access to purchase our shoe at their convenience.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Product:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">We will provide consumers with a quality shoe that is eco
friendly, fashionable, and fairly priced. The shoe is made for a variety of
physical activities like walking, running, or playing sports. It is also
versatile enough to be worn for fashion purposes and can be dressed up or
dressed down depending on the outfit. Consumers will be purchase a shoe with
many benefits and have a variety of stylish design options available. SOUL
Shoes will appeal to the consumer concerned with comfort, the consumer
concerned with maintaining the most trending fashion style, and the consumer
concerned with reducing their carbon footprint on the world. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Promotion:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">All promotion regarding SOUL Shoes will be geared towards our
customer. Promotional efforts will be focused on the customer’s expectation of
receiving a quality shoe with multiple benefits. Customers will also have the
opportunity to contribute ideas towards the design of the shoe. To reach out to
all customers, we will have a social media presence on popular social media
sites and possibly local radio and advertisements. We will also have a special
press release for the new shoe line as well as provide an experiential learning
opportunity for customers through sponsorship deals and events. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Collaborators</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">In order for SOUL to execute its mission and vision, strategic
partnerships must be made. An overseas manufacture of our shoe design fits
SOUL’s business model to operate efficiently and keep costs low. SOUL’s
executive team is satisfied with the trade-off between longer delivery times
versus lower manufacturing costs. Accurate sales forecasting will help minimize
the lengthier transportation time.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Another key partnership is with a recycled rubber manufacturer,
which would supply the recycled rubber needed for the construction of our
shoe’s soles. Utilizing the recycled rubber is one of SOUL’s critical
differentiators. To help keep operating costs low, SOUL will seek a
supplier of recycled rubber as close as possible to our overseas manufacture to
reduce transportation costs and delivery time. Having adequate quantities of
recycled rubber shipped to the manufacturing facility at the right time will be
important to the supply chain running leaner.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The market in which SOUL is entering is competitive and saturated.
For that reason, SOUL must find a strategic partner to assist in gaining
consumer exposure and brand recognition. We believe Dr. Scholl’s is that
strategy partner that makes the most sense to both companies’ businesses.
Quality shoe soles would increase the cost of the shoe, which in turn would
increase the price extended to our customer. At our products price point, it
would not be economically feasible to outfit our shoes with high quality soles
on the price nor the cost side, and would negate the company’s business model.
That is why we give our customers a choice to keep the manufactured insole or
upgrade to a higher quality Dr. Scholl’s product. Partnering with Dr. Scholl’s
enables SOUL to provide a perceived higher- quality product at our price point
and gain brand recognition, while Dr. Scholl’s benefits from incremental
revenue from SOUL’s customers and increasing their company’s goodwill by
partnering with a “green” company.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Another product differentiator SOUL will act upon is donating our
shoes that have been worn out by the customer to charities structure towards
clothing poverty stricken areas/countries. Our existing customer ships their
worn out SOUL shoes back to SOUL. In exchange for the customer’s charitable
contribution, SOUL will email the customer a coupon for their next SOUL shoe
purchase. At this point, SOUL can track the length our shoes stay intact,
retain a customer and increases goodwill by donating the shoes to charities. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Competitors </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Three key players in athletic footwear industry are Nike, Reebok,
and Adidas. They take almost 68.3% market share in USA. The average price of
their running shoe is $64. We are not directly competing with the big three,
our product serve the niche market, who are sensitive to price and looking for
high cost performance customized athletic shoes, such as college students. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Context </span></u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Huge market space</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">According to the National Sporting Goods Association, expenditure
for athletic shoes is 20 billion with 2% growth rate. Running shoes remained
the most popular shoe category, capturing 28.9% of all the spending the stores.
Statistic shows that 15 million people participant in Marathon across USA
in 2012 and 669 Marathons are scheduled this year. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">High margin profit</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The athletic footwear industry enjoys a high average gross margin
of approximately 45% because of the low input costs of raw materials and the
premium pricing of finished product. Thus, low cost and high selling price
contribute the high margin profit together.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Value Proposition</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Customer Value</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Price:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The price that we have set will provide value to our customers in
many different ways. The price point is comparable to that of other shoe
company’s lower end shoe. We will utilize this by manufacturing a shoe that is
higher in quality than those of our competitors. This will allow us to provide
value to our customers because of the quality of the product that they will be
using at a lower price. Our shoe will be easily accessible through different
retail outlets so that our customers do not have to spend a disproportionate
time finding our product compared to the price paid for it.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Place:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">By providing our shoe both through retail stores and online, the
convenient placement of our shoe will provide value for our customers. The
stores that we plan on putting our shoes in will be sporting goods stores and
other athletic footwear stores that will align with our company’s values of
enhancing customers physically. Customers in these athletic department stores
will be looking for a product that can be both stylish and effective in
benefiting their ultimate goal of a healthier life. By providing our product in
these convenient locations for our customers will add value for them.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Product:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The product we are providing will provide customer value because
of the added benefits that our customers will gain from it. When we sell a
quality shoe at the low end of the price spectrum for running shoes our
customers will be receiving more added value than if they had purchased a
comparable shoe at a much higher price. Our ability to distribute through
online sales will also add value to our customers, as online shopping has
become such a huge player in the apparel industry. Finally the customer will
create customer value by delivering on the promised benefits that we will convey
through our promotional tactics.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Promotion:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">We will promote this shoe as a low cost, quality product that will
greatly benefit the customer. We plan on using social media to reach out to
select customers that we believe will be most receptive to our potential value
added and most willing to use our product. Our company also plans on using high
profile athlete endorsements to get our brand name out to customers. Having
elite athletes wear our product will give the customer a sense of even greater
added value. Finally we will promote the use of our big named partner, Dr.
Scholl’s, to let our customers know that we are using the best available
collaborators.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Collaborator Value</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Price:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The collaborations SOUL enters into are for the purpose of adding
value to our operations, which gets transferred to our customers. Establishing
partnerships with overseas suppliers, utilizing recycled materials, and
providing the options to upgrade the sole focus SOUL focused on cost cutting
measures to provide quality and affordable products to our customers. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Place:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SOUL will set up manufacturing partnerships overseas. Our vendors
supplying raw materials will be reasonably located as close to the assembly
process as possible to reduce lead times and transportation cost.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Product:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The fundamental trait of SOUL is the recycle rubber in the sole of
our shoes. Establishing accurate forecast with our recycled rubber manufacture
adds value to the products by reducing inventory cost and raw material cost.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Promotion:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SOUL plans to leverage its key partnerships and market them as a
means to gaining brand recognition and, ultimately, increasing profitability.
SOUL’s critical partnership promotion will be with Dr. Scholl’s, where we are
leveraging an already recognized brand name to help promote our own.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Company Value </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Price:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">We have put the sales price for our product at $64.5. In terms of
our company value, this price will cover our materials, shipping, labor and
provide us with operating profit. The cost to our company to produce a single
pair of shoes will be $20. We will sell our shoes to retailers at a price of
$30.5. With R&D ($.25), advertising ($2.00) and other fees included
($2.00), we will be earning $6.25 per shoe. Our company feels like this profit
margin gives us a good chance as an upstart business to establish ourselves and
eventually become profitable.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Place:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">We will initially launch our product in the southeastern section
of Texas. This placement of our shoes will greatly benefit our company because
we are planning to use manufacturing and warehouses along the Texas, Mexico
border. Manufacturing in Mexico will allow us utilize a much lower cost of
labor and storage space. Also this placement of our product will help us with
shipping to our chosen retail outlets. Having a close proximity of
manufacturing will give our company an advantage when it comes to making sure
we have the appropriate supply available.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Product:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Our product is our main source of company value. The quality
shoe that we are making will provide us not only monetary value but will
provide an intrinsic value as well. The low costs that we are aiming for will
allow our product to be a profitable one to make. Our optimal product is one
that will capture the untapped market share that we are targeting and allow our
company to rapidly grow.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Promotion:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>In regards to our
promotions, we plan to get the word out on Soul Shoes before they hit the
market through the use of social media. Getting a viral marketing campaign
going for our shoes will be very cost effective and will reach a wide array of
people. Using social media to promote our shoe will allow us to target specific
regions and target markets that we believe will be the most profitable for our
company. <o:p></o:p></span></div>
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<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Tactics</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Product </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soul offers premium athletic footwear with eco-friendly design
features. The shoe incorporates rubber from recycled tires and breathable
canvas fabric. When worn, Soul shoes provide support and comfort throughout
daily and athletic activities, combining benefits of typical cross training and
running shoes with fashionable design. The design of the shoe can be used for
everyday activities in addition to running and other methods of working out. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">In Fall 2015, we plan to release the first generation of the shoe
that will be available in three color options: charcoal grey, neon yellow and
silver; black, red and white; navy blue, white and teal. The shoe includes the
flexibility necessary for running and options for customizing and the addition
of extra cushioning to handle greater impacts. Each pair of shoes will come
with two pair of shoelaces, offering customers another opportunity to
personalize the shoe to their individual style.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Service </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">In addition to shoes, we offer a shoe recycling service that enables
patrons to return their used Soul shoes in exchange for 20% off the purchase of
a new pair. After used shoes are mailed to the company’s Houston address,
necessary repairs are made and the product is donated to </span><a href="http://soles4souls.org/"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soles4Souls</span></a><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">, a nonprofit organization dedicated to fighting the impact and
perpetuation of poverty. The organization then distributes those donations to
people in need and provides programs designed to create jobs in poor and
disadvantaged communities. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">In the future, we plan to offer additional services including
personalized shoe design software that enables customers to customize our
available designs and make them their own. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Brand </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">We will build our brand by marketing SOUL Shoes as “the
eco-friendly, fashionable, and affordable shoe”. By using social media
platforms, SOUL Shoes will become highly visible and represent the company’s
goal of modern progression. Through the Internet, outreach for branding can
become viral and address audiences that are outside of our target area. Social
media will also provide customers with the opportunity to provide direct
feedback. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: #1a1a1a; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Another way to market our brand will be through alliances with
well-known people. Identifying top potential customers with large followings on
social media websites will help spread the word on our product. Gaining loyal
supporters through this avenue will have a meaningful impact on the acquisition
of new clients. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Pricing </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The price of Soul’s athletic footwear is based on direct cost,
which allows us to quickly, penetrate into market and capture customers.
The average price of our new footwear is approximately 65 dollars, which
is even half price as Nike’s. Since we choose outsourcing manufactories and
ducks on the border of Texas and Mexico where labor and raw material cost are
similar as they are in Asia, we have lower shipping and inventory cost. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Incentives</span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">The main incentive that we will push with Soul shoes is the shoe
recycle program. We will be offering customers the ability to sell back their
shoes to us when they have reached the end of their useful life. Customers who
participate in this program will be eligible for up to 15% in savings on their
next purchase Soul. Also, this will give us a chance to market our eco-friendly
approach even further. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soul will also offer a Dr. Scholl’s coupon to go with any
purchase of a pair of shoes. This will allow customers to get custom insoles
for their shoes at a discounted rate from Dr. Scholl’s.</span><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> </span><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Another incentive that Soul plans to offer is
free shipping on any online purchase. This will allow our company to grow
online as fast as possible and hopefully increase our sales in that area.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Finally, we will offer sales promotions periodically in
anticipation of customers becoming more active in certain seasons. Using this
knowledge and a well-timed sale, we plan to increase our sales production along
with the physical activity of our customers.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<u><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Communication </span></u><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; margin-left: -0.05in; text-indent: -0.05in;">
<i><span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Consumer Communications:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Consumers can learn more about Soul products directly from us
and/or from one </span><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">of our distributors. We use a
direct-to-consumer communications strategy to target customers who may not
participate in athletic activities regularly, but require shoes for casual
usage. We also plan to target consumers who are athletic and interested in
fitness using a push strategy with incentives. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Direct-to-consumer communications</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #0e0e0e; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Social and Traditional Media</span></i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> – Soul
plans to promote by communicating directly to consumers via online social media
platforms including Facebook, Twitter and Instagram. With these pages, we will
provide up-to-date information about our products, promotions and events. In
addition, we will utilize television advertising on three major networks to
promote the launch of the product. Consumers can also contact our company
directly via our website, </span><a href="http://www.soulathletics.com/"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">www.SoulAthletics.com</span></a><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> and by phone (1-800-GET-SOUL). <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #0e0e0e; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Message</span></i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> – Because our campaign
targets a large group of people, our message will focus on the unique and
eco-friendly design of the shoe to garner interest.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #0e0e0e; font-family: Symbol; font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Slogan</span></i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"> – Our slogan is “Get
Real. Get Fit. Get Soul.”<o:p></o:p></span></div>
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<i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Indirect consumer communications</span></i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">:</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">To simplify the sales process in retail locations, Soul will
provide the stores in which our products will be sold with promotional
materials including DVDs, flyers, posters, and stickers. They will be
instructed to give these items to patrons who express interest in and/or
purchase Soul products. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<i><span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Collaborator Communications:</span></i><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soul will be in communications with many different collaborators.
One of our biggest collaborators will be Dr. Scholl’s. We will work with them
to provide the best possible insoles for our shoes and customization options
for our customers. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-left: -0.05in; text-indent: -0.05in;">
<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Our company will also be in contact with many retail outlet stores
to get our product in the proper locations. We will be contacting Academy,
Dick’s Sporting Good, and Sports Authority as our biggest retail customers. In
addition, we will collaborate with Foot Locker, Champs Sports and Footaction.
These are major athletic shoe stores so they will be important to get our
product in. These collaborators work well with our vision of providing an
enhancement to our customer’s health.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #0e0e0e; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Distribution </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Soul Athletic footwear will be distributed directly to consumers
through several retailers including Dick’s Sporting Goods, Sports Authority,
Foot Locker, FootAction, and Champs Sports. In addition, orders can be
processed online via our online store on our website. </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic;">Online orders will be processed through our
headquarters in Houston, TX and shipped directly to customers.</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic;">Inventory
will be shipped to retailers up to three times monthly depending on sales and
individual necessity. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-style: italic; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic;">Orders
processed online take 2-4 business days to ship from our facility.<o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Execution<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SOUL plans to operate using 40% venture
capital and 60% from individual investors. Initial financing will be garnered
from a sole investor. During development and the first year of sales, the
executive team will receive a $2,000 monthly salary so that the company breaks
even within the anticipated sixth month time frame. We will outsource raw
materials and manufacturing for our products and use recycled materials often
to cut costs and help sustain our environment. Suppliers will be selected based
on their ability to supply quality materials at competitive prices in the
necessary volumes. The manufacturer in Mexico must be able to keep up with the
demand created by the inventory system and make shipments according to agreed
upon dates.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">In
order to execute the operational procedures plan and tactics, SOUL must
understand our suppliers’ businesses and constraints, agree to mutually
beneficial pricing, and develop metrics to evaluate our contractors’
performance. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">First,
we must determine where the raw material suppliers are located. Those suppliers
that are deemed to be strategically located will be asked to provide a bid
based on the scope of work determined. The bids will be evaluated based on the
suppliers’ ability to ship quality materials in the necessary quantities and at
the necessary times. The chosen suppliers will also be based on their pricing
and value they may add to the organization. The manufacturer will be evaluated
on their available capacity, amount of storage space for raw materials and
finished goods, their ability to increase scope of demand, take on new
projects, and the value that they may add to the organization. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">It
is important for our team to work closely with the vendors to determine how
their businesses operate and what constraints they may have. Developing this
synergy will enable our teams to establish ways in which to structure each
other’s’ business. In addition, setting the suppliers up on our JIT inventory
system will be crucial for the suppliers to have visibility of demand to
forecast and deliver. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">SOUL
must strive to understand and integrate our business with our suppliers in
order to develop and communicate our expectations of performance. Agreed upon
performance metrics will be used to evaluate each supplier and manufacturer. It
is imperative for our suppliers to understand how they will be evaluated.
Weekly reports will be sent to each contractor depicting the prior week’s
performance based on quality and on-time deliveries. These metrics will be
tracked for trends. Any negative trends will be communicated and a root cause
analysis will be required from the respective supplier identifying the cause of
poor performance.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-family: Chalkduster; font-size: 21px; line-height: 200%; margin-bottom: 12pt; margin-left: -0.05in; margin-right: 0in; margin-top: 0in; text-indent: -0.05in;">
<span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span><a href="https://www.blogger.com/blogger.g?blogID=8939806141446422346" name="_GoBack"></a>In Fall 2015, we plan to release the
first generation of the multi-purpose athletic shoe and begin sales online. In
January 2016, our product will be available in over 10 retail locations and
increase availability in stores gradually throughout 2016. Seeing as though the
first few months of sales will be solely online, our marketing efforts will
focus on social media and other online efforts.</span><span style="color: black; font-family: "Lucida Grande";"> </span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Within one year, SOUL plans to achieve
a 10% increase in customer acquisitions cost and have garnered over 100,000
followers on social media outlets. <o:p></o:p></span></div>
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<u><span style="color: black; font-family: "Times New Roman"; font-size: 14.5pt; mso-bidi-font-family: "Times New Roman";">Tactics PERT </span></u><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">List of activities</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">Activity numbers</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">Duration in days</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<td style="border-left: none; border: solid black 1.0pt; height: 27.0pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";"> Te
(exp. Time)</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">TE</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">TL</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">slack</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.0pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";"> a</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";"> m</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.0pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";"> b</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">a+4m+b</span></u><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">6</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">take largest</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.0pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">take smallest</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 12.0pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">(TL-TE)</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 29.25pt; mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">opti-</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">mistic</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">mode</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">pessimistic</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 30.75pt; mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">1 – Prepare tactics plan</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">1-2</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">7</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 30.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 36.75pt; mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">2 – Develop procedures
and methods</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">2-3</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">5</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">8</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">7.83</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">18</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">18</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 36.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 32.25pt; mso-yfti-irow: 5;">
<td style="border-top: none; border: solid black 1.0pt; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">3 - Develop measuring
system for # of customers</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">3-4</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">3</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">5</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">7</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">5</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">23</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">23</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 32.25pt; mso-yfti-irow: 6;">
<td style="border-top: none; border: solid black 1.0pt; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">4 – Create social media
accounts</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">4-6</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">2</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">3</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">5</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">3.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">26.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">26.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: .5in; mso-yfti-irow: 7;">
<td style="border-top: none; border: solid black 1.0pt; height: .5in; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">5 – Develop promotional
materials </span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">2-5</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">18</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">40.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">40.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: .5in; mso-yfti-irow: 8;">
<td style="border-top: none; border: solid black 1.0pt; height: .5in; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">6- Create alliances with collaborators
& well known people</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">4-6</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">20</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">30</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">40</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">30</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">70.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">70.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: .5in; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 32.25pt; mso-yfti-irow: 9;">
<td style="border-top: none; border: solid black 1.0pt; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">7-Begin SOUL branding
campaign with Dr. Scholl’s</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">6-7</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">20</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">30</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">40</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">30</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">100.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">100.17</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 27.75pt; mso-yfti-irow: 10;">
<td style="border-top: none; border: solid black 1.0pt; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">8 – Do in store
experiential marketing</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">6-8</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">18</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">21</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">17.83</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">118</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">118</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 27.75pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 41.25pt; mso-yfti-irow: 11;">
<td style="border-top: none; border: solid black 1.0pt; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">9 – Push incentives
program on social media and website</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">8-9</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">18</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">132</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">132</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 41.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 32.25pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: solid black 1.0pt; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10 – Distribute footwear
to local stores</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">9-10</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">10</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">18</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">14</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">146</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">146</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 32.25pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.25pt 0in 5.25pt;" valign="top"><div class="MsoNormal">
<span style="color: black; font-family: "Times New Roman"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman";">0</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
</td>
</tr>
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<span style="color: black; font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Bibliography</span><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";"><o:p></o:p></span></div>
<ul style="font-family: Chalkduster; font-size: 21px; margin-top: 0in;" type="disc">
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l5 level1 lfo4; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">"Footwear
Mfg. Industry." <i>Barnes Reports</i> n.pag. Web. 29 Mar 2014.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: black; line-height: 200%; mso-list: l5 level1 lfo4; tab-stops: list .5in; vertical-align: baseline;"><span style="font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">Miller, Richard.
"Athletic Footwear." <i>Sporting Goods Market Research Handbook</i>
n.pag. Web. 29 Mar 2014.<o:p></o:p></span></li>
</ul>
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<span style="color: black; font-family: 'Times New Roman';">Powell,
Matt. "Reinventing: The Shoe Wall." <i>SportsOneSource</i> 42.2
(2009): 22-24. Web. 29 Mar 2014</span><span style="color: black; font-family: 'Times New Roman'; font-size: 14.5pt;">.</span><span style="font-family: Times; font-size: 10pt; font-weight: 800;"><o:p></o:p></span></div>
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<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-40730703932247993662014-05-15T08:32:00.002-07:002014-05-19T08:20:48.233-07:00New Product Strategy and Tactics<br />
I have talked a lot about developing strategy and tactics and the best process to use in past posts to this blog. I thought it might be useful for you to see some examples of plans put together by some of my students at the University of Houston. The examples that you will see are on fictitious companies that each team of students created for their class project. There were teams that developed strategies for real companies but these plans cannot be released since the information is confidential.<br />
<br />
If your company would like to have a team of students develop a marketing strategy to achieve a specific marketing objective for your company please send me a request stating the company and a description of the marketing objective you would like addressed. You can send the request to gary@gwrresearch.com<br />
<br />
The process used here is outlined in my new book <i>Developing Successful Marketing Strategies </i>available at Amazon.com, Barnes and Noble.com and other outlets.<br />
<br />
Here is the first of a series of example projects:<br />
<img src="webkit-fake-url://CCF5CD71-D75F-4000-AC23-EB7CBDB5C751/application.pdf" /><br />
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<span class="Apple-style-span" style="font-family: Tahoma;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp designs and develops custom software solutions in the form of
mobile and web applications to increase the efficiency and effectiveness of
small businesses.<span style="mso-spacerun: yes;"> </span>We plan to
leverage the growing demand for mobile solutions and tap into the $25 billion
app industry by offering three base apps to support fundamental and daily
business tasks: scheduling, document share, and e-commerce. Our customers will
have the ability to customize and tailor the software to meet their specific
needs, have access to training courses and 24 hour customer support.<span style="mso-spacerun: yes;"> </span>This customization ability, combined
with outstanding customer service, will differentiate AppUp from its
competitors<o:p></o:p></span></span></div>
<span class="Apple-style-span" style="font-family: Tahoma;">
</span>
<br />
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span class="Apple-style-span" style="font-family: Tahoma;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Our target customers are small businesses with $5-15 million in
revenue, currently lacking but seeking a mobile presence.<span style="mso-spacerun: yes;"> </span>We plan to grow the business in three
phases. Phase one consists mainly of software development and attracting early
adopters.<span style="mso-spacerun: yes;"> </span>In phase two, we’ll
establish market credibility and begin to expand to the greater Houston area.
Phase three has rapid growth acceleration and movement to online sales.<o:p></o:p></span></span></div>
<span class="Apple-style-span" style="font-family: Tahoma;">
</span>
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<span class="Apple-style-span" style="font-family: Tahoma;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The executive team will assume multiple roles early on, hiring
additional staff as the company grows.<span style="mso-spacerun: yes;">
</span>We will track company performance with key performance indicators,
customer surveys, and data analytics. <o:p></o:p></span></span></div>
<span class="Apple-style-span" style="font-family: Tahoma;">
</span>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span class="Apple-style-span" style="font-family: Tahoma;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp plans to generate revenue by charging monthly subscription fees
for each app. Pricing is based on the number of users, and discounts are
offered for longer contracts.<span style="mso-spacerun: yes;"> </span>We
are forecasting profits beginning in year three.</span><span style="font-size: 11.0pt; line-height: 150%;"><o:p></o:p></span></span></div>
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<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h1>
MISSION STATEMENT<o:p></o:p></span></h1>
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<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp strives to create value for our customers by improving the
efficiency & effectiveness of their business using innovative and cost
effective technology solutions.</span><span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br clear="ALL" style="mso-special-character: line-break; page-break-before: always;" />
<span style="color: #548ab7;"><o:p></o:p></span></span></div>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
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<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h1>
VISION STATEMENT<span style="mso-tab-count: 1;"> </span><o:p></o:p></span></h1>
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<br /></div>
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<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">At AppUp, we wish to streamline processes, maximize customer value, and
improve the technological approach to custom mobile business applications
through:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; margin-left: 0.75in; margin-right: 0in; margin-top: 4pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Affordable solutions that bring underserved businesses to the forefront
of the mobile technology age<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; margin-left: 0.75in; margin-right: 0in; margin-top: 4pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">A collaborative and productive environment between our customers and
suppliers that fosters growth<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">A cutting edge product developed using the sincere efforts of a
talented team<o:p></o:p></span></div>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
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<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h1>
SITUATION ANALYSIS</span></h1>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The Industry<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The mobile platform has been an integral part of everyday life in the
modern age for some time now.<span style="mso-spacerun: yes;">
</span>Recently though, usage of cell phones has skyrocketed, easily overtaking
traditional internet-connected devices.<span style="mso-spacerun: yes;">
</span>According to the most recent data, smart phones and tablets have outsold
laptops and desktop computers by a comfortable margin and will continue to do
so at an even more rapid pace in the coming years.<span style="mso-spacerun: yes;"> </span>With such a prominent change in device usage, a change in
consumer usage habits is to be expected.<span style="mso-spacerun: yes;">
</span>According to the most available tracking data, the average person now
uses mobile apps as much as he or she uses the internet on his or her phone,
and, in turn, the application industry is growing exponentially.<span style="mso-spacerun: yes;"> </span>At its current pace, the application
development industry is projected to surpass $25 billion in revenue generated
in 2013.<span style="mso-spacerun: yes;"> </span>These figures include all
apps developed and sold in the prominent app stores, however, the myriad of
needs these apps serve clouds our analysis of AppUp’s industry focus.<span style="mso-spacerun: yes;"> </span>AppUp is focused on, and the sector of
the industry most crucial for our purposes, how employees stay connected with
their company and customers.<span style="mso-spacerun: yes;"> </span>In
addition, we’re focused on employers are streamlining process to stay ahead of
the technology curve and relevant in the eyes of their customers in the face of
changing usage patterns. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">This change in how people are accessing the internet and staying
connected to their online world has driven the technology industry to
reconsider how to keep the consumers best informed and in contact with the
businesses that rely on those mediums.<span style="mso-spacerun: yes;">
</span>Bearing this in mind, the application development industry has shown
robust growth in supplying this easy connectivity to consumers on behalf of
businesses.<span style="mso-spacerun: yes;"> </span>The nature of the
industry as a whole revolves around this idea of keeping users engaged and
connected, regardless of the platform they’re using, as efficiently and
conveniently as possible.<span style="mso-spacerun: yes;"> </span>However,
the app development industry is still a tough market to break into.<span style="mso-spacerun: yes;"> </span>According to the Wall Street Journal,
the general app development industry only sees 2-3% of newcomers being successful.<span style="mso-spacerun: yes;"> </span>For this reason in particular, we at AppUp
feel that our business model of marketing our products and services directly to
businesses, rather than directly to the consumer, is the soundest way to tap
into the meteoric growth the app development industry as a whole is
experiencing.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Customer
Segments<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">In the process of developing our product, we conducted an analysis of
the customer market. We divided the market into three main segments: key
customers, under-potential customers, and non-users. Once our team separated
the market into these three segments, we were able to decide on the focus of
our marketing strategy, as well as locate market niches that would allow for
potential growth. As a start-up looking to acquire a solid client basis, we
will focus a significant chunk of our resources on our key customer market. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">After analyzing our product and our objectives as a company, we have
decided to target small to medium sized companies. Our main customers range
from the upper end of the small sized business spectrum to the lower end of the
medium sized business spectrum. We believe that targeting companies with annual
revenues between $5 and $15 million, we will be able to acquire a strong base
of core clients. The AppUp team anticipates that our target clients are lacking
a mobile presence, but have the resources, employee and customer base, and
business needs that are compatible with operating their very own mobile/web
application. Our customizable app templates provide solutions that are
applicable over the entire industry spectrum, and provide equal benefits to
both service-based and manufacturing/product-based companies. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The second customer tier in our analysis represents the under-potential
customers. In the objective portion of our proposal, we note that our product
offers purchasing, scheduling, and document sharing solutions. We recognize
that some of our customers may not have the immediate need for all three app
services. Therefore, we have the potential to expand our company through our
existing clients by demonstrating the value they will recognize by subscribing
to our entire suite. There are also potential clients that may feel too small
or do not have the sufficient customer base to justify an app software investment.
We have the potential to capture this market by providing cost-effective base
model app solutions without unnecessary bells and whistles.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">A nonuser market also exists that we do not plan to pursue in our
marketing strategy. In the nonuser market, we include larger companies with
developed application solutions, as well as companies with robust in-house IT
departments capable of their own app development. A main selling point of our
product is that our ready-made app templates are affordable and functional, and
create great value for smaller companies that would have not otherwise pursued
mobile app solutions.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Competitors<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">As a company, we recognize that we are not creating a product that is
attempting to tap into a blue ocean market. With that being said, we are aware
that we will have competitors, some of whom already have footholds in the
market. The most obvious competitors we will encounter are companies that
provide similar products and services. Our team will have to be both innovative
and creative to cut costs and value for ourselves and our clients. We will also
have to go the extra mile to provide the absolute best customer service
available, displaying to our clients that we are hands down the paramount
service provider. Competition from both pre-existing and new second and third
party applications is also a concern. These apps provide businesses with a
specific service platform to interface with their customers and/or employees.
The AppUp team will have to work hard to prove to our clients that having their
own software application, tailored specifically to their needs, provides them
with a more efficient, cost-effective medium to conduct their business. <o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Potential
Disruptors<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The market that we are entering is also susceptible to disruptors. AppUp
offers solutions for three possible client needs. A disruptor who models their
business around one individual client need, for example scheduling, and
provides a base model template for that one specific necessity may enter the
market. Since this potential disruptor only has one particular solution to
focus on, they may cause problems in our perceived market. Market interruption
may also result from potential clients moving towards an in-house approach to
mobile and web application solutions. As mobile apps become more mainstream,
the cost associated with smaller companies producing apps themselves may become
a more widely accepted investment. AppUp must consider these disruptions in our
business model now, as well as in the future.<o:p></o:p></span></div>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
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<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h1>
SWOT ANALYSIS<o:p></o:p></span></h1>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Strengths<o:p></o:p></span></h2>
<div class="MsoListParagraphCxSpFirst" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Upgradability<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Our mobile and web apps
are accessed through a cloud platform, which eliminates the need for companies
to spend time on hardware and software updates.<span style="mso-spacerun: yes;"> </span>The apps are maintained by our company, which eliminates
significant cost and man hours of maintenance otherwise required by in-house IT
departments.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Accessibility for users<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span lang="EN" style="color: #141b22; font-family: "Courier New"; mso-ansi-language: EN; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">The cloud platform only needs a browser and internet connection to
work, so it allows employees to access the applications regardless of where
they’re located or what device they’re using, thus boosting productivity and
decision-making.</span><span lang="EN" style="color: #141b22; font-family: Tahoma; mso-ansi-language: EN; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Deployment cost savings <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Our structure of
developing a basic platform that can then be tailored to companies’ needs
allows us to keep costs low by spreading development expenses across multiple
clients.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Companies pay $50,000 on
average to develop and maintain an application.<span style="mso-spacerun: yes;"> </span>We are able to offer our customers a low monthly
subscription fee, which makes it an affordable solution for customers.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Ability to scale quickly<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">AppUp’s mobile
applications live in a cloud.<span style="mso-spacerun: yes;"> </span>This
allows us to rapidly upgrade our software without accessing our customer’s
server and scale to more users<span style="mso-spacerun: yes;"> </span>as
needed.<span style="mso-spacerun: yes;"> </span>This prevents our
customers from having to spend their IT department’s time and resources updating
hardware and software to accommodate the additional users.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Weaknesses<o:p></o:p></span></h2>
<div class="MsoListParagraphCxSpFirst" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Integration of different software and platforms<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">A challenge for app
development is the diversity in the mobile landscape and compatibility with
company’s existing software.<span style="mso-spacerun: yes;"> </span>Some
companies support multiple operating systems within their organization.<span style="mso-spacerun: yes;"> </span>Successfully building apps that
integrate with multiple devices and platforms will be key to our success.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Security threats<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Offering customers their
own customized mobile enterprise stores will give customers better control over
who can access their apps, but there is still the risk of coders not installing
the proper security and privacy protection that could comprise an organizations
data.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Distinguishability in the app market and changing customers app usage<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Competing in an industry
with incumbents like AT&T and Inuit can make it hard for developers to
distinguish themselves.<span style="mso-spacerun: yes;"> </span>Only 2% of
the top 250 publishers in Apple App Store are newcomers and 3% in Google's Play
store for Android apps, according to research firm Distimo.<span style="mso-spacerun: yes;"> </span>50 million mobile apps are downloaded a
day, while 95 percent are abandoned within a month.<span style="mso-spacerun: yes;"> </span>It’s important to make the apps accessible and engaging so
that customers continue to use our apps.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">The ability for sensitive data to be compromised<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Security breaches are a
huge concern as we develop these applications.<span style="mso-spacerun: yes;"> </span>If we do not take the proper precautions to safeguard our
customers data, we could leave ourselves open to litigation down the road.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Opportunities<o:p></o:p></span></h2>
<div class="MsoListParagraphCxSpFirst" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Growth rate of app industry<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">The mobile application
industry has grown considerably in the last 5 years.<span style="mso-spacerun: yes;"> </span>App sales rose 62% to $25 Billion in 2013.<span style="mso-spacerun: yes;"> </span>App stores run by Apple and Google
offer more than 700,000 apps each.<span style="mso-spacerun: yes;">
</span>According to Flurry Analytics, overall app usage in 2013 posted 115%
year-over-year growth.<span style="mso-spacerun: yes;"> </span>This growth
shows that there continues to be an opportunity for innovation in the app
industry.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Growing mobile workforce<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">The rapid adoption of the smartphones and widespread usage of
sophisticated mobile devices, such as tables and smartphones is driving the
need for enterprise mobility.<span style="mso-spacerun: yes;">
</span>There have become blurred lines between people checking their personal
email at work and work email at home.<span style="mso-spacerun: yes;">
</span>As this trend continues, it opens the opportunity for us to create
solutions that allow customers to balance all of their productivity needs with
one device.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Lack of technical expertise in companies to build apps<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Developing custom apps
isn’t feasible for most small and medium business because they do not have the
workforce to support the development.<span style="mso-spacerun: yes;">
</span>Even large organizations have limited IT resources devoted to building
and maintaining app stores.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Capture market share of growing app development industry<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">The industry grew 62%
last year, which indicates that the market is ripe with opportunity.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Companies encouraging usage of private mobile devices to save on CapEx<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Companies are shifting
from issuing company owned devices. Instead, organizations are allowing users
to bring their own devices to work to access corporate information, email,
data, and apps. Users get to choose the device they like the most and IT
doesn’t incur capital expenses for mobile hardware that depreciates and
obsoletes faster than they can deploy them.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt;">Threats<o:p></o:p></span></h2>
<div class="MsoListParagraphCxSpFirst" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Accessibility of free apps<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">90% of apps in the Apple
App Store are free, so there could be push back from companies thinking they
could find free versions of the apps that we provide.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Large companies currently competing in this industry<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; page-break-after: avoid; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Major companies like
AT&T, Accenture, and SAP are competing in this space with strong brand
loyalty.<span style="mso-spacerun: yes;"> </span>We will have to overcome
the competition in the market by differentiating ourselves to the consumer.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Server reliability<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Outages do happen,
despite the best plans and safeguards ranging from acts of God to human error,
and many points in between. Frequent downtime could hurt our brand and cause
customers to shift to a different service provider.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">New technology developments potentially replacing the app market<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="font-size: 15px; line-height: 150%; margin-left: 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-bidi-font-family: "Courier New"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">There’s a potential for
new technology developments down the road, causing users to abandon the mobile
app market as we know it.<span style="mso-spacerun: yes;"> </span>It will
be important to stay ahead of the trends to ensure that we’re able to keep up
with advances in technology.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
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<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><br /></span></h1>
OBJECTIVE<o:p></o:p></span></h1>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt;">Our
Product<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">We provide our clients with pre-developed base model mobile and web
application templates that support three fundamental aspects of business
operations. Through in-depth collaboration between the client and the AppUp
team, these templates are tailored to meet the client’s exclusive business
approach. The three application models offered by AppUp address popular
workplace tasks that are common in both service-based and manufacturing/product-based
companies. The first application solution AppUp offers is an E-Commerce based
template. This model provides our clients with their very own platform to sell
their goods or services to customers. The next system we aim to simplify is
file access and sharing on both web and mobile devices. There are many apps on
the market that address this need, but the app we create for our clients will
be their own unique file sharing environment, specific to their company. Our
third template provides companies with a web and mobile platform for
scheduling. This application, like AppUp’s other options, offers the company
its own medium for customers and/or employees to schedule appointments,
meetings, reservations, etc. Our app models address operations that are common
across all industries. Also, the AppUp team will work extensively with the
client to customize the application to address the company’s specific desires.
The capabilities and sophistication of the applications are at the discretion
of the client. They can make their app as basic or as intricate as they would
like. By providing our clients with their very own application, we are able to
provide them with many benefits and values that are unique to their company’s
business models. <o:p></o:p></span></div>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt;"><br /></span></h1>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt;">Performance Targets<o:p></o:p></span></h1>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">In order to gauge the short term performance of the company, we have
set two types of performance targets: customer targets and internal
targets.<span style="mso-spacerun: yes;"> </span>Customer targets are
focused on our clients, the users of our products.<span style="mso-spacerun: yes;"> </span>Internal targets focus on revenue generated from product and
service sales/subscriptions. Access to AppUp’s mobile and web applications will
be provided to customers on a subscription basis and revenues will be generated
by charging monthly access fees.<span style="mso-spacerun: yes;">
</span>Membership levels will be organized into three tiers and sold to
customers based on number of users.<span style="mso-spacerun: yes;">
</span>Additional details can be found later in the Strategy section.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt;">Customer
Target<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp exists to increase business efficiency for our clients, therefore
one of the key performance targets will be a measure of this efficiency
improvement.<span style="mso-spacerun: yes;"> </span>The primary target
for our customers is a 20% increase in efficiency in the specific business task
the app was purchased to enhance.<span style="mso-spacerun: yes;">
</span>This will be measured first taking a baseline survey of the company to assess
how much time they are currently spending on each task, and then comparing the
time taken one year later on the same task.<span style="mso-spacerun: yes;"> </span>For example, if one of our clients is currently spending 10
hours per week scheduling appointments for their customers, we expect this to
be reduced to 8 hours per week.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt;">Internal
Targets<o:p></o:p></span></h2>
<h2 style="font-size: 15px; line-height: 150%; margin-top: 0in; text-align: justify;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></h2>
<h2 style="font-size: 15px; line-height: 150%; margin-top: 0in; text-align: justify;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></h2>
<h2 style="font-size: 15px; line-height: 150%; margin-top: 0in; text-align: justify;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Since our business depends on recurring revenue from
subscriptions, keeping the customer satisfied is top priority. </span><span style="color: windowtext; font-family: Tahoma; font-size: 13.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;">If</span><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"> our customers are pleased and gaining value from our
products, we know that revenue will follow. Our initial revenue goal is to
generate $250,000 after 12 months.<span style="mso-spacerun: yes;">
</span>Revenue forecasts and pro-forma financial statements can be found in the
appendix.<span style="mso-spacerun: yes;"> </span>The first 6 months will
be spent on app development, therefore no revenue is expected during this
period. Customers have the option to purchase one or all of our apps, and will
be charged according to one of three pricing structures, or tiers, based on the
number of users. The second internal target is to find two early adopters
within 6 weeks to help build the three core applications:<span style="mso-spacerun: yes;"> </span>Purchasing, Document Share, and
Scheduling. Early adopters are key to building successful software
applications. They provide valuable feedback, help define required features,
and will be more patient with development because they have an active role in
building the features.<span style="mso-spacerun: yes;"> </span>We will use
the feedback from the early adopters to rapidly iterate on the software
designs. Collaborating with these customers will make sure we are meeting their
business needs and prevent wasteful re-work.<span style="mso-spacerun: yes;"> </span>As an incentive to attract these customers, we’ll likely offer
promotional discounts, such as discounted access for a period of time.<span style="mso-spacerun: yes;"> </span>Promotions such as this will be further
defined in the strategy section.<o:p></o:p></span></h2>
<h1 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
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<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Product</span><span style="font-family: Tahoma; font-size: 16.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">We believe our product strategy should fulfill
three critical obligations: provide a needed service for a wide range of customers,
offer elite customer service to our clients, and deliver our product at an
affordable cost to the subscribers. The AppUp team feels that if our product
strategy can meet these standards, we will be a prosperous organization.</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">AppUp’s executives analyzed the common
needs of companies over the entire business gamut. As a company, we decided
that providing web and mobile application solutions for purchasing, file
sharing, and scheduling would translate across all industries. By offering
multiple base model solutions, we are able to tap into several business needs.
Since the customer determines the sophistication of their mobile and web
solution, our customer market is not limited to a specific revenue tier. Our
applications service companies in all industries, and as a result, a downturn
in one particular market will not detrimentally impact our success. The AppUp
team also recognized that our products’ success would be dependent not only on
the size of our customer base, but also on the quality of our customer service.</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">The mobile and web application industry is
a booming business. New companies are constantly entering the market with new
products and providing solutions to customers at all industry levels. The AppUp
team recognizes the importance of offering elite customer service to
differentiate ourselves from our competitors. Since our income is based on
client subscriptions, customer retention is of the utmost importance. First-rate
customer service will not only give us an edge in obtaining new clients, it
will also keep us focused on maintaining our established customer base. The AppUp
team will have to constantly evaluate our products and services in order to
maintain the highest level of customer satisfaction.<span style="mso-spacerun: yes;"> </span>Another crucial aspect of consumer fulfillment is providing
the customer with the most cost-effective applications to meet their business
demands.</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">AppUp’s income is dependent on our client’s
subscriptions to our application solutions. As a result, we must continuously
deliver competitive subscription fees to provide our consumers with a valuable
product. Our ability to service businesses across all industries, as well as at
multiple revenue levels, allows us the opportunity to acquire and maintain a
large customer core. The immense sales volume generated from an extensive
client base will be a vital component to maintaining low subscription fees. AppUp’s
ability to constantly furnish our clients with efficient, cost-effective
solutions will be an integral element in determining our long term success as a
company.<span style="mso-tab-count: 1;"> </span> </span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Price</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Our pricing
strategy is based on the value received from the products and services we
offer.<span style="mso-spacerun: yes;"> </span>In other words, our
customers will choose to buy our products because they know the value gained
will exceed the cost to purchase. Customers will be charged a monthly fee to
use our mobile and web applications. This allows us to reach the target market
of nano<span style="color: windowtext;">cap companies that can’t afford multi-thousand
or million dollar up-front development costs, large one-time purchase prices,
and multiple licenses commonly associated with other software applications.</span></span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Optimal
pricing is reached when the value gained by the customer will exceed the
monthly subscription fees they are paying.<span style="mso-spacerun: yes;"> </span>For example, if our scheduling app saves 10 hours per
month for 5 employees (50 man hours), and we assume a burdened hourly rate of
$50/hour, the scheduling app created $2,500 in value - far less than the
monthly subscription fee.</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">In order to
encourage users to sign up, no up-front costs will be charged - we want it to
be as easy as possible for customers to subscribe. We expect the application
development costs to be recovered over time as subscriptions increase. </span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Market Positioning<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Market
positioning is another key consideration in our pricing strategy. Pricing too
low could decrease the value perception, ranking us among the non-customizable
apps offered to the general public.<span style="mso-spacerun: yes;">
</span>We don’t foresee lower prices increasing volume. Volume will be driven
by other marketing considerations, such as place and promotion, therefore,
sales volume would be expected to remain flat if price decreased.<span style="mso-spacerun: yes;"> </span>On the other hand, moderate to high
prices will indicate that our products are valuable. However, given that we are
a startup and haven’t established market credibility, pricing too high could<span style="color: windowtext;"> drive away potential customers. As our company grows
and our applications become more sophisticated, it’s likely that prices will
increase over time.<span style="mso-spacerun: yes;"> </span>We’ll make
this clear to our customers up front for two reasons: One, to incentivize
potential customers to lock-in prices and sign longer term contracts, and two,
to manage their expectations.<span style="mso-spacerun: yes;"> </span>We
want to be honest and up front with no surprises, which could damage our brand.
<span style="mso-spacerun: yes;"> </span></span></span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Pricing Options<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Our apps are
designed to increase efficiency and effectiveness for our customers; therefore
it’s reasonable to assume that companies with more employees have more to gain.
Pricing will be offered in multiple tiers, grouped according to the number of <span style="color: windowtext;">active user accounts. Access to the applications will
require a unique account (user ID).<span style="mso-spacerun: yes;">
</span>See Table 1 below for a summary of our pricing options. Given the modest
annual revenues of the target market, and therefore small company size, it’s
unlikely that many of our customers will have more than 50 active users.</span></span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; page-break-after: avoid; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Table 1:
Pricing Options<o:p></o:p></span></b></div>
<div align="center" style="font-size: 15px; line-height: 22px;">
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: .5in; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid windowtext 1.0pt; height: .5in; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<b><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">Subscription Level<o:p></o:p></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; height: .5in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 96.0pt;" width="96"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<b><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">Total User Accounts<o:p></o:p></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; height: .5in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 110.75pt;" width="111"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<b><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">Monthly Subscription Fee<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: .25in; mso-yfti-irow: 1;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">Tier 1<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 96.0pt;" width="96"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">10<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 110.75pt;" width="111"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">$250<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: .25in; mso-yfti-irow: 2;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">Tier 2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 96.0pt;" width="96"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">25<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 110.75pt;" width="111"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">$500<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: .25in; mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">Tier 3<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 96.0pt;" width="96"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">50+<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: .25in; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 110.75pt;" width="111"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";">$1,000<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
</div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Contract Options<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">As an
incentive to lock-in current prices, we’ll offer discounts to companies
choosing to sign contracts.<span style="mso-spacerun: yes;"> </span><span style="color: windowtext;">See Table 2 below for a summary of the discounts.</span></span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; page-break-after: avoid; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Table 2:
Contract Discounts</span></b><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div align="center" style="font-size: 15px; line-height: 22px;">
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536;">
<tbody>
<tr style="height: 19.2pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid black 1.0pt; height: 19.2pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 134.5pt;" valign="top" width="135"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Contract
Length</span></b><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; height: 19.2pt; mso-border-left-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 81.0pt;" valign="top" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Discount</span></b><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 134.5pt;" valign="top" width="135"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Month-to-month</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 81.0pt;" valign="top" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">0 %</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 134.5pt;" valign="top" width="135"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">6 Months</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 81.0pt;" valign="top" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">2 %</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 134.5pt;" valign="top" width="135"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">1 Year</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 81.0pt;" valign="top" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">5 %</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 134.5pt;" valign="top" width="135"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">3 Years</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 81.0pt;" valign="top" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">8 %</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 134.5pt;" valign="top" width="135"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">5 Years</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 81.0pt;" valign="top" width="81"><div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-pagination: widow-orphan lines-together; page-break-after: avoid; text-align: center;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">15%</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
</div>
<div align="center" class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: center;">
<br /></div>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Early Adopters<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">As stated in the Targets section, early adopters
are key to successfully building and implementing our software applications. In
order to attract early adopters, we’ll offer the first 3 months for free – no
subscription fees will be charged to the first 3 companies that sign up and
agree to participate in the development. We expect these companies to help
build the base applications, and forecast that the value gained from their
collaboration will far exceed any revenues generated during that time period.</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; margin-bottom: 6pt; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; margin-bottom: 6pt; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Place</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 8pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 8pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 8pt; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">AppUp will utilize our website, social media, sales team,
and collaborations with small business resource centers in the community to
reach our target market. </span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 4pt; margin-left: 0in; margin-right: 23pt; margin-top: 0in; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">AppUp’s
online website will be the primary way that customers understand our business
and the products that we deliver.<span style="mso-spacerun: yes;">
</span>We will have a user friendly, crisp site that is representative of the
cutting edge apps that we will produce for our clients.<span style="mso-spacerun: yes;"> </span>The online marketplace will eliminate
the need for a physical location, minimizing our cash outlays and allowing us
to offer our customers low monthly subscription fees.<span style="mso-spacerun: yes;"> </span>We will utilize Search Engine Optimization to ensure that
any midsize business looking for an app development company in the Houston area
finds our company in their online searches.<span style="mso-spacerun: yes;"> </span></span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 4pt; margin-left: 0in; margin-right: 23pt; margin-top: 0in; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">Social
media will be a critical component for customers to find out about our products
as well.<span style="mso-spacerun: yes;"> </span>We will ensure that we
have active Facebook, Yelp, Twitter, and Instagram accounts so consumers can
find information about our products and events we </span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">host.</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 4pt; margin-left: 0in; margin-right: 23pt; margin-top: 0in; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">AppUp’s
main competitors offering template app solutions are online and out of
state.<span style="mso-spacerun: yes;"> </span>Our business model allows
us to capture the cost savings of not having to have a physical location, but
also allows us to give superior customer service.<span style="mso-spacerun: yes;"> </span>We offer the appeal of a Houston-based small business and providing
onsite education and support. </span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 4pt; margin-left: 0in; margin-right: 23pt; margin-top: 0in; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">We
plan to utilize co-working space in the Houston area when collaboration is
needed with our contractors or partners, but we plan to manage the business
virtually.<span style="mso-spacerun: yes;"> </span>As the business grows,
we’ll evaluate the need to establish a physical location to meet the needs of
our employees and customers. </span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-right: 23pt; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">Our executive staff will build strategic partnerships with
the various Small Business Development organizations in the community such as
SCORE, University of Houston Small Business Development Center, and the Greater
Houston Partnership.<span style="mso-spacerun: yes;"> </span>This
partnership will allow us to tap into their current base of small business
owners and educate them on our services.<span style="mso-spacerun: yes;">
</span>We will send out tailored communication to their networks and offer
incentives to try out our products. Our sales team will ensure that AppUp is
represented and has booths at the key small business events hosted in the
community, to ensure our brand is known in the Houston small business
community.<span style="mso-spacerun: yes;"> </span></span><a href="https://www.blogger.com/blogger.g?blogID=8939806141446422346" name="h.gjdgxs"></a><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Promotion</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">AppUp strives to create value for customers and
shareholders alike.<span style="mso-spacerun: yes;"> </span>We believe
that by building a promotional strategy that keeps these two goals in mind, we
can enjoy significant growth within the application development market.<span style="mso-spacerun: yes;"> </span>Our goals dictate building a promotional
strategy that centers on highlighting the price, place, and product benefits
our company brings to the table.<span style="mso-spacerun: yes;">
</span>These pillars of the AppUp promotional strategy will allow us to bring
to the marketplace a fresh and competitive edge which will drive sales for
years to come.<span style="mso-spacerun: yes;"> </span>The real test,
though, is determining where and how to promote our products and services so
that they reach our target audience and are adopted in the marketplace.<span style="mso-spacerun: yes;"> </span>In this vein, we have decided on a
three stage process that we believe will build a significant interest in our
business.</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Phase I<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">The first step is to find early adopters.<span style="mso-spacerun: yes;"> </span>As mentioned before, the value of
finding early adopters to our products and services is incalculable in value to
developing our products and building credibility in the marketplace.<span style="mso-spacerun: yes;"> </span>Because these first users are so
important to our company, the promotional strategy for these customers will be
much more targeted.<span style="mso-spacerun: yes;"> </span>By enlisting
the help of data researchers, we’ll find businesses in the Houston area that are
in the greatest need for a customized app.<span style="mso-spacerun: yes;"> </span>These businesses will be narrowed to fit our nanocap size
criteria, and lacking current in-house marketing or information technology
department.<span style="mso-spacerun: yes;"> </span>The capital
expenditure in this stage will be minimal as the research will be contracted as
one project and shouldn’t be overly demanding.<span style="mso-spacerun: yes;"> </span>However, once these potential early adopters are identified,
we will personally see to selling them on our product.<span style="mso-spacerun: yes;"> </span>The Chief Marketing Officer, Brian Roe,
along with the technical experts on our team, will be enlisted to sell our
first customers on the financial and logistical benefits of our product.<span style="mso-spacerun: yes;"> </span>Once these early adopters are enlisted,
we’ll move into the second phase of our promotional strategy.</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 22px; page-break-after: avoid;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 22px; page-break-after: avoid;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Phase II</span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">The value of
targeting customer-specific groups highlights the second step of our
promotional campaign.<span style="mso-spacerun: yes;"> </span>In this step
we’ll reach out to Houston area small business groups to promote our products
and services.<span style="mso-spacerun: yes;"> </span>These groups are
fairly easy to find and bring together the exact customer segment we are
looking for.<span style="mso-spacerun: yes;"> </span>By scheduling
presentation times during the meetings of these groups, we can target a larger
audience without spending a significant amount of money.<span style="mso-spacerun: yes;"> </span>In fact, because our CMO will be in
charge of making these presentations, the cost of contacting these potential
customers is quite minimal.<span style="mso-spacerun: yes;">
</span>Furthermore, by presenting ourselves to these companies face-to-face, we’ll
build relationships with potential customers, grow our credibility and promote
the goal of excellent customer service.<span style="mso-spacerun: yes;">
</span>This step in our campaign will continue until we’ve signed up enough
users to cover development costs and daily operating expenses.<span style="mso-spacerun: yes;"> </span>After this point has been reached, AppUp
will begin to branch out of the Houston area by taking our promotional campaign
virtual.</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 22px;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Phase III<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">Up until this
point, AppUp will be focused on face-to-face promotion to educate potential
customers on the concept of our revolutionary products.<span style="mso-spacerun: yes;"> </span>We’ll then shift our efforts to the
online world in order to capture the largest audience possible.<span style="mso-spacerun: yes;"> </span>In the initial rollout of our business,
we plan on developing a well-designed and user-friendly website so that
potential clients can have a place to explore our company, products and
services in their own time.<span style="mso-spacerun: yes;"> </span>The
third phase of our promotional plan will utilize this website to its fullest
potential.<span style="mso-spacerun: yes;"> </span>As a technology company,
it behooves us to market ourselves in a technological sense so that potential
and current clients can feel comfortable with our credibility in the
industry.<span style="mso-spacerun: yes;"> </span>With this in mind, AppUp
will develop an online marketing scheme to utilize the value of social media,
industry-specific blogs, and online news resources so that we can expand our
target audience to include those companies with technological roots.<span style="mso-spacerun: yes;"> </span>Our marketing will be most effective by
targeting these high-potential customers through a medium they’re most
comfortable with – technology.<span style="mso-spacerun: yes;"> </span>Also,
this stage of our promotional campaign continues to reduce costs. We plan to
hire someone, on staff, to maintain our online presence.<span style="mso-spacerun: yes;"> </span>This person will be able to keep our customers
up to date on current project statuses, advertise our business success, and
promote the business.<span style="mso-spacerun: yes;"> </span></span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
</span><span class="Apple-style-span" style="font-family: Tahoma; font-size: 15px; font-weight: bold; line-height: 22px;"></span><span class="Apple-style-span" style="font-family: Tahoma;"><div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">In
summation, AppUp is a tech startup selling products and services that are
fairly unique to the marketplace.<span style="mso-spacerun: yes;">
</span>For this reason, we’ve chosen a promotional strategy that allows us to find
early adopters, target the largest local audience, and then expand nationally
and globally through our familiarity with the technological world.<span style="mso-spacerun: yes;"> </span>Each phase will involve promoting our
products using the ideal price & place.</span></div>
<h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
<!--[endif]--><span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;"><h1 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;"><br /></span></h1>
TACTICS<o:p></o:p></span></h1>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Product</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"> <o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp provides pre-developed base model mobile and web application
templates that support three fundamental aspects of business operations.<span style="mso-spacerun: yes;"> </span>The three templates are E-commerce,
file sharing, and scheduling.<span style="mso-spacerun: yes;"> </span>The
E-commerce template provides clients a platform to sell their goods or services
to customers.<span style="mso-spacerun: yes;"> </span>The file sharing
template aims to simplify file sharing access on both web and mobile
devices.<span style="mso-spacerun: yes;"> </span>The apps we create for
our clients will be on their own unique file sharing environment, specific to
their company. This file sharing templates also offers the ability to edit
files between users simultaneously.<span style="mso-spacerun: yes;">
</span>The scheduling template provides the company with a web and mobile
platform for scheduling. This application, like AppUp’s other options, offers
the company its own medium for customers and/or employees to schedule
appointments, meetings, reservations, and also keep track of employees’ time
sheets.<span style="mso-spacerun: yes;"> </span>Our app models address
operations that are common across all industries.<span style="mso-spacerun: yes;"> </span>Clients have the ability to add all three templates into one
app for easy access and to track everything in one place.<span style="mso-spacerun: yes;"> </span>These templates can be tailored to meet
the client’s exclusive business approach.<span style="mso-spacerun: yes;">
</span>The AppUp team will work extensively with the client to customize the
application to address the company’s specific needs. The capabilities and
sophistication of the applications are at the discretion of the client. The
client can design their app as basic or as intricate as they would like. By
providing our clients with their very own application, we are able to provide
them with numerous benefits unique to their company’s business models.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Services</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">We offer personnel training, 24-hour support, and measurement of the
app’s efficiency.<span style="mso-spacerun: yes;"> </span>We believe that
our success is derived from our clients’ success.<span style="mso-spacerun: yes;"> </span>Therefore, we are committed in providing our clients with not
only a great product, but also 100% satisfaction with customer service.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Our personnel training to both client’s employees and customers
consists of an initial setup on users’ mobile devices, initial training on how
to use the app, and continued training on any updates to the app.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="font-size: 15px; line-height: 150%; margin-bottom: 6pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Initial setup</span></i><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"> is conducted by our
staff on the users’ mobile and/or desktop device.<span style="mso-spacerun: yes;"> </span>We will make sure all the components of the app run
correctly and effectively on all any software operating system (e.g. IOS,
Windows, or Android).<span style="mso-spacerun: yes;"> </span>We also
provide this service should a user decide to change devices after the initial
setup.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="font-size: 15px; line-height: 150%; margin-bottom: 6pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Initial training </span></i><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">is conducted in a
workshop format by our technical team.<span style="mso-spacerun: yes;">
</span>We will cover all the features of the app in an easy and user-friendly
manner.<span style="mso-spacerun: yes;"> </span>We also offer this
workshop for any new group of users from clients. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="font-size: 15px; line-height: 150%; margin-bottom: 6pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Continual training </span></i><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">is also conducted in a
workshop format should clients need to make major changes to the app.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Our support team is available 24 hours a day to troubleshoot or help
users with any technical needs.<span style="mso-spacerun: yes;"> </span>We
want to ensure that our clients’ app run efficiently 24/7.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">We will also keep track of all usage data to provide clients with a
measurement of the app’s performance.<span style="mso-spacerun: yes;">
</span>We’ll monitor user feedback for feature additions / modifications. <o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Brand</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp
differentiates from its competitors by offering exclusive features such as
multiple services in one app, the ability to edit files between users
simultaneously, and scheduling and timesheet reporting in the same platform.<span style="mso-spacerun: yes;"> </span>The app is designed uniquely to the
clients’ industry and tailored to the client’s exclusive business approach.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Our clients get additional value post app development from the extra
services we provide after the app is up and running.<span style="mso-spacerun: yes;"> </span>We develop and service our app products.<span style="mso-spacerun: yes;"> </span>We strive to be with our clients every
step of the way.<span style="mso-spacerun: yes;"> </span>As mentioned in
Service Tactic, we offer device setup, personnel training, and continual
training.<span style="mso-spacerun: yes;"> </span>We evaluate both the
clients’ app and our exclusive features.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Our brand does not stop there.<span style="mso-spacerun: yes;">
</span>As we work with each individual industry and learn more about each
industry’s needs, we will able to develop more effective features.<span style="mso-spacerun: yes;"> </span>Our continuing development will provide
additional value to our current and future clients.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Pricing</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Initial development of an app for an industry is very crucial to
us.<span style="mso-spacerun: yes;"> </span>We need the capital from this
sale to recover our initial development cost.<span style="mso-spacerun: yes;"> </span>We need these early adopters to help us understand their
business and how to better tailor the app to fit their needs.<span style="mso-spacerun: yes;"> </span>Therefore, we are offering the first
three clients in any industry three months free of any subscription charges
after the app is up and running. For our subscription charge, we offer three
tiers depending on the volume of end users (see Pricing Strategy for more
detail). In addition to subscriptions, we also encourage clients to sign
contracts.<span style="mso-spacerun: yes;"> </span>The contract will
provide substantial discounts and private training to their end users.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Incentive</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">By using AppUp for technology improvement, clients receive many
incentives.<span style="mso-spacerun: yes;"> </span>The most important is
the time value cost.<span style="mso-spacerun: yes;"> </span>Our app can
be accessed both via mobile or desktop web, providing one source. Additional
benefits include 24 hour support and training, volume discounts based on total
users and contract length.<span style="mso-spacerun: yes;"> </span>Clients
pay less for each user as the number of users increase.<span style="mso-spacerun: yes;"> </span>Clients may choose to sign a contract
to receive a discount.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Communication</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp’s goal for communication is to get as much exposure as
possible.<span style="mso-spacerun: yes;"> </span>We want to educate the
end users of the unlimited opportunities we can provide through development of
an app for their companies.<span style="mso-spacerun: yes;"> </span>For a
small monthly fee, clients can have their own apps tailored to their industry
and business needs.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp will utilize online media such as search engines and social media
to get the most web exposure.<span style="mso-spacerun: yes;"> </span>We
will ensure that search engines such as Google, Yahoo, and Bing have AppUp
listed first in their search for app development in the Houston area.<span style="mso-spacerun: yes;"> </span>We will also maintain Facebook, Yelp,
Twitter and Instagram accounts for AppUp.<span style="mso-spacerun: yes;">
</span>We utilize all of the advertising features offered by these social media
outlets to get as much exposure as possible.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp will train the sales team of each base app’s features.<span style="mso-spacerun: yes;"> </span>They will have the knowledge to set up
devices and provide initial training for end users.<span style="mso-spacerun: yes;"> </span>By having a well-trained technical sales team, we show our
clients that we care for our products and clients. They will also attend and
sponsor small business networking events such as Chamber of Commerce, </span><span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">SCORE,
University of Houston Small Business Development Center, and the Greater
Houston Partnership</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">AppUp will also track which sources of
communication delivered the clients.<span style="mso-spacerun: yes;">
</span>We will have quarterly evaluations to evaluate which medium to focus on,
and which we should eliminate. </span></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Distribution</span><span style="font-family: Tahoma; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Since AppUp will have our own sales team, we are distributing our
product through the direct channel structure.<span style="mso-spacerun: yes;"> </span>We are working with all types of industries that have the
need for mobile and web apps.<span style="mso-spacerun: yes;">
</span>However, we will limit our clients to businesses with gross revenue
above five million dollars per year. <o:p></o:p></span></div>
<h1 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
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<span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma; mso-no-proof: yes;"><br /></span></h1>
EXECUTION</span><span style="font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;"><o:p></o:p></span></h1>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Workforce</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">There are four
main components of the execution stage.<span style="mso-spacerun: yes;">
</span>Each of these components, Planning Organizing, Directing and
Controlling, serve to bring together one unified method of implementing each
aspect of our business.<span style="mso-spacerun: yes;"> </span>In the
following we will focus upon the Workforce of AppUp, and how each of our
components of execution play into keeping this very important sector of our
company in the highest working order throughout our company’s development.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp will initially
employ an executive team including CEO, COO, CFO, CTO, and CMO. In addition to
our executive team, we will employ a core developer that will oversee all the
aspects of developing our core suites of applications as well as stay with us
full-time through the growth of our company to see to any modifications that
need to be made to the basic programming if problems are pointed out by our
customers.<span style="mso-spacerun: yes;"> </span>We will also hire two
supporting developers that will assist our core developer in the first stage of
our growth.<span style="mso-spacerun: yes;"> </span>This supporting staff
will be hired on a contractual basis, the term of which will last until the
base platforms have been developed.<span style="mso-spacerun: yes;">
</span>Their addition to the team will allow for the speediest development of
our applications, yet, being contractual, their employment will save us money
by allowing us to trim our expenditures for manpower once their purpose has
been served.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">In our second
stage of company growth, which embodies an expansion of our marketing to a
wider clientele base, AppUp will hire the first customer service
representatives.<span style="mso-spacerun: yes;"> </span>In addition to
our executive team, these employees will assist customers with technical problems
and facilitate communication between customers and developers so that any
issues can be promptly addressed.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The third
phase of our company’s growth plan, moving outside the Houston market and
becoming more reliant on web-based sales, will necessitate the addition of a
training team to our workforce as well as a team of sales representatives.<span style="mso-spacerun: yes;"> </span>Sales reps will allow our executive
team to focus on running the company while still maintaining a face-to-face
marketing presence.<span style="mso-spacerun: yes;"> </span>Their pay will
be commission based, so no extra capital will be needed for their
employment.<span style="mso-spacerun: yes;"> </span>However, the training
team will be paid according to industry standards for salaries, and their main
focus will be to help develop and execute training seminars for new customers
so that every client understands how to use the apps. For each new position
created, AppUp will develop job descriptions so that every employee has a clear
understanding of their role within the company, eliminating ambiguity among the
workforce.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The next
aspect of our workforce execution focuses on organization to maximize the
effectiveness of our business.<span style="mso-spacerun: yes;"> </span>The
goal is to grow the staff in accordance with our growth plan.<span style="mso-spacerun: yes;"> </span>During the first phase, AppUp will rely
heavily on the executive team to carry out marketing and sales to our early
adopters.<span style="mso-spacerun: yes;"> </span>In this stage, the other
employees (software developers and programmers) will report to the Chief
Technology Officer, who will oversee their work and ensure the apps being
developed align with the company’s mission and vision.<span style="mso-spacerun: yes;"> </span>In the second stage of growth, the
additions of customer service representatives will be organized under our Chief
Marketing Officer and will be located in our corporate headquarters.<span style="mso-spacerun: yes;"> </span>In the final, and most dramatic of
growth stages, we will install mid-level managers. Their role is to ensure even
workload distribution among all employees and relieve the executive team of
day-to-day operations.<span style="mso-spacerun: yes;"> </span>By
following this organizational plan, we believe AppUp can generate the most
business possible with the smallest workforce needed, allowing the executive
team to run the business<span style="mso-spacerun: yes;"> </span>with a
focus on the company’s mission and vision<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">We’ve
established number of growth metrics that will allow us to ensure employees are
being hired on only as needed within a specific department.<span style="mso-spacerun: yes;"> </span>For example, we plan to add one customer
service representatives for every fourth customer in order to ensure that each employee
has an appropriate workload to provide exceptional customer service. The main
purpose of a directing element is to ensure all employees are maximizing their
job efficiency.<span style="mso-spacerun: yes;"> </span>For that purpose,
AppUp has developed job descriptions for each prospective position that will
explicitly state the roles and responsibilities of each employee.<span style="mso-spacerun: yes;"> </span>This will accomplish two goals.<span style="mso-spacerun: yes;"> </span>First, each employee will be aware of
the overall mission and vision of the company so they will not feel as if they
are just a number in a faceless machine of a company.<span style="mso-spacerun: yes;"> </span>Instead, we want each future employee to know that
directions given from the executive team have purpose and align with our
company’s goals so that everyone may prosper from AppUp’s success.<span style="mso-spacerun: yes;"> </span>Second, these job descriptions will
outline exactly what is expected of each employee.<span style="mso-spacerun: yes;"> </span>This allows management to fairly evaluate the performance of
each employee.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">We have put
together three metrics for maintaining performance standards within our
workforce.<span style="mso-spacerun: yes;"> </span>Like most companies,
AppUp believes that a well incentivized employee makes for a more industrious
employee, therefore, our metrics revolve around pay and the administration of bonuses
for all employees.<span style="mso-spacerun: yes;"> </span>The pay for
most employees will be comparable to industry standards.<span style="mso-spacerun: yes;"> </span>The developer and programmer positions will
have base pays higher than industry averages in order to attract the best and
brightest to AppUp.<span style="mso-spacerun: yes;"> </span>Second,
bonuses for every employee will be tied to customer satisfaction and quarterly
work reviews.<span style="mso-spacerun: yes;"> </span>For trainers this will
translate into having an average of 95% of clients responding as being very
pleased with the training provided. Customer service compensation will be tied
to a similar customer satisfaction rating based on responses from a short
survey offered to every caller.<span style="mso-spacerun: yes;">
</span>For all other employees, performance metrics have been created to
determine the percentage of target bonus received.<span style="mso-spacerun: yes;"> </span>For programmers, work reviews based upon the amount of work
done, the quality of work done, and the amount of problems stemming from their
programming will be their guidelines.<span style="mso-spacerun: yes;">
</span>Sales representatives will be paid and given bonuses based on the amount
of business generated, in terms of new clients added, and the number of users
tied to those accounts.<span style="mso-spacerun: yes;"> </span>In this
way our sales reps will have the incentive to sell our applications to larger
companies and push the boundaries of our clientele base.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Cash<o:p></o:p></span></h2>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></h3>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p> </o:p></span></h3>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Planning<o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">AppUp expects three stages for growth in
the next three years, resulting in three stages of cash flow planning for the
company.<span style="mso-spacerun: yes;"> </span>The executive team,
consisting of the company’s owners, is committed to investing in the
company.<span style="mso-spacerun: yes;"> </span>Therefore, during the
first stage, the executive team will not receive any compensation.<span style="mso-spacerun: yes;"> </span>As the company grows, executive salary
increases to $35,000 and $55,000 for the following two years,
respectively.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">AppUp will invest in upfront resources for
the initial development of the basic three modules.<span style="mso-spacerun: yes;"> </span>During the first year, AppUp will employ one core Senior
Developer, two Junior Developers, and two Contract Developers.<span style="mso-spacerun: yes;"> </span>During subsequent growth stages, the
company will eliminate the Core-Senior Developer position.<span style="mso-spacerun: yes;"> </span>Retaining the two Junior Developers
ensures AppUp at least one developer onsite at the same expense of one
Core-Senior Developer.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">During the second stage, AppUp establishes
a 24-hours customer service team to service the increasing number of clients
and end-users.<span style="mso-spacerun: yes;"> </span>The budget for this
team consists of $132,000 for six employees divided into three equal shifts. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">To save money during the first two growth
stages, AppUp rents server space from Rackspace.<span style="mso-spacerun: yes;"> </span>The company plans to acquire its own servers during the
final growth stage.<span style="mso-spacerun: yes;"> </span>By renting
servers, the company reduces maintenance costs and saves capital investments.<span style="mso-spacerun: yes;"> </span>By the third stage, AppUp expects to
hire three additional technicians for both server maintenance and
training.<span style="mso-spacerun: yes;"> </span>In addition, the company
also expects to hire three sale representatives.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">For other office expenditures, AppUp will
rent a small, 500 square-foot office in a Class B building.<span style="mso-spacerun: yes;"> </span>This provides ample space for three
workspaces for the employed developers, plus a conference room to meet with
clients.<span style="mso-spacerun: yes;"> </span>The company will buy
minimal computer equipment for the developers and the executive team.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">In additional to managing staff for the
company, the executive team is expected to sell the products, resulting in a low
advertising budget.<o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Organizing</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">The
executive team needs $325,000 in order to start AppUp.<span style="mso-spacerun: yes;"> </span>The company’s capital plan consists of owner-contributed
capital and loans.<span style="mso-spacerun: yes;"> </span>Each executive
team member contributes $25,000, totaling $125,000 for the company.<span style="mso-spacerun: yes;"> </span>The remaining $200,000 is borrowed from
a bank through the SBA or Small Business Administration guaranty.<span style="mso-spacerun: yes;"> </span>Loan terms are estimated at six percent
interest rate for five years, with $3,866.56 monthly payments.<span style="mso-spacerun: yes;"> </span></span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Directing</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; margin-bottom: 8pt; text-align: justify;">
<span style="background: white; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma; mso-highlight: white;">AppUp</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">’s executive team will assume multiple roles early on to reduce
costs.<span style="mso-spacerun: yes;"> </span>Each team member will be
both a sale representative and a department manager, responsible for
developing, training, accounting, and customer services.<span style="mso-spacerun: yes;"> </span>As the company grows, middle management
will be hired. </span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h3>
<h3 style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Control</span><span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h3>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Tahoma;">AppUp’s
revenue goals are $250,000, $500,000 and $1,100,000 for 2015, 2016, and 2017,
respectively.<span style="mso-spacerun: yes;"> </span>The company plans to
control expenses by renting small office space, expanding only when necessary,
renting servers, implementing a deferred executive compensation schedule,
reducing workforce when unnecessary, and reducing advertising budget when
additional staff is hired.<span style="mso-spacerun: yes;"> </span>AppUp
aims to maintain lower costs to benefit clients and end users.<span style="mso-spacerun: yes;"> </span></span><u><span style="color: #548ab7; font-family: Tahoma; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></u></div>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; page-break-after: avoid; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">Operating Procedures<o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;">In order for AppUp to maintain a strong presence in the mobile and web
application industry, we must create and implement effective operating
procedures. These procedures will provide our team with the necessary means and
methods to set ourselves apart from the competition. Also, properly
implementing effective operating processes will allow our company to
continuously improve and provide value to our customers, our collaborators, and
our company. We must analyze our operating approach from four key perspectives:
planning, organizing, directing, and controlling. <o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;">First, our executive team must develop organized, advantageous methods
for planning our business operations. We will implement best practices,
procedures, and guidelines for ourselves and our employees to utilize
throughout all stages of business. These procedures will assure that the AppUp
team is providing the utmost in quality and customer service. The use of these
standards will also assist in maintaining a proficient, active work force. In
addition, we will conduct employee and client surveys to ensure our procedures
are meeting the needs of both groups.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;">Our firm will maintain an organized and efficient company structure.
The organization of this structure will evolve as our firm progresses. Each
member of our executive team will head the department of their respected
expertise. In order to maintain coordination and reduce uncertainties in
responsibility, we will provide occupation flowcharts. These flowcharts will
allow our employees to recognize their role in the broader picture, as well as
provide them with a career path reference.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;">The AppUp executive team must constantly evaluate company procedures
and confirm they are aligned with the overall goals and direction of the
company. Primarily, our goals must be well defined and realistic. We will hold
weekly progress meetings for each ongoing project to ensure our methods are
meeting the needs of the client as well as the project team. Also, the
executive team will hold monthly management meetings to confirm our company is
moving in the right direction in each aspect of our business.<o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 10.0pt;">Our company must also maintain controlled work processes and systems.
We will develop and continuously refine our self-evaluation metrics to ensure
our work processes continue to provide value to our customers, our
collaborators, and our company. The team will conduct internal audits
throughout each project, as well as a more detailed audit at the end of the
project to recognize improvements and lessons learned. These developments will
result in a more effective and efficient product delivery. We will also conduct
employee and client surveys to gain knowledge and insight about potential enhancements
at each stage of the project.<o:p></o:p></span></div>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;"><br /></span></h2>
<h2 style="font-size: 15px; line-height: 150%; text-align: justify;">
<span style="font-family: Tahoma; mso-bidi-font-family: Tahoma;">Assets</span><span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></h2>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp will
utilize its website, application solutions, and online servers to deliver a
cutting edge product to the customer.<span style="mso-spacerun: yes;">
</span>We plan on hosting our products with Shopify, which will allow us to
increase the functionality of our site as we expand our services across the US
and abroad.<span style="mso-spacerun: yes;"> </span>Our server will be
hosted by Rackspace – a cloud-based server solution. They have a four-tier
pricing structure that will allow us to scale as our business grows.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">We will not
have a physical location in the beginning.<span style="mso-spacerun: yes;"> </span>We plan on utilizing co-working space during startup to
develop our website, applications, and online server with our
collaborators.<span style="mso-spacerun: yes;"> </span>Once the framework
is built, we will utilize the co-working space as needed.<span style="mso-spacerun: yes;"> </span>Most of our employees will work
remotely, which will enable us to keep overhead low.<span style="mso-spacerun: yes;"> </span>As the business grows, we will evaluate securing a physical
location.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Our Chief
Technology Officer will monitor our assets daily to ensure that they are
meeting our customer’s needs.<span style="mso-spacerun: yes;"> </span>We
will generate weekly reports to ensure that our server capacity, applications,
and websites are running efficiently.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">During the
development phase, our products will be required to go through various test
phases to work out any issues prior to release.<span style="mso-spacerun: yes;"> </span>The developers will be required to warrant their work for
one year after final version of our app is complete.<span style="mso-spacerun: yes;"> </span>We will keep key personnel on board to maintain the
apps.<span style="mso-spacerun: yes;"> </span>Copyrights of graphics,
source code, and computer programs will be owned by AppUp.<span style="mso-spacerun: yes;"> </span>Developers will agree to our terms
prior to working for us.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="font-size: 15px; line-height: 150%;">
<span style="font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">AppUp will
control the number of users that access our applications by issuing unique user
IDs to each user at each company.<span style="mso-spacerun: yes;">
</span>We will perform periodic active log-in checks and ensure that our
applications can only be used on one device at a time.<span style="mso-spacerun: yes;"> </span>These controls will ensure that
companies are not duplicating user IDs amongst their employees.<span style="mso-spacerun: yes;"> </span>It will also help us to proactively
upsell to our customers when it is time to increase their offerings.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<span style="font-family: Tahoma; font-size: 14pt; line-height: 110%;"><br clear="ALL" style="mso-special-character: line-break; page-break-before: always;" />
</span>
<div class="MsoNormal">
<span class="Apple-style-span" style="color: #548ab7;"><span class="Apple-style-span" style="font-size: 19px; line-height: 20px;"><br /></span></span></div>
<!--EndFragment--></span><br />
<span class="Apple-style-span" style="font-family: Tahoma;"><span class="Apple-style-span" style="font-size: 19px; line-height: 20px;">Appendices</span></span><br />
<span class="Apple-style-span" style="font-family: Tahoma;"><span class="Apple-style-span" style="font-size: 19px; line-height: 20px;"><br /></span></span>
<span class="Apple-style-span" style="font-family: Tahoma;"><span class="Apple-style-span" style="font-size: 19px; line-height: 20px;">Financial Proformas</span></span><br />
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<h1 style="line-height: 150%; text-align: justify;">
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<div class="MsoNormal" style="line-height: 150%;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">International
Data Corporation: http://www.idc.com/getdoc.jsp?containerId=prUS24314413<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Forbes:
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<div class="MsoNormal" style="line-height: 150%;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Gartner:
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<div class="MsoNormal" style="line-height: 150%;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Wall
Street Journal: </span><a href="http://online.wsj.com/news/articles/SB10001424127887323293704578334401534217878"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">http://online.wsj.com/news/articles/SB10001424127887323293704578334401534217878</span></a><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The Manager’s View</span></i><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"> <i style="mso-bidi-font-style: normal;">(</i></span><a href="http://www.gwrresearch.com/"><i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">www.gwrresearch.com</span></i></a><i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">)</span></i><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"> by Gary Randazzo<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The Mighty Middle (</span></i><a href="http://www.economist.com/"><i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">www.economist.com</span></i></a><i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">) </span></i><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">Print Edition<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The Lean Startup </span></i><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">By Eric Ries <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<i style="mso-bidi-font-style: normal;"><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">The Marketing Plan Handbook </span></i><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;">by Alexander Chernev<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN" style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN; mso-bidi-font-family: Tahoma;">Khalaf, Simon. "Flurry Blog." <i>Mobile
Use Grows 115% in 2013, Propelled by Messaging Apps</i>. N.p., 13 Jan. 2014.
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<span lang="EN" style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN; mso-bidi-font-family: Tahoma;">Lessin, Jessica, and Spencer Ante.
"Apps Rocket Toward $25 Billion in Sales." <i>AllThingsD</i>. N.p., 4
Mar. 2014. Web. 02 Apr. 2014.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN" style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN; mso-bidi-font-family: Tahoma;">"What’s Happening Right Now with
Mobile Enterprise Application Development." <i>VentureBeat</i>. Klockwork,
4 Nov. 2013. Web. 02 Apr. 2014.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN" style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN; mso-bidi-font-family: Tahoma;">Brodkin, John. "How Mobile
Technology Created a Workforce That Never Stops Working." <i>Ars Technica</i>.
N.p., 14 Aug. 2013. Web. 02 Apr. 2014.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN" style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-ansi-language: EN; mso-bidi-font-family: Tahoma;">Gordan, Mary Ellen. "Flurry
Blog." <i>The History of App Pricing, And Why Most Apps Are Free</i>.
N.p., 18 July 2013. Web. 02 Apr. 2014.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">The Managers View: 10
Considerations for Pricing a Product or Service by Gary Randazzo</span><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">The Managers View: What
Role Does Pricing Play in Strategic Marketing? by Gary Randazzo</span><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Tahoma;">http://sixteenventures.com/sell-itself</span><span style="color: windowtext; font-family: Tahoma; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
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<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com1tag:blogger.com,1999:blog-8939806141446422346.post-63679780165574333322014-05-01T14:28:00.000-07:002014-05-01T14:28:18.307-07:00Developing Successful Marketing Strategies
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Over the past few months my posts have focused on strategic marketing
topics.<span style="mso-spacerun: yes;"> </span>I have noticed
considerable traffic on some of the topics covered so I thought I would let
everyone know on May 15, 2014 my new book, <i style="mso-bidi-font-style: normal;">Developing
Successful Marketing Strategies</i>, will be available as an e-edition. The
print edition will be available on July 1, 2014.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The book is structured along the lines that I teach my undergraduate
and MBA courses. It is designed to teach individuals from students to business
executives the procedures for developing a marketing strategy and tactics and turning it into
an actionable plan.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Below is an abstract of the book, the table of contents and the preface.<span style="mso-spacerun: yes;"> </span>If you find it interesting you can
order the e-edition or pre order the print edition at:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">www.amazon.com/Developing-Successful-Marketing-Strategies-Randazzo-ebook<o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div align="center" class="Pa4" style="margin-bottom: 7.0pt; margin-left: 0in; margin-right: 0in; margin-top: 21.0pt; text-align: center;">
<b><span style="mso-bidi-font-size: 12.5pt;">Abstract </span></b><span style="mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
<div class="Pa5" style="text-align: justify;">
<i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Developing
Successful Marketing Strategies </span></i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">uses
real market examples to demonstrate the development of effective marketing
strategies. The approach uses an organization’s mission and vision statements
to guide the development of marketing goals, strategies, and tactics. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Central to the development of marketing strategy is the
use of the marketing mix of price, place, product, and promotion. The book
neatly weaves the process of developing a marketing strategy with the use of
the marketing mix. Throughout the book examples are given to clarify the
theories and guide the reader through the strategic marketing planning process.
<o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Managers and executives will use this book as a guide to
grow an established business or start a new one. The book can be used as a
reference book for unique marketing challenges as well. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">The book differs from other business books in that it
introduces management techniques and processes and shows how they are critical
to executing successful marketing strategies. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">The examples used in the <i>Developing
Successful Marketing Strategies </i>are from large and small organizations in
which the author was personally involved. The techniques introduced in the book
are based on those studied at most universities.<o:p></o:p></span></div>
<div align="center" class="Pa7" style="margin-bottom: 27.0pt; text-align: center;">
<b><span style="mso-bidi-font-size: 24.0pt;">Contents </span></b><span style="mso-bidi-font-size: 24.0pt;"><o:p></o:p></span></div>
<div class="Pa2">
<i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Preface
..................................................................................................</span></i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">ix <o:p></o:p></span></div>
<div class="Pa8" style="margin-top: 9.0pt;">
<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Part
I: Situation Analysis </span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">1 <o:p></o:p></span></div>
<div class="Pa9" style="margin-top: 6.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
1 Industry and Market 3 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
2 Legal and Technological Changes 9 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
3 Defining the Target Market Approach 15 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
4 Customer Jobs to Be Done 21 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
5 Customer Segmentation 29 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
6 Challenges Faced: Internal and External 33 <o:p></o:p></span></div>
<div class="Pa9" style="margin-top: 6.0pt;">
<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Part
II: Vision and Mission Drive Strategy, Then Tactics </span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">37 <o:p></o:p></span></div>
<div class="Pa9" style="margin-top: 6.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
7 The Vision Driven Strategy 39 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
8 Product 49 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
9 Promotion 63 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
10 Pricing 75 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
11 Place 87 <o:p></o:p></span></div>
<div class="Pa9" style="margin-top: 6.0pt;">
<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Part
III: Implementation </span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">93 <o:p></o:p></span></div>
<div class="Pa9" style="margin-top: 6.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
12 A Process for Execution Management 95 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
13 Organizational Structure 99 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
14 Workforce 107 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
15 Financial Structure and Controls 119 <o:p></o:p></span></div>
<div class="Pa10" style="margin-top: 3.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Chapter
16 Putting It All Together 127 <o:p></o:p></span></div>
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<i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Conclusion
.........................................................................................</span></i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">141 <o:p></o:p></span></div>
<div class="Pa2">
<i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">References
...........................................................................................</span></i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">143 <o:p></o:p></span></div>
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<i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Index
.................................................................................................</span></i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">145<o:p></o:p></span></div>
<div class="Default">
<span style="color: windowtext; font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;"><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><b style="mso-bidi-font-weight: normal;">Preface</b></span><b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
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<b><span style="color: windowtext; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.5pt;">Developing a Marketing Strategy </span></b><span style="color: windowtext; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">In
designing a marketing strategy for a business, understanding the starting point
is critical and requires a very detailed description. This description will
include market forces and situations that are internal and external to the
organization. It should include resources available and potential challenges.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">After the starting point or the current state of affairs
for the organization is understood, then the objective (this is driven by the
vision and mission statement) to be achieved can be stated. The more clearly
the objective is stated, the better the chance that any marketing strategy that
is developed will be focused on achieving the objective. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">After the objective is identified, then development of
the marketing strategy can begin. The strategy will recognize how each of the
four Ps of marketing will be used to reach the objective. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">After the strategy is developed, the real work of
creating a tactical plan to successfully execute the strategy must be
developed. The tactical plan outlines the tactics for each of the four Ps and
describes in detail how the firm’s resources will be utilized and impacted. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">The discussion that follows offers a simple example of
how strategy, tactics, and the four Ps of marketing work together. <o:p></o:p></span></div>
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<b><span style="mso-bidi-font-family: Goudy; mso-bidi-font-size: 12.5pt;">Assess the Current Situation </span></b><span style="mso-bidi-font-family: Goudy; mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Before
the development of a marketing strategy, it is important to assess the
environment in which the organization will operate. This analysis will identify
the nature of the industry, the market, the competition, resources available,
and other factors that will determine the direction, magnitude, and objectives
for the marketing strategy. Once the environment has been assessed, then the
strategist can begin considering marketing objectives. <o:p></o:p></span></div>
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<b><span style="mso-bidi-font-family: Goudy; mso-bidi-font-size: 12.5pt;">Set an Objective </span></b><span style="mso-bidi-font-family: Goudy; mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">The
marketing effort begins with an objective. This objective can be to create a
new business to serve a specific market, launch a new product for an existing
business, develop a new market with existing products, and so on. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">After establishing the objective, it
is important to take a hard look at the business you are in or are hoping to
start. This exercise will help to better understand your current position in
the industry and possible avenues for growth. For example, if owning a cupcake
specialty shop, you should determine whether you are in the cupcake business,
confectionary business, restaurant business, or bakery business, and so on. The
choice will affect the strategy that might be employed to achieve the
objective.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<b><span style="mso-bidi-font-size: 12.5pt;">Identify a Customer Base </span></b><span style="mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Also
considering the business, it is important to identify the potential customer
base (key customers) you will be serving and your business capabilities. For
example, if you are entering an established market but have limited resources,
you may be forced to serve the least profitable customer. In other words, the
market leaders will have developed products and services that serve the most
profitable customers and your limited resources will put you at a disadvantage
when competing for those customers. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">This exercise may also uncover other customer segments
that may offer opportunities but may not represent the key customer category.
If you, for example, served the least profitable customer you might also find
some of the industry’s more profitable customers have a reason to choose your
product or service. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Going after the least profitable customers may be an
advantage since the market leaders are not likely to focus on customers who
would require resources to be taken from efforts to serve their more profitable
clients. This approach would make you a disruptor and your product a disruptive
innovation since you would be starting with the least profitable customer and
work to create ways to “move up the customer chain” in this market. <o:p></o:p></span></div>
<div class="Pa6" style="text-align: justify; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">On the other hand, if you have a new idea or innovation
and want to compete for the very profitable customers, then you must consider
ways of protecting your market position. Since this innovation can likely be
duplicated in some fashion by the competition, it will be important to choose a
marketing strategy that makes duplication by competitors more difficult. <o:p></o:p></span></div>
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<b><span style="color: windowtext; mso-bidi-font-size: 12.5pt;">Set a Strategy </span></b><span style="color: windowtext; mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
<div class="Pa5" style="text-align: justify;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Strategy
is <i>what </i>you will do to reach your objective that is driven by your
vision and mission statement. <o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">As an example, let’s say that your
objective is to become a leader in providing exterior maintenance service. If,
in the beginning, you had some basic equipment and could perform basic pressure
washing of concrete, you might decide to start a business to clean concrete
surfaces. Your </span><span style="mso-bidi-font-size: 8.0pt;">customers </span><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">would likely be individuals who could not afford or perhaps
didn’t need the range of services offered by the more established pressure
washing services. A careful look at the type of business, the customer segment,
and the resources might be helpful in developing a marketing strategy. In this
case, the strategic statement (the </span><i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">what
</span></i><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">you want to do) might be: “To enter
the maintenance service business by providing basic pressure washing services
to homeowners with a plan to expand service offerings to homeowners and
businesses in Texas.”</span><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro";"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">In this case, you are a potential market disruptor
(trying to make a profit serving the least profitable customer) that will be
part of the maintenance service industry and will start with a pressure
washing service.<o:p></o:p></span></div>
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<b><span style="font-family: Goudy; mso-bidi-font-family: Goudy; mso-bidi-font-size: 12.5pt;">Develop
the Tactics</span></b><span style="font-family: Goudy; mso-bidi-font-family: Goudy; mso-bidi-font-size: 12.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Tactics are <i>how </i>you will successfully execute the
strategy.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Tactics will require attention to the price, place,
product, and promotion components of marketing and the planning, organizing,
directing, and controlling principles of management. Additionally, the tactics
will have to consider how the marketing components and management principles
fit with the workforce, financial requirements/capabilities, capital equipment
needs, and operational procedures.<o:p></o:p></span></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">The more the marketing, management, and operational plans
are in concert, the better the chances of achieving the strategic goal. This
set of exercises is critical in the sense that they are focused on creating the
most efficient, objective driven organization possible.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Considering the pressure washing service, the tactics
might involve the following:<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Product</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">:
Begin with power washing home decks, driveways, and sidewalks; expanding to
gutter cleaning, window cleaning, and pool service; then moving into commercial
maintenance (this approach provides the ability to grow horizontally and
vertically—gateway capacity).<o:p></o:p></span></div>
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<br /></div>
<div class="Default">
<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">Pricing</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: Start with simple low-level pricing moving to a
bundling approach as more services are added. This allows the ability to sell
new services to existing customers and create customer loyalty by </span><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">providing discounts based on the number of services
purchased. Additionally, contract pricing would be provided for longer-term
purchase commitments. <o:p></o:p></span></div>
<div class="Default">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .15pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span></span><b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Place</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: Begin in an area easily served by limited manpower and
resources with a plan to expand to adjacent areas so that supply chain and
resources are not strained. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro";"><span style="mso-spacerun: yes;"> </span></span><b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Promotion</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: Limit promotion to grow business within the ability to
serve the demand. Begin with very targeted, low-cost promotion and expand as
territory is increased. <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Workforce</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: Contract labor that can be quickly assigned to complete
jobs. As the business grows, evaluate the need for permanent employees with
specialized expertise. <o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Financial
requirements</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: A small amount of start-up cash
and initial payment from customers should be enough to cover the cost of completing
the job. Consider half payment at sale and half at completion. Put aside 20
percent of each job for investment into company growth and new equipment.
Assume 10 percent of each job will be used for repair and maintenance. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .15pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Operational
procedures</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: Utilize contract labor at
negotiated and contracted rates that allow easy determination and maintenance
of profit margins. Require bonding of contractors to provide assurance that the
job will be completed and allow some level of comfort to the customer when
requiring half of the job cost be paid in advance. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Capital
equipment</span></b><span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">: Lease basic, rugged pressure
washing equipment in the beginning. Consider purchasing equipment when it is
advantageous. Expand the inventory of equipment as business increases. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">This is a simple example but illustrates that there is a
sequence that should be followed for the best results. If you start with
tactical measures or with a strategy that hasn’t identified the industry or
customer base, a great deal of time will be spent course correcting to develop
a successful model. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Adobe Garamond Pro"; mso-bidi-font-size: 10.5pt;">Every time you re evaluate and change direction, internal
changes are required that can be costly in that each of the tactical categories
listed above will likely be impacted. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<span style="font-family: "Adobe Garamond Pro"; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt;">This process works for established businesses, new
businesses, and businesses that have had a significant change in their
industry. Simply stated: “Vision and mission statement before objective,
objective before strategy, and strategy before tactics. ”This book is based on
the premise that the four Ps of marketing (price, place, product, and promotion)
must be used in concert to develop a successful marketing strategy. Further,
the strategy must work within the market constraints and challenges and within
the firm’s resources to reach the overall marketing objectives. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-line-height-alt: 10.55pt; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: 15.0pt;">
<br /></div>
<span style="font-family: "Adobe Garamond Pro"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">The
material that is presented is designed to provide managers with a structured
approach that can be used to develop a successful marketing strategy for any
organization.</span><!--EndFragment-->
Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-47975215523794906672014-03-30T19:29:00.000-07:002014-10-31T17:34:31.083-07:00MARKETING MIX VALUE GRID TO CREATE THE OPTIMAL MARKETING STRATEGY<!--[if !mso]>
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<!--StartFragment-->
<br />
<div class="MsoNormal">
A successful marketing effort requires the creation of value
for a company, its customers and its collaborators. The only way this value can
be created is through the mix of the four marketing Ps. The mix that is
successful provides a profit for the company and a product or service that is
acceptable to a set of customers. The greatest creation of value to all
concerned is based on the optimal value of the 4Ps used in concert.<span style="mso-spacerun: yes;"> </span>The Marketing Mix Grid (Grid 1) below provides
an approach to identify the optimal marketing mix.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">MARKETING MIX VALUE
GRID – Grid 1<o:p></o:p></b></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;">AREA ABOVE AND TO THE
RIGHT OF THE DIAGONAL IN GREEN TYPE CREATES VALUE FOR COMPANY, AREA TO THE LEFT AND BELOW OF THE DIAGONAL IN RED TYPE CREATES VALUE FOR CUSTOMERS AND COLLABORATORS.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;"><br /></span></div>
<table align="left" border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; margin-left: 6.0pt; margin-right: 6.0pt; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-insideh-themecolor: text1; mso-border-insideh: .5pt solid black; mso-border-insidev-themecolor: text1; mso-border-insidev: .5pt solid black; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-anchor-horizontal: page; mso-table-anchor-vertical: page; mso-table-left: 95.4pt; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-top: 288.05pt; mso-yfti-tbllook: 191;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="font-size: 8.0pt; mso-bidi-font-size: 12.0pt;">Copyright GWR Research<o:p></o:p></span></div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PRICE
</div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PLACE
</div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PRODUCT</div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PROMOTION</div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PRICE</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
OPTIMAL
PRICE</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: green; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">1B. PRICE
CHARGED FITS WITH COSTS TO GET PRODUCT TO CUSTOMER LOCATION<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: green; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">2B. PRICE
CHARGED PROVIDES NEEDED MARK UP TO COVER COSTS AND PROFIT NEEDS<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: green; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">3B. PRICE
CHARGED COVERS ALL MARKETING COSTS<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PLACE</div>
</td>
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<span style="color: #ff6600; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">1C. CUSTOMER’S
PRICE FITS WITH THE SEARCH TIME INTENSITY CUSTOMER IS WILLING TO EXPEND<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
OPTIMAL
PLACE</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: green; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">4B. LOCATION
AND LOGISTICS MAXIMIZE ABILITY TO EFFICIENTLY DISTRIBUTE PRODUCT TO CUSTOMER<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: green; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">5B. LOCATION
AND LOGISTICS TIES WITH BRANDING AND COMMUNICATION EFFORTS<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PRODUCT</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: #ff6600; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">2C. PRODUCT
IS PRICED TO FIT CUSTOMERS BUDGET AND AMOUNT WILLINGLY PAID FOR VALUE
RECEIVED<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: #ff6600; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">3C. LOCATION
AND LOGISTICS MATCH CUSTOMERS EXPECTATIONS FOR PRODUCT ACQUISISTION<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
OPTIMAL
PRODUCT</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: green; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">6B. PRODUCT
LENDS ITSELF TO PROMOTION EFFORTS THAT CAN SUPPORT NEEDED REVENUES AN VOLUMES<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
PROMOTION</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: #ff6600; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">4C. PROMOTION
SUPPORTS VALUE INDICATED BY PRICE PAID BY CUSTOMER<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: #ff6600; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">5C. PROMOTION
UTILIZES LOCATION AND LOGISTICS ARE INTERPRETED AS CUSTOMER BENEFITS AND ARE
PART OF PROMOTION EFFORTS<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<span style="color: #ff6600; font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">6C. PRODUCT
PROMOTION FOCUSES ON CUSTOMERS’ EXPECTATIONS OF PRODUCT DOING THE JOB THEY
NEED DONE<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal" style="mso-element-anchor-horizontal: page; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: 95.45pt; mso-element-top: 288.05pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;">
OPTIMAL
PROMOTION</div>
</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br />
<br />
To find the Optimal marketing mix simply line up the
horizontal and vertical squares leading to each of the four Ps. For example, to
find the optimal Place to create customer value, squares 1C, 3C and 5C would
have to be addressed. To find the optimal Place to create value for the
company, squares 1B, 4B and 5B would have to be addressed.<span style="mso-spacerun: yes;"> </span>The location and logistics that
addresses the requirements for the customer and company value creating squares
combined yields the optimal Place (location and logistics) strategic component
of the marketing mix and assures that the resulting Place strategy for creating
customer value is in alignment with the Place strategy for creating value for
the company. Repeating this for each of the four Ps determines the optimal
value for each element of the marketing mix that assures alignment in creating
value for the customer and the company. The resulting matrix provides the best
strategy that supports company, customer and collaborator success.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Company Value<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The value for the company rests on its ability to capture
the value created for the customer in the form of profits. The best approach to
address the requirements for the company value creating squares (those above
and to the right of the diagonal column of the Optimal Ps, in green) is to determine a clear
understanding of the direct costs and the mark up provided by the price
willingly paid by the customer for the products and services offered and the
size of the market. This understanding provides the strategist with an estimate
of the cash flows that will be available to sustain the organization.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A situation analysis that is part of the marketing plan
regimen usually requires that an assessment of the customer base, competition,
industry and so forth take place before any marketing goals are set. This would
be critical in determining potential price ranges, competition and size of the
market.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once direct costs are understood then a break-even analysis
can help determine the strategy used for fixed costs. This approach allows the
potential cash flows that result from providing customer value to drive the
nature of the strategy rather than a preconceived notion of how the
organization should be developed that might be have an emotional foundation.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Customer Value<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Creating customer value is by providing products or services
that fulfill a need and for which a customer is willing to pay a certain price
and expend a certain amount of effort to acquire. To assess the appropriate
customer value creating squares (those below and to the left of the diagonal
column of optimal, in red) a clear understanding of forces that cause customers to purchase
a product or service. Here a set of Consumer Adoption Drivers developed by GWR
Research and based on research studies by Gerald Zaltman and Nan Linn prove
useful.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To determine the best approach to address the requirements
for customer value creation squares, each square should be measured against the
Consumer Adoption Drivers shown below (CAD).</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">The CAD
list is as follows:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Group Influence Intensity –
relates to peer pressure exerted on customers<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Perish ability – the length of
time the product is deemed useful,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Psychological appeal – status
associated with the product<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Price sensitivity – the need
for the customer to budget for the purchase,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Relative Price Influence – the
attractiveness of other products as a substitute when price is a consideration,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Frequency of Purchase – The
frequency with which the customer purchases the product,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Search Time Intensity – the
amount of time invested in the search for the “right” product,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">8)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Tangible Differentiability –
physical differences between products,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">9)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Intangible differentiability –
non-physical differences between products (guarantees, relationships with
company, branding etc.),<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">10)</span></span><!--[endif]--><span style="font-family: Arial; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Cambria;">Technical Complexity – the need for training before a
customer can use the product. This may be a factor in determining the type of
sales force that will be required.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For example, square 1C would be considered against each CAD.
It might be that the product is frequently purchased and there may be several
products easily attainable that could be used as a substitute. It might also be
found that peer influence or psychological appeal plays an important decision in
where the customer shops. These attributes along with other CAD attributes
might impact the time and effort a customer is willing to locate the “right”
product. This can help describe the location and logistics that will create the
greatest overall value. This can also contribute to the price a customer is willing to pay.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Usually the best approach to understanding the CADs for a
potential market is to conduct focus groups or surveys of potential customers
to determine the importance of each of the CADs as they relate to the proposed
product or service.<span style="mso-spacerun: yes;"> </span>These measures
can then be applied to each of the four Ps to determine the optimal
characteristics for each of the 4 Ps to create value for the customer.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Collaborator Value<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Collaborator value is best determined by providing a
structure that allows the vendors, brokers, alliance members and other
contributors to benefit when the optimal value is created for the customer and
company. This, in most cases requires an organization that can create value by
providing value to the customer. For this reason having collaborators aligned
with creating value for customers is most advantageous.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Strategy Development<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To begin the development of a strategy it is necessary to
understand how the requirements for each element of the optimal marketing mix
would be achieved through the deployment of organizational resources.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Marketing Mix Organizational Impact Grid (Grid 2) shown
below allows a strategist to measure organizational resource requirements
against each of the Optimal 4 Ps developed in the marketing mix grid.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Using this grid the strategist can begin developing a
strategy that is within the company’s resources. For example, the workforce
would have to be available for the logistics and location to provide the
optimal Place value for customers and the organization. If workforce
availability or costs are problematic the strategist might consider outsourcing
certain tasks or forming alliances that can provide workforce needs that meet
the company and customer value creation requirements. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">MARKETING MIX
ORGANIZATIONAL IMPACT GRID (Grid 2)<o:p></o:p></b></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: .1in; mso-padding-alt: 0in 0in 0in 0in; width: 473px;">
<tbody>
<tr style="height: 29.2pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #E7E7E7; border: solid black 1.0pt; height: 29.2pt; padding: .05in .1in .05in .1in; width: 88.8pt;" valign="top" width="89"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; font-size: 8.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-font-kerning: 12.0pt;">Copyright GWR Research<o:p></o:p></span></b></div>
</td>
<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL PRICE<o:p></o:p></span></b></div>
</td>
<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL PLACE<o:p></o:p></span></b></div>
</td>
<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL PRODUCT<o:p></o:p></span></b></div>
</td>
<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL PROMOTION<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 29.2pt; mso-yfti-irow: 1;">
<td style="background: #CBCBCB; border-top: none; border: solid black 1.0pt; height: 29.2pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 88.8pt;" valign="top" width="89"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">WORKFORCE – EMPLOYEES,
CONTRACTORS, ALLIANCES, PARTNERS<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">WORKFORCE
COSTS ARE WITHIN ACCEPTABLE LEVELS TO PRODUCE NEEDED PROFIT WITH PROJECTIED
OPTIMAL PRICING AND SALES VOLUMES<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">WORKFORCE
IS AVAILABLE FOR OPERATION OF OPTIMAL LOCATION AND LOGISTICS<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">WORKFORCE
CAN</span><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;"> </span><span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">EFFICIENTLY PRODUCE OPTIMAL PRODUCTS WITHIN
ACCEPTABLE QUALITY REQUIREMENTS</span><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;"><o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">WORKFORCE
CAN PRODUCE AND DELIVER OPTIMAL PROMOTION/SALES CAMPAIGNS WITH HIGH DEGREE
OF EFFICACY<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 29.2pt; mso-yfti-irow: 2;">
<td style="background: #E7E7E7; border-top: none; border: solid black 1.0pt; height: 29.2pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 88.8pt;" valign="top" width="89"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">CASH REQUIREMENTS<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">REVENUES
GENERATED WITH OPTIMAL PRICING PROVIDES SUFFICIENT CASH FLOWS AND PROFITS TO
MEET GROWTH GOALS<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
LOCATION AND LOGISTICS ENHANCE CASH FLOWS AND MINIMIZE CASH OUTLAYS<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PRODUCT MAXIMIZES OPERATING MARGINS, INVENTORY TURNS AND CASH FLOWS.<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PROMOTION UTILIZES MIX OF MEDIA AND APPROACHES TO EFFICIENTLY BUILD AND MOVE
CUSTOMERS TO ACTION<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 29.2pt; mso-yfti-irow: 3;">
<td style="background: #CBCBCB; border-top: none; border: solid black 1.0pt; height: 29.2pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 88.8pt;" valign="top" width="89"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPERATING PROCEDURES<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PRICE IS MANAGED BY SETTING PROPER SALES GOALS, DISCOUNTS AND ESTABLISHING
METRICS TO ASSURE PROPER CONTIRBUTION PER UNIT.<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PLACE IS MANAGED BY ESTABLISHING METRICS FOR REVENUE/RENT, INVENTORY COSTS,
PROFIT/ SQ.FT. ETC.<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PRODUCT IS MANAGED BY ESTABLISHING METRICS FOR COST PER PRODUCT, R&D
COSTS ETC.<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PROMOTION IS MANAGED BY CREATING METRICS FOR PROMO COST PER CUSTOMER, SALES
INCREASE PER PROMOTION ETC.<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 29.2pt; mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td style="background: #E7E7E7; border-top: none; border: solid black 1.0pt; height: 29.2pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 88.8pt;" valign="top" width="89"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">FIXED ASSETS<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PRICE SUPPROTS REQUIRED FIXED ASSTS <o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PLACE MAXIMIZES PRODUCTIVITY OF REQUIRED ASSETS<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PRODUCT MAXIMIZES PRODUCTIVITY OF REQUIRED ASSETS<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 29.2pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 96.0pt;" valign="top" width="96"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPTIMAL
PROMOTION MAXIMIZES PRODUCTIVITY OF REQUIRED ASSETS<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Execution and Control<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once the Optimal Marketing Mix and the strategic
organizational resources have been identified, the marketing strategist can
begin assembling a plan for implementation and developing control metrics
to assure that the strategic focus is maintained and the execution of the
strategy results in creating the optimal value for the company, its customers
and collaborators.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Strategic Organizational Development Grid (Grid 3)
allows the strategist to measure create processes to plan, organize, direct and
control the execution of the strategy.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">STRATEGIC
ORGANIZATIONAL DEVELOPMENT GRID-TACTICS(Grid 3)<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 11.7pt; mso-padding-alt: 0in 0in 0in 0in; width: 463px;">
<tbody>
<tr style="height: 28.75pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #E7E7E7; border: solid black 1.0pt; height: 28.75pt; padding: .05in .1in .05in .1in; width: 83.25pt;" valign="top" width="83"><div class="MsoNormal">
Copyright GWR Research</div>
</td>
<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">STRATEGIC WORKFORCE<o:p></o:p></span></b></div>
</td>
<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">STRATEGIC CASH
REQUIREMENTS<o:p></o:p></span></b></div>
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<td style="background: #E7E7E7; border-left: none; border: solid black 1.0pt; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">STRATEGIC OPERATING
PROCEDURES<o:p></o:p></span></b></div>
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<b><span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">STRATEGIC FIXED ASSETS<o:p></o:p></span></b></div>
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<tr style="height: 28.75pt; mso-yfti-irow: 1;">
<td style="background: #CBCBCB; border-top: none; border: solid black 1.0pt; height: 28.75pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 83.25pt;" valign="top" width="83"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">PLANNING<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">DEVELOP
JOB DESCRIPTIONS AND JOB STANDARDS TO REACH OPTIMUM STRATEGY<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">DEVLOP
ACCOUNTS RECEIVABLE AND PAYABLE PROGRAMS THAT ENHANCE CASH FLOWS<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">DEVELOP
PROCESSES THAT ENSURE BEST WORKFORCE, QUALITY CONTROL AND VALUE DELIVERY<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">DEVELOP
PROCESS OF IDENTIFYING BEST USE OF ASSETS (E.G. LEASE OR PURCHASE) ASSETS
PLACED FOR MAXIMUM PRODUCTIVITY.<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 28.75pt; mso-yfti-irow: 2;">
<td style="background: #E7E7E7; border-top: none; border: solid black 1.0pt; height: 28.75pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 83.25pt;" valign="top" width="83"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">ORGANIZING<o:p></o:p></span></div>
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<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">WORKFORCE
SHOULD BE ORGANIZED IN MANNER THAT MOST EFFICIENTLY MATCHES OPTIMUM STRATEGY<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">ESTABLISH
FINANCIAL MECHANISMS TO MAXIMIZE EFFICIENT USE OF CASH<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">ORGANIZATIONAL
DEPARTMENTS SHOULD BE ORGANIZED TO OPTIMIZE OVERALL RESULTS<o:p></o:p></span></div>
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<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">ASSETS
ORGANIZED TO SUPPORT ORGANIZATIONAL PRODUCTIVITY.<o:p></o:p></span></div>
</td>
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<tr style="height: 28.75pt; mso-yfti-irow: 3;">
<td style="background: #CBCBCB; border-top: none; border: solid black 1.0pt; height: 28.75pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 83.25pt;" valign="top" width="83"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">DIRECTING<o:p></o:p></span></div>
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<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">STNDARDS
OF PERFORMANCE TIED TO NEEDED OUTCOMES<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">CASH
FLOW TO HIGHEST AND BEST USE AREAS OF THE ORGANIZATION<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">OPERATING
PROCESSES SUPPORT OPTIMUM STRATEGIC GOALS<o:p></o:p></span></div>
</td>
<td style="background: #CBCBCB; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">ASSETS
DELIVERED TO NEEDED AREA WHEN MOST PRODUCTIVE<o:p></o:p></span></div>
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<td style="background: #E7E7E7; border-top: none; border: solid black 1.0pt; height: 28.75pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 83.25pt;" valign="top" width="83"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">CONTROLLING<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">METRICS
FOR PAY AND BONUSES TIED TO STANDARDS OF PERFORMANCE<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">METRICS
DESIGNED AND MANAGED TO DEFINE EFFICIENT CASH USEAGE<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">METRICS
DESIGNED AND MANAGED TO ASSURE PROCESSES ARE EFFICIENT AND EFFECTIVE<o:p></o:p></span></div>
</td>
<td style="background: #E7E7E7; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 28.75pt; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: .05in .1in .05in .1in; width: 94.95pt;" valign="top" width="95"><div class="MsoNormal">
<span style="color: black; font-family: Calibri; font-size: 9.0pt; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 12.0pt;">METRICS
DESIGNED AND MANAGED TO ASSURE EFFCIENT USE OF ASSETS <o:p></o:p></span></div>
</td>
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<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The overall process from developing the optimal marketing mix
through the execution plan for strategy deployment provides an organization
with an approach that focuses on creating optimal value for customers,
collaborators and the company.</div>
<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-11414859935093668642014-03-01T15:29:00.000-08:002014-03-17T11:54:14.496-07:00WHICH OF THE FOUR Ps OF MARKETING IS MOST IMPORTANT? <!--[if gte mso 9]><xml>
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</div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The marketing mix of Price, Place, Product and Promotion is essential
in every marketing strategy. The emphasis on components will shift with the circumstance
or objective.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Getting the “right” marketing mix can be difficult but is easier to
approach if the strategist recognizes that an increase in the value of one
component affects the needed emphasis on the remaining components.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Below are some examples of situations where each of the components of
the marketing mix may assume the dominant role in developing a marketing
strategy<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Product<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Some instances in which Product becomes the dominant P in the
marketing mix can be:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l34 level1 lfo41; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The introduction of a new product that is
anticipated by the consumers (new restaurant opening, electronic devices such
as the Ipad),<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l34 level1 lfo41; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a new product is the basis of the organization’s
success, for example for college education the curriculum is critical,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l34 level1 lfo41; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a product is unique and delivers uncommon
value. (it is important to remember here that value can be in a myriad of ways
from improved productivity to an increase in status),<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l34 level1 lfo41; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a product is rare, for example early beanie
babies and the first Iphones created long lines of customers waiting to
purchase the limited supply.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Promotion<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Some instances in which promotion becomes the dominant P in the
marketing mix can be:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l25 level1 lfo48; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a new product is unknown and there is a
need to make the consumers aware of its existence,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l25 level1 lfo48; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a product is a commodity and requires
differentiation,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l25 level1 lfo48; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a product is complicated and requires
education and training of users,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l25 level1 lfo48; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When success depends on continued reinforcement
of brand and image.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .25in;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Price<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Some instances in which price becomes the dominant P in the marketing
mix can be:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l21 level1 lfo43; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a product cannot be differentiated in
another way and the competition can’t meet lower price ( here you shouldn’t
lower the price unless you can retain the profitability through a competitive
advantage),<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l21 level1 lfo43; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When product is exclusive or exclusively
available through one distributor,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l21 level1 lfo43; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When providing a “good enough” product for
industry leaders least profitable customers (steel mini mills profitably providing
rebar at a lower price than vertical steel mills).<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .25in;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Place<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Some instances in which place becomes the dominant P in the marketing
mix can be:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l38 level1 lfo44; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When a product is exclusive to a distributor (e.g.
a Lamborghini dealership),<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l38 level1 lfo44; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When the location is part of an experience (e.g.
a hotel in the wine country),<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l38 level1 lfo44; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When products are readily available from several
distributors at similar price points, <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l38 level1 lfo44; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">When convenience of purchase is of primary
importance (e.g. bank branches, convenience stores).<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The purpose
of the marketing mix<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The marketing mix of price, place product and promotion are critical
to capturing the value of the marketing effort. Putting the emphasis on the
wrong components can be the difference between success and failure. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">For most businesses the level of profitability gauges the ability of a marketing effort to capture the value that has been generated. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">If, for example, a business distributes a product that can be
duplicated easily by competitors then differentiation has to be built around
other components of the marketing mix. In this case pricing might be an option
if production or financial advantages prevent the competition from following
suit. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">In Texas for example, HEB Grocery Company, is able to convert value to
profitability by placing emphasis on supply chain management (the place
marketing component) that is difficult for competitors to copy. This has allowed
HEB to keep low prices and maintain acceptable profitability levels.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">HEB’s focus on having outlet’s offerings reflect the communities in
which they are located has increased customer loyalty and profitability.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-spacerun: yes;"> </span>An example of perhaps a
marketing mix in need of attention might be the newspaper industry. <span style="mso-spacerun: yes;"> </span>This industry has had a difficult time responding
to an onslaught of competitors from the Internet. There is no question that the
Internet is a productive method for delivering content – the source of value.
Yet on-line newspapers such as the Huffington Post and most of the mainstream
newspapers have had a difficult time capturing the value they have created with
content. Turning this content into profits may be achieved by a close look at
the marketing mix.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">For example, promotion could be increased significantly and pricing could
be modified.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Some newspaper promotion programs might include:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l31 level1 lfo45; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Providing electronic readers or tablets with
long term subscriptions,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l31 level1 lfo45; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Daily radio and television commercials with
breaking news and entertainment to be found on newspaper sites,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l31 level1 lfo45; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Email blasts with news updates,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l31 level1 lfo45; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Billboard advertising promoting customized
information feeds,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l31 level1 lfo45; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Coordinated co-op programs with advertisers who
promote or include the newspaper sites in their ad campaigns.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Some pricing programs that might be include:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l10 level1 lfo46; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Pricing by content category (sport, comics,
legal ads etc),<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l10 level1 lfo46; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Pricing by delivery type (doorstep, on-line
edition, combination)<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l10 level1 lfo46; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria; mso-hansi-font-family: Cambria;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Elite pricing for specialty content (congress, local
government, industry, legal advertising etc.)<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">These changes might improve the demand for the content and provide
value for the consumer.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Conclusion<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Basic marketing concepts revolve around creating business value by
occupying a market space that is differentiated from competitors in such a way
that profits are generated. The only way this can be achieved is by finding the
optimum combination of the marketing mix of price, place, product and
promotion.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">It is important to understand that over the life cycle of a company or
marketing effort the emphasis on the various components of the marketing mix is
likely to change. Competition, customer tastes, technology and the legal
environment are just a few of the market characteristics that can change and
require a marketing mix review.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">A thoughtful, disciplined review process has the best chance of
developing a marketing strategy that effectively uses the marketing mix.<o:p></o:p></span></div>
<!--EndFragment--><br />
<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-7427446971856273972014-01-28T10:08:00.000-08:002014-02-21T07:53:31.650-08:00 Create a Business That Will Change the World<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
I have written blogs and articles on marketing strategies
and identifying market opportunities for some time now. I like the idea of
finding a starting place in underserved markets and building a business with
significant upside.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For medicine I think that the use of technology to deliver
healthcare at a distance can provide quality healthcare for individuals in
rural areas and perhaps significantly change availability of health care in
third world countries.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Clearly the most underserved markets are those living in
poverty around the world. Almost half the world, over three billion people,
lives on less than US$2.50 per day. </div>
<div class="MsoNormal">
<a href="http://www.globalissues.org/article/26/poverty-facts-and-stats">http://www.globalissues.org/article/26/poverty-facts-and-stats</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is probably the most undesirable and underserved market
in the world and the needs are extensive. I wonder though if it were possible
to create products and services for this group, would it be possible to
generate economic activity that would ultimately lead to higher incomes and
standards of living.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Take housing for example; there are some entrepreneurs that
are focusing on methods to build inexpensive housing for these markets. Contour
Crafting is one such company using technology developed at the University of
Southern California. <a href="http://www.contourcrafting.org/low-income-housing/">http://www.contourcrafting.org/low-income-housing/</a><br />
<br /></div>
<div class="MsoNormal">
It seems to me if a project were focused on creating housing
for the impoverished in third world countries, the industry would most likely
employ individuals from the areas targeted by the housing project. This would
promote the development of other related market activities.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Ultimately this would result in an increase in the standard
of living and create demand for more products and services. It might even mean
that these populations could drive economic growth worldwide as the populations
develop.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Obviously, this is not new and is something that government
and philanthropic groups have tried to achieve for a long time.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I would suggest a slightly different approach; build a self-sustaining,
profit based business project based on the premise that individuals have income
of US$1.25 per day per person or US$2.50 per day per household. Assume that
only 1/3 of the income could be spent for housing. Further assume that housing
would provide access to water and sewage services and have utilities available
for normal home activities.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is a pretty tall order but not impossible. If a housing
unit could be built for US$1500 and financed over 15 years at 4.5% the monthly
cost to an individual would be about US$11.50. </div>
<div class="MsoNormal">
<a href="http://www.gizmag.com/contest-seeks-ideas-for-300-houses-to-shelter-worlds-poor/18584/">http://www.gizmag.com/contest-seeks-ideas-for-300-houses-to-shelter-worlds-poor/18584/</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I started thinking about this as a potential solution and
quickly identified roadblocks. For example, the government of the third world
country would have to approve the project. Then there would be the challenge of
finding land suitable for developing a low-income project. Then finding the
building technology to develop lots for the property and the required
infrastructure. The lots, infrastructure and housing unit would all have to be
within the US$1,500 total cost. Finally, finding financial institutions willing
to finance the projects would be necessary. </div>
<div class="MsoNormal">
<a href="http://sigus.scripts.mit.edu/x/archived/LIHCourse/courseDescription.html">http://sigus.scripts.mit.edu/x/archived/LIHCourse/courseDescription.html</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Perhaps a pipe dream, but if a business were able to address
the challenges the size of the market is immense and the benefits to the world
are immeasurable. <span style="mso-spacerun: yes;"> </span>Clearly, the
enterprise would have to have effective means of working with governments,
acquiring and developing land, building housing units and creating financial
packages attractive to financial institutions.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I would propose the development of such a business
enterprise and would like to hear from anyone with ideas and approaches. I
would also like to hear from groups that have started projects along these
lines even if the projects didn’t end successfully.</div>
<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-35593892423127707202014-01-24T10:38:00.000-08:002015-02-11T20:15:49.675-08:00 A CHECKLIST TO EVALUATE STRATEGIC ACTIONS<!--[if !mso]>
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<br />
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Often organizations will act based on moves by the competition,
changes in the environment or new opportunities. These actions may not always
be in keeping with the long-term objectives of the organization.<o:p></o:p></span></div>
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<br /></div>
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">In an earlier blog I gave the example of a young entrepreneur that had
a business that installed Christmas lighting for homes for the holiday season.
His long-term goal was to grow the lighting business to the point where the
capabilities and reputation allowed him to be a major provider for concert and
event lighting.<o:p></o:p></span></div>
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<br /></div>
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Faced with the need for revenues in the off-season this entrepreneur
thought that a possible extension for the business was home landscaping and
yard services. While this would have met the short term cash needs of the
organization it would might have led to a different focus and prevented the
company from focusing on the goal of providing lighting services for concerts
and similar events.<o:p></o:p></span></div>
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<br /></div>
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">One of the best ways to keep a business targeted is to have a Mission
and Vision statement that is understood by everyone in the organization.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">A Mission
statement</span></b><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"> describes why an organization exists and what it hopes to accomplish
in broad terms. As an example Coca Cola has as its mission statement:<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">To refresh the world...<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">To inspire moments of
optimism and happiness...<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">To create value and make
a difference.<o:p></o:p></span></div>
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<br /></div>
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">A vision statement describes how the organization will fulfill the
mission. This statement shows how value will be delivered to company stakeholders
(employees, shareholders, contractors etc.), collaborators (vendors, suppliers,
support service providers) and customers.<span style="mso-spacerun: yes;">
</span>Alex Chernev, describes the areas where these group values intersect in
his book, <i style="mso-bidi-font-style: normal;">The Marketing Plan Handbook</i>,
as the Optimal value proposition.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria; mso-no-proof: yes;"><img src="webkit-fake-url://2AE40683-BAB9-4112-A896-A3C6EE65C22F/application.pdf" /><!--[endif]--></span><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><b>The Vision statement</b> describes this optimal value proposition. Coca
Cola’s Vision Statement is as follows:<o:p></o:p></span></div>
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<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">People:</span></b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;"> Be a great place to work where people are inspired to be the best
they can be.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Portfolio:</span></b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;"> Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Partners:</span></b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;"> Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Planet: </span></b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Be a responsible citizen that makes a difference by helping build
and support sustainable communities.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Profit: </span></b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Maximize long-term return to shareowners while being mindful of our
overall responsibilities.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Productivity: </span></b><span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Be a highly effective, lean and fast-moving organization.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Even great companies can entertain
actions that are not in keeping with the mission and vision that define the
long-term objectives. Coca Cola’s then CEO Doug Ivester mentioned the possibility
of using vending machines that would increase the cost of a soft drink as the
temperature increased. This didn’t “fit” with the mission, vision or the
company image, as it was perceived by the public. While this approach was never
implemented, it raised such uproar that it ultimately became a cause for Mr.
Ivster's resignation.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">A checklist I have used over the
years has helped keep the organizations I have led focused on finding
short-term actions that supported long term goals defined by the mission and
vision statement.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">The checklist is shown below:<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Accreditation
requirements – Does the action meet industry and legal standards?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Length of
project – Can the action be implemented in an acceptable time frame?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Accommodate
systems – Does the action make use of current systems or will new ones
need to be developed?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Fit Image – Does
the action fit the image the firm wishes to project?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Resources – is
the action resource and capital intensive?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Gateway capacity
– Does this product lead to the possibility of new products or businesses being
developed?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Negative Gateway
capacity – Does this action have the potential of damaging image or operations
of the organization?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 40.5pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Arial; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Arial;">Customer
acceptance – will the customer accept this product/action over others offered in the
market? <sup>1</sup><o:p></o:p></span><br />
<span style="font-family: Arial;"><sup>9. <span style="font-size: small;">Profitability - Does the action generate enough value to provide the company with a profitable operation?</span></sup></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: Arial;">This
checklist addresses the value collaborators, customers and stakeholders by
measuring proposed actions against potential resource use, company image, and
the ability to enhance growth and prevent negative consequences.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: Arial;">The
best advice I have to offer CEOs and strategic planners is to begin with a well
thought out mission and vision statement to guide strategic planning and to use
a checklist designed to keep the firm focused on long term objectives defined
by the mission and vision statement.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: Arial;">The
process described in my blog offering a strategic marketing planning tool
should use the checklist process when defining strategic objectives and
strategies. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: Arial;"><a href="http://gwrresearch.blogspot.com/2013/12/a-strategic-marketing-planning-tool.html">http://gwrresearch.blogspot.com/2013/12/a-strategic-marketing-planning-tool.html</a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: Arial;">Also
the process describing a tactical planning tool should use the checklist
process when considering tactics and implementation programs.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;"><a href="http://gwrresearch.blogspot.com/2014/01/marketing-tactics-planning-tool.html">http://gwrresearch.blogspot.com/2014/01/marketing-tactics-planning-tool.html</a><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">If you would like more information or
would like GWR Research to conduct a strategic planning training session for
your company, email me at <a href="mailto:gary@gwrresearch.com">gary@gwrresearch.com</a>.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="font-family: Helvetica; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 14.0pt;">Finally, the Alexander Chernev book
gives a good example of how to develop a marketing plan. My new book , <i style="mso-bidi-font-style: normal;">Developing
Successful Marketing Strategies</i>, introduces the planning tools to support
the marketing plan and provides approaches to discover innovative strategic
approaches.<o:p></o:p></span></div>
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<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0tag:blogger.com,1999:blog-8939806141446422346.post-81956259497543171432014-01-14T15:31:00.000-08:002014-01-15T06:33:45.742-08:00MARKETING TACTICS PLANNING TOOL<!--[if gte mso 9]><xml>
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<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">In December I introduced a process for developing marketing
strategies. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;"><a href="http://gwrresearch.blogspot.com/2013/12/a-strategic-marketing-planning-tool.html">http://gwrresearch.blogspot.com/2013/12/a-strategic-marketing-planning-tool.html</a><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The example given assumed that a newspaper organization developing a
marketing strategy existed. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The process in the example began with a situation analysis to identify
the state of the market environment, potential market disruptions and potential
market opportunities.<span style="mso-spacerun: yes;"> </span>The example
then used the information to develop strategies for price, place, product and
promotion. These strategies were then placed in an Organizational Impact Chart
to show the impact of the strategies on the organization’s workforce, cash
requirements, operating procedures and capital equipment requirements. <span style="mso-spacerun: yes;"> </span>The impact chart is shown below.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Organizational
Impact Chart<o:p></o:p></span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-insideh-themecolor: text1; mso-border-insideh: .5pt solid black; mso-border-insidev-themecolor: text1; mso-border-insidev: .5pt solid black; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 191;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
PRODUCT - <span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Focus on local and regional news coverage, develop products for
conversion of print products including digital preprints, develop customized
news and information delivery capabilities and software applications. Develop
classified free digital classified ads with a print up grade.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
PRICE<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">–
Low cost for all digital products and cost based pricing for print products.
Preprint delivery would be priced to compete with “marriage mail” products<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
PLACE<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">
- Print products delivered with long-term plan to convert to digital
delivery. Preprint delivery would be by news carrier or post office with
long-term plan to convert to digital delivery.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal">
PROMOTION–<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;"> emphasize local news and shopping information, original content, and
classified ads with impact. For advertisers, emphasize low cost per reach.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
WORKFORCE</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Content stringers, mixed with employees for content.
Internal sales staff.</div>
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
High productivity for staff through technology</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Outsource and contract for printing and distribution.</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal">
Internal brand manager. Outsource ad campaigns.</div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
CASH REQUIREMENTS</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Minimize fixed expenses for facilities etc. </div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Cash flows maximized </div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Distribution costs below revenues.</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal">
Utilize efficient promotions but have constant market
pressure</div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
OP. PROCEDURES</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
High use of technology and outsourcing</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
High use of technology and outsourcing</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
High use of technology and outsourcing</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal">
High use of technology and outsourcing</div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
CAP. EQUIP. REQUIREMENTS</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Outsource software development and lease equipment.</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Outsource software development and lease equipment.</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.55pt;" valign="top" width="89"><div class="MsoNormal">
Outsource software development and lease equipment.</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="89"><div class="MsoNormal">
Outsource software development and lease equipment.</div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">The blog goes on to say that after the development of the strategy and
the Organizational Impact Chart the strategist can then develop tactics and a
comprehensive plan.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">This left the reader in a bit of a lurch for implementing the most
difficult elements of executing a marketing strategy. The Organizational Impact
Chart shows how the various strategies must work in concert with the
organizations resources but this chart does not indicate how the organization
should plan, organize direct and control the resources for a successful
implementation.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Since the execution of a successful marketing strategy must have all
elements of strategy, organizational resources and management actions in
concert, it is useful to have a chart that acts as a checklist to insure that
all of the elements are accounted for and provide a quick check to make certain
all of the actions are in concert.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">Below is an example of how a marketing tactics planning chart would
look.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Marketing Tactics
Planning Chart<o:p></o:p></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-insideh-themecolor: text1; mso-border-insideh: .5pt solid black; mso-border-insidev-themecolor: text1; mso-border-insidev: .5pt solid black; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 191;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
PRODUCT</div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
PRICE</div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
PLACE</div>
</td>
<td style="border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
PROMOTION</div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
WORKFORCE PLAN</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Content
stringers, mixed with employees for content. Internal sales staff. Outsource
printing.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">High
productivity for staff through technology<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Outsource
and contract for distribution.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Internal
brand manager. Outsource ad campaigns.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
WORKFORCE ORGANIZATION</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
PROGRAM TO ENCOURAGE STRINGERS TO FIND COMPELLING LOCAL AND REIGIONAL
STORIES. INTERNAL SALES STAFF STRUCTRED BY CUSTOMER SEGMENT <o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;">CONTRACTORS are given a set price for articles.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;">Sales force commissions are focused on achieving
sales goals. Inability to meet sales goals results in reduced pay.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;">Printing outsourced to quality printers based on
bid process and guarantee of press time.<span style="mso-spacerun: yes;"> </span>Alternate printers would be available for overflows and
emergencies.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;">Distribution contractors bids for delivery area
would be awarded based on rate and quality.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt; text-transform: uppercase;">Brand manager would find a mix of media to meet
goals within prescribed budget.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
WORKFORCE PROCEDURES</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
STANDARDS OF PERFORMANCE FOR CONTRACTORS AND EMPLOYEES.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
STANDARDS OF PERFORMANCE FOR CONTRACTORS AND EMPLOYEES.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
STANDARDS OF PERFORMANCE FOR CONTRACTORS AND EMPLOYEES.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
STANDARDS OF PERFORMANCE FOR CONTRACTORS AND EMPLOYEES.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
WORKFORCE CONTROLS</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
METRICS TO EVALUATE WORKFORCE PRODUCTIVITY AND SUCCESS. EG. SALES PER PERSON,
ARTICLES PER WEEK ETC.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
METRICS TO EVALUATE WORKFORCE PRODUCTIVITY AND SUCCESS.. EG. SALES PER
PERSON, ARTICLES PER WEEK ETC.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
METRICS TO EVALUATE WORKFORCE PRODUCTIVITY AND SUCCESS. EG. COST PER PAGE,
COST PER ADDRESS DELIVERED.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">DEVELOP
METRICS TO EVALUATE WORKFORCE PRODUCTIVITY AND SUCCESS.. NEW CUSTOMERS PER
PROMOTION.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
CASH PLAN</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">CASH
NEEDED TO COVER OPERATING COSTS, OPERATING FACILITIES AND CAPITAL
EXPENDUTURES <o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">USE
DISCOUNTS FOR EARLY PAYMENT AND PENALTIES FOR SLOW PAYMENTS. NEGOTIATEVENDOR
PAYMENTS THAT ALLOW CASH COLLECTIONS TO COVER PAYMENTS<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">LONG
TERM LEASE FOR OFFICES. PURCHASE OF CENTRAL OFFICE IF BETTER USE OF CASH<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">PRODUCTION
COSTS INCLUDED IN PROMO EXPENSE. NEGOTIATE FOR MEDIA RATES USE TRADE OUT IF
POSSIBLE.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
CASH ORGANIZATION</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">ALL
RECEIPTS AND VENDOR PMTS MADE THROUGH CENTRAL BANK<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">ALL
RECEIPTS AND VENDOR PMTS MADE THROUGH CENTRAL BANK<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">ALL
RECEIPTS AND VENDOR PMTS MADE THROUGH CENTRAL BANK<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">ALL
RECEIPTS AND VENDOR PMTS MADE THROUGH CENTRAL BANK<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
CASH PROCEDURES</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">INVOICES
APPROVED BY OPERATING MANAGER, SUBMITTED TO AP FOR PMT. LOCK BOX FOR CUSTOMER
PMTS<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">INVOICES
APPROVED BY OPERATING MANAGER, SUBMITTED TO AP FOR PMT. LOCK BOX FOR CUSTOMER
PMTS<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">INVOICES
APPROVED BY OPERATING MANAGER, SUBMITTED TO AP FOR PMT. LOCK BOX FOR CUSTOMER
PMTS<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">INVOICES
APPROVED BY OPERATING MANAGER, SUBMITTED TO AP FOR PMT. LOCK BOX FOR CUSTOMER
PMTS<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
CASH CONTROLS </div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">PERFORMANCE
METRICS – PROFIT/UNIT, NET CASH FLOWS ETC.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">METRICS
– MARK UP /PRODUCT,<span style="mso-spacerun: yes;"> </span>PROFIT/UNIT,
SALES VOLUME.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">REV./SQ.FT.,
COST/SQ.FT. ETC.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Cost/customer
delivery vs. rev/ customer delivery<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">SALES
VOLUME CHANGE PER<span style="mso-spacerun: yes;"> </span>$ OF MEDIA
EXPENDITURE, SURVEYS TO MEASURE IMPACT<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
SYSTEMS PLAN</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial
and MIS reporting<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial
and MIS reporting<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial
and MIS reporting<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial
and MIS reporting<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 10;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
SYSTEMS ORGANIZATION</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 11;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
SYSTEMS PROCEDURES</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Departments
prepare reports for mgt each month<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 12;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
SYSTEMS CONTROLS</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial,
MIS and performance metrics reviewed each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial,
MIS and performance metrics reviewed each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial,
MIS and performance metrics reviewed each month<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Financial,
MIS and performance metrics reviewed each month<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 13;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
EQUIPMENT PLAN</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Lease
major equipment, purchase small equipment<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Lease
major equipment, purchase small equipment<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Lease
major equipment, purchase small equipment<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Lease
major equipment, purchase small equipment<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 14;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
EQUIPMENT ORGANIZATION</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">By
department<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">By
department<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">By
department<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">By
department<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 15;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
EQUIPMENT PROCEDURES</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Defined
by dept. mgt and approved by senior mgt.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Defined
by dept. mgt and approved by senior mgt.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Defined
by dept. mgt and approved by senior mgt.<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">Defined
by dept. mgt and approved by senior mgt.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 16;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
EQUIPMENT CONTROLS</div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">R&M
costs vs. revenue production, Rev/FTE, Cost/Unit<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">R&M
costs vs. revenue production, Rev/FTE, Cost/Unit<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">R&M
costs vs. revenue production, Rev/FTE, Cost/Unit<o:p></o:p></span></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<span style="font-size: 9.0pt; mso-bidi-font-size: 12.0pt;">R&M
costs vs. revenue production or brand impact.<o:p></o:p></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 17; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 93.9pt;" valign="top" width="94"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 82.5pt;" valign="top" width="83"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 91.85pt;" valign="top" width="92"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 86.6pt;" valign="top" width="87"><div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 87.95pt;" valign="top" width="88"><div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">This is a simple example but gives you an idea of how to use this tool
to keep the strategic marketing process on target and when completed have a
document that can guide the implementation process.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;">As I have mentioned before, the marketing process begins with an
objective, then strategy development then the development of tactics. The tools
presented in the December blog and here can help a strategist keep all aspects
of strategy and tactics development in concert. When in concert the execution
will be more effective and the objective has the best chance of being realized.<o:p></o:p></span></div>
<!--EndFragment-->Manager's Viewhttp://www.blogger.com/profile/01942389962297653795noreply@blogger.com0